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IT Briefcase Interview: The Future of Social Business with Ethan McCarty, Director of IBM Enterprise Social Strategy

In this interview, Ethan McCarty, Director of IBM Enterprise Social Web Strategy offers expert advice to business entities interested in utilizing social business to increase productivity and foster innovation within their organization. 
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Does It Pay Yet to be a 'Social Business'?

In recent times, there has been no end to the chatter about the emerging "social business." Going social means all kinds of great things, they say - from achieving greater collaboration between employees internally to more interaction with customers externally. That may all be true, and there are studies that back that up. But are organizations ready to become social businesses? Read More >>

Beyond The Three-Letter Acronym: Understanding the Business Value of Modern CRM Systems

Modern Customer Relationship Management (CRM) systems actively deliver these results by melding a relationship between the IT side of the house and marketing. And, why not? It's a shift that only makes sense as traditional CMO and CIO roles continue to evolve and become more customer-focused. If your CRM system is not delivering all of the above, it's time to move on. It's no longer effective or efficient.  Read More >>

Enterprise App Demands Grow and Shift to In-house: Effects on IT

It is easy to search through the consumer app stores and find a new tool for any given task. Whether on your iPhone or Kindle, there is a "store" that makes modern day shopping malls appear low on variety Gartner predicts that "By 2017, 25 percent of enterprises will have an enterprise app store for managing corporate-sanctioned apps on PCs and mobile devices.". Read More >>

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CompTIA A+ Certification Still the Standard for IT Techs after 20 Years

It's been 20 years since Patrick Farley, first person to complete the CompTIA A+ certification, earned the first CompTIA A+ certification; today, almost 1,000,000 more professionals in 124 countries worldwide have been certified-CompTIA delivered 115,919 tests in 2012 alone. Read More >>

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How to Green Your IT: Go Pre-Owned

While the economy is showing signs of an uptick, many businesses are not ready to throw caution to the wind quite yet in terms of their approach to IT infrastructure investment. Feeling the pinch first hand, IT departments have grown accustomed to being asked to do more with less. So it's not surprising that the environmental impact of IT often takes a backseat in the list of priorities.  Read More >>

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