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4 Tools You Can Use to Improve Your Customer Service

January 24, 2023 No Comments

Featured article by Russell Emmenthal

As a business owner, providing your clients with the best service is vital if you want your brand to thrive. However, sometimes it’s challenging to know how to keep customers happy.

With this in mind, providing great customer service can make or break your company. If you’re struggling with this area of your business, investing in the right tools can help!

Read on to learn about some of the greatest instruments for better customer service!


You might have heard of CSAT for customer satisfaction, but did you know that DSAT (revealing customer dissatisfaction) could also be invaluable to your company?

Customer dissatisfaction (DSAT) analysiscould help you learn what customers are unhappy with, helping you to make informed decisions on correcting the issues. For example, when you see that clients aren’t happy with certain policies, you can collect data to assess the specific portions of the policies they dislike.

Once you make the corrections, your clients will be much happier and remain loyal to your brand.

2. IVR

IVR, or interactive voice response, is a popular tool that may help you improve your customer service.

Although we live in the age of computers and the internet, many individuals still prefer to use the telephone to ask about products or services. IVR saves you time and money because it can provide 24-hour care to your clients

Additionally, IVR helps minimize confusion by directing them to the correct department of your company. It’s a great way to streamline your business processes and enhance customer service. 

3. Chatbots

Today, many consumers expect quick service. While making phone calls can be beneficial in some cases, there are other cases where it would frustrate customers, especially if they only need a simple answer or solution. Chatbots are great for these instances! 

These computer programs simulate human interactions with customers to solve a query. Some bots can even complete simple tasks like ordering a pizza or booking a service. The best part is that chatbots can provide 24/7 care without needing breaks or sick leave!

4. Video Calling Software

When phone calls or chatbots won’t do, you may need to offer your customers advanced solutions, such as video calling software.

Video calling software created especially for customer care is becoming increasingly popular. Depending on what your clients need help with, it could be very helpful.

For example, let’s say your business sells software, but some individuals are experiencing technical difficulties with the program. Imagine how much easier it would be if they could talk to someone face-to-face via a webcam or, better yet, show their screens to the representative.

Clients with challenging and complex problems will appreciate this special feature and remain loyal to your company.

How Improving Customer Service Helps Your Brand

In this day and age, customer service is especially important because consumers are more informed than ever before.

Most individuals read online reviews, and if they see poor reviews for a brand, they’re less likely to purchase goods and services from that business. 

Word gets around quickly, and it’s difficult fixing a poor reputation. For this reason, it’s so important to invest in tools that will improve consumer satisfaction.

Final Thoughts 

Use the above information to aid you in creating a better experience for your clients.

Remember, as a business owner, one of your top priorities should be making your clients happy. After all, your business would not be successful without them.

Customer dissatisfaction (DSAT) analysis, IVR, chatbots, and video calling software will assist you in providing a better experience for your consumers.

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