Inside the Briefcase

Briefcase Highlights


4 Surefire Tips to Prequalify Your PPC Traffic and Improve ROI

March 14, 2019 No Comments

In a perfect world, click-through rates and conversions should be directly proportional. But a quick SEO audit on your website often tells a different story. Although the CTR may be high, the number of conversions doesn’t meet your expectations. This can be a challenge if you are looking to improve your business activities online. A high CTR may help you reach more customers, but unless they turn into paying customers, the CTR is basically useless.

Technology Your Business Can Benefit From This Year

March 12, 2019 No Comments

There’s no escaping the fact that technology is now the primary driver of all business ventures. From marketing to accounts, the latest and greatest examples of IT in the workplace can improve productivity, security, and even boost profits. Knowing which technologies are useful and which are nothing more than a flash in the pan trends is absolutely vital. The problem for many is that tech is covered in the media with sensational headlines and bold claims that often have very little bearing on reality.

The Role of Technical Analysis in FX Trading

March 6, 2019 No Comments

The role of technical analysis in FX trading varies from market to another. The currency market tends to be influenced by technical analysis. Forex trading is all about making currency exchange predictions. To be successful in this market, you need to make the right predictions with very minimal errors. There is no way a trader can make correct predictions without identifying market trends and that is where technical analysis comes in. Price trends in the forex market make use of charts and technical indicators for prediction.

Does My Company Need Any Software?

March 5, 2019 No Comments

More and more firms are hiring IT companies to provide various solutions to business. The truth is that those who want to keep up with time, are obliged to keep up with technologies. No matter whether you are selling bread or own a hotel, your business will be successful with certain IT solutions. Computer programs dramatically ease our life. No matter whether you need to find online PDF to Word converter, you click here and your problem is solved in a minute. Still hesitating whether you need any software to use?

Starting Your Own E-Commerce Business: A Mini Guide

March 5, 2019 No Comments

Starting a business is easier than ever thanks to ecommerce. You now do not have to rent out a retail space and pay what can amount to tens of thousands of dollars in rent every month. You can instead pay off your operating costs and take the rest home as profit. You could operate entirely from your house, too, and still make a killing. Of course, there is one hiccup to this genius business plan.

Improving the Security of Your Wireless Network

March 1, 2019 No Comments

There’s no doubt that businesses today need wireless networks. Aside from providing customers with internet connectivity, businesses also use them to enhance their productivity. Still, online threats are becoming more and more sophisticated as technology continues to evolve. Security is becoming more crucial now than ever, so businesses will need to know how to keep their networks safe from ad-hoc attacks, denial of service attacks, and other strategies used by ill-intentioned individuals or even organizations.

Arms Race in Mixed Reality: How it Shapes Our Lives and Whole Industries

February 27, 2019 No Comments

Mixed Reality teams handle software development for two platforms – HoloLens and immersive VR headsets. Virtual distributed teams, and those who hire them for staff augmentation, need to have expertise in building the software, APIs and core blocks within Windows Mixed Reality. Picture it: You are in an office 30 years ago and you need to onboard a new team member. You rush around to organize a decent workspace, which typically includes a chair, desk, and if a company is cool enough – a basic computer.

Ecommerce Trends You Can Expect To See in 2019

February 25, 2019 No Comments

Ecommerce has gone from strength to strength in recent years, with reported global ecommerce revenues of $2.8 trillion in 2018, a little more than the GDP of the UK in the same year. What’s more, this growth is projected to not just continue, but accelerate, with estimates that the global ecommerce market will reach $3.5 trillion by the end of the year. There is no denying that this sector is highly influential internationally, and has important implications for many businesses, not just those who are directly involved in ecommerce.

Getting More Girls Into Tech: ‘’She Can STEM’’ and Beyond

February 22, 2019 No Comments

This is one of the statements behind the Ad Council’s “She Can STEM” campaign, which was launched this week. Created in partnership with Google, Microsoft, Verizon, IBM, and GE, as well as a number of organizations (such as Black Girls Code and Girls Who Code), the ad campaign seeks to tackle one of the root causes of gender disparity in STEM-related industries – the lack of female role models and mentorship.

5 Email Marketing Strategies You Haven’t Heard Before

February 21, 2019 No Comments

Ecommerce is a lucrative industry to be in, especially if you know how to play the game right. On the other hand, it’s a highly competitive area too. Giants like Amazon and Ebay have pretty much occupied the whole of the market, while newer small, but efficient players are emerging on a daily basis. You might wonder – how can I get through all of this competition and reach the client?

Top 5 Ways to Market your Blog in 2019

February 18, 2019 No Comments

These days launching a blog is easy and doesn’t take any significant amount of technical skill. However, it takes more than a functioning site and ability to write to make your blog successful. In order to monetize your blog or gain any kind of significant credibility you have to take the tie to effectively market your brand. In this article we give you the top 5 ways to market your blog in 2019.

AI Takes On ATO: OneSpan Risk Analytics

February 14, 2019 No Comments

Account Takeover (ATO) and New Account Fraud (NAF) are the top two types of fraud challenging financial institutions and the financial/merchant ecosystem. In the U.S. alone, ID fraud accounted for $16.8 billion dollars in fraud losses in 2017.

Tech and Airlines: Digital Booking, Information, and What You Need to Know

February 14, 2019 No Comments

The airline industry is growing each year, and that means that it is developing parallel with the latest technological solutions. By chance, artificial intelligence, machine learning, and natural language processing, packed into one bot, has changed this industry entirely. The implementation of chatbots, as well as RPA and other modern solutions, facilitated all processes in the airline industry both for employees and travelers.

STEALTHbits mitigates new Microsoft Exchange Server Vuln that gives any user Domain Admin privileges

February 9, 2019 No Comments

Darin Pendergraft, VP of Product Marketing with STEALTHbits Technologies, said: “Attackers have figured out a way to trick Microsoft Exchange into sending its login information. If an attacker sends a specific type of command, the Exchange server responds with its login. The attacker records and then forwards that login to the Active Directory system. Active Directory then thinks the attacker is the Exchange server, which has a lot of powerful privileges on the system.

How Will Mobile Technology Influence The IT Industry?

February 9, 2019 No Comments

It is common knowledge that mobile tech has completely changed the consumer-facing internet. Smartphones are now the dominant trend in the way that consumers buy. Similarly, the IT industry is wide open to disruption from mobile technologies. In this article I want to talk about a few of the key ways that mobile technology is affecting the IT industry.

4 Reasons Why You Should Consider Having A Cybersecurity Career

February 8, 2019 No Comments

With ongoing online attacks, most companies, if not all, are now looking for a certified cybersecurity analyst to be a part of their team. There’s no technical background needed when starting a cybersecurity career, but having one is truly beneficial. You just need to have the right training and certification to get yourself started.

5 Business Software Products to Consider in 2019

February 6, 2019 No Comments

Modern business cannot be managed without assistance from the right software in almost every field of work, although, most people are so used to utilizing them on a regular basis that they do not even realize that fact. However, even software does get old and they need to be regularly updated, or even completely replaced every now and then to stay productive and in sync with the rapidly changing world of IT. In case you are looking towards IT solutions that can better suit the growing needs of your business in 2019, here are five software products to consider.

How IT is Streamlining the Healthcare Sector

February 5, 2019 No Comments

Sure enough, as new trends in IT development emerge, it has become crucial for stakeholders in the healthcare industry to be made aware of the latest disruptions within the field. In this sense, it’s important to stay abreast of the latest developments in IT that provide healthcare institutions the capacity for effective service deliveries.

7 Exclusive Tips To Promote Social Media Channels

January 31, 2019 No Comments

Have you ever thought why billions of people worldwide are currently using social media channels like Instagram, LinkedIn, Facebook or YouTube? Well, it is because they’re not only the cheapest sources of communication, but also they have extensive coverage within the shortest time possible. Consequently, you’ll need to promote your social media channels to get noticed and lead your competitors. Below are essential seven tips to promote your social media channels to keep you ahead of the social media marketing curve.

Five Ways to Ensure Your Company’s Data Is Safe

January 28, 2019 No Comments

Technology has made business a lot easier in many ways. It has enabled us to store information virtually, so there’s no need for massive filing cabinets filled with paper, and it makes it easy for us to email colleagues and customers in an instant. However, all that increased productivity does come at a cost. Working with technology automatically means your company’s data could be at risk. From company processes to employee information and customer payment info, there’s a lot of stuff cyber thieves would love to get their hands on.

3 Real Threats to Your PR Database

January 24, 2019 No Comments

Successful PR and marketing activities largely depend on a company’s ability to both develop and maintain valuable relationships in an industry, both personally and digitally. To do so, a company must appear to be reliable and trustworthy. As you will need to store a substantial amount of contact and biographical information, your business will have a responsibility to safeguard the sensitive data effectively. Here are three real threats to your PR database.

How Technology will Change Education in the Future

January 24, 2019 No Comments

Technology has affected our lives one way or the other. It has also improved many sectors. However, education remains one the key sectors that have and would benefit more as technology continues to grow. With cheap broadband, improved infrastructure, among others, there is a high possibility that education will become more accessible and simpler for students and teachers. We have already experienced these changes in the last couple of years. Now you can do your math assignment or find help with ease, something that was a bit difficult in the past. Here is how technology is changing education and what we can expect in the future.

7 Questions Marketers Ask Before Buying Proxy Packages

January 23, 2019 No Comments

This article’s goal is to familiarize you with a proxy server’s purpose as well as its advantages. You will learn why proxy packages are so popular among marketers and how to choose one that is perfect for your needs. But before all that, you need to understand what proxies actually are.

The Best Digital Marketing Agencies To Outsource For Your Startup Business

January 22, 2019 No Comments

As a startup business, you want to ensure that you land fair and square right from the start. You want to stay on top of your sales and marketing, be competitive, and reach your target goals on time. A digital marketing agency can help you in choosing the best combination of strategies to increase your traffic, improve your conversion rate, increase leads, and obtain a satisfactory ROI.

Powerful Instagram Marketing Secrets that can Benefit Your Business

January 22, 2019 No Comments

nstagram is undoubtedly one of the rapidly growing Social Media platforms with more than 25 million active business profiles. It provides the businesses an opportunity to reveal insights into the core of their identity visually and engagingly. Making an Instagram account is easy but growing it to a successful level takes a bit longer. The businesses need creativity and engagement to buy real Instagram followers or gain through organic way.

IT Security and How to Fortify Your Business

January 22, 2019 No Comments

Modern business is one with an increasingly digital focus. While this offers significant dividends in terms of efficiency and reach, it also generates complications in terms of understanding. Traditional business security, while certainly evolving, has been able to draw from many generations of established frameworks, frameworks which the digital environment has far from settled upon.

How AI Can Give Your Business Real Intelligence

January 17, 2019 No Comments

Ever since E.M. Forster’s ‘The Machine Stops’, people have been dreaming of futures where machines, robots and AI can look after their needs – preferably in less apocalyptic scenarios. Although 2018 hasn’t yet yielded the flying cars promised by The Jetsons, there’s plenty AIs, widgets and bots waiting to help remove pain points from your home and business. The trick is being able to work out which ones suit your home and business’ style, and ignoring those which will only create a different kind of friction.

5 Mistakes to Avoid When Designing a Responsive Web Design

January 17, 2019 No Comments

Responsive web design means having a user-friendly website on all devices. Most online searches are now coming from mobile devices. Therefore, Google now considers a site’s mobile presence when ranking websites. If your website is not mobile-friendly, you will likely rank low in search engines. Therefore, it is a top priority to create a site that’s compatible with desktops, laptops, tablets, and mobile devices.

Windows Safe Mode Is Still the Best Diagnostic Tool for System Recovery: Here’s Why

January 4, 2019 No Comments

It’s officially 2019 and Windows safe mode still remains the go-to tool for system recovery. This is a feature that’s truly survived the test of time. It’s available in all Windows operating systems right from the prehistoric Windows 95 to the latest Windows 10. This often begs the question why is safe mode still used by IT professionals for system recovery. After all, there are no shortages of third-party tools that can run diagnostic tests and perform everything from registry “cleanup” to freeing up the HD space by clearing out non-essential files

Why Cyber Security Is Essential To Your Business Success

January 4, 2019 No Comments

Cyber Security is an area that’s been growing bigger and bigger over the past few years, but aside from people who are completely in-the-know about what it is, it doesn’t seem like it’s essential to helping your business. After all, cyber security positions are currently one of the most in-demand positions across the UK, and it’s easy to see why; cyber crimes are at an all time high and they show no signs of slowing down anytime soon. Because of that, more and more businesses are turning to cyber security specialists in order to help protect their businesses.