Inside the Briefcase

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as it can be the defining factor between someone leaving a site when they’re unable to find what they’re looking for, or staying for a bit longer. Implementing virtual office technologies...

Briefcase Highlights


How Hackers “Slurp” Up Your Cloud Data

September 19, 2019 No Comments

The cloud can be a huge asset for most businesses. By leveraging the capabilities and services provided by cloud service providers, organizations can offload many of the problems and responsibilities of maintaining their own infrastructure to a third party and take advantage of the cost savings and scalability available in the cloud.

IT Briefcase Exclusive Interview: Changing the World of Brand Tracking

September 16, 2019 No Comments

In this interview, we talk with Rytis Jakubauskas, General Manager at Latana, about the changing world of brand tracking. Rytis discusses the need for a more innovative and reliable brand tracker in the market – and why the Latana team decided to build just that.

How to Manage a Successful Website Redesign and SEO Website Relaunch

September 12, 2019 No Comments

So, you have finally found out that there is a need for you to devise a new SEO plan and your website’s design needs an overhaul. Thanks to your initiative of being updated with the latest news in SEO, you made yourself knowledgeable of the latest trends in SEO and web design. There is just one big problem. Your website is already gaining a reasonable amount of traffic and it is already performing so well in search engine rankings. However, if you do not do the overhaul as soon as possible, you will lose all of it and you will start back at square one.

Webinar: How to prepare your data pipeline for machine learning and AI

September 12, 2019 No Comments

Join Amazon Web Services (AWS) and global intelligence provider, IDC, for a training-based session on transforming your data to power machine learning and AI projects. Learn how to prepare data pipelines that automate your machine learning and AI workflows, use AWS Data Pipeline to automate data movement and transformation, unlock insights that fuel your business, and explore software solutions in AWS Marketplace that make your data analytics-ready.

Feature-rich encrypted chat: exploring Utopia messenger!

September 11, 2019 No Comments

Data is getting more precious than oil in 2019. Companies collect tremendous masses of data from essential daily apps. Your must-have kit, including messenger, browser, e-mail, and e-wallet track online activities so that institutions can draw well-defined conclusions about your habits. Why do they need this data? To enhance their influence in commercials and marketing campaigns, sell databases, commit investigations, and many more.

How the Cloud Benefits Small Business Operations

September 10, 2019 No Comments

The introduction of cloud computing has made the limitations of traditional IT infrastructure increasingly apparent. Technology is evolving at a lightning-fast pace and small businesses are struggling to keep up with the subsequent marketplace changes that are brought by new innovations.

2019 Website Tech Trends: Manage Your Media Better

September 10, 2019 No Comments

Your website is the link between you and your clients. It is how potential clients learn more about what you are offering. A professional website designer will consider a myriad of factors when creating a site. These factors allow them to produce the most profitable layout. Profitable factors include keyword data, bounce rate, and traffic source data.

IT Briefcase Exclusive Interview: Predictive Prioritization: A Data Science-based Process

September 6, 2019 No Comments

Earlier this year, Tenable introduced Predictive Prioritization, a data science-based process that helps security teams focus on the 3% of vulnerabilities that matter most. Here, we answer the top 10 questions about what this capability means for your vulnerability management practice. For a closer look at Predictive Prioritization, check out the interactive demo.

What Is Code Unit Testing?

August 27, 2019 No Comments

When it comes to mapping out the DNA of your code, there is a lot that goes into it, including the testing phase. You want to be able to spot all possible issues and anomalies, and also find the root cause and make sure that gets to the right person. You never want code that’s poor quality to be moved to production, and with that in mind, it’s important to understand all aspects of testing and quality control.

If You Want to Work in IT, You Should Do This While You’re in College!

August 22, 2019 No Comments

Research shows that the future looks brighter for college students who major in Science, Technology, Engineering, and Math. So if you’re heading to the STEM profession, your career after college looks promising! However, just because you have a college degree in related courses doesn’t automatically mean you’ll be granted interviews and offers. You also have to take action to work in IT even while you’re studying. With that said, read on as I show you some tips to follow if you want to work in IT!

What Does Homeland Security Say About DNS Hijacking?

August 22, 2019 No Comments

Domain Name Systems and their security and protection should be a top priority for businesses and organizations. DNS is one of the biggest points of weakness for businesses in the United States and abroad, to the point, it’s recognized by the federal government. The interruption of DNS can cause a ripple effect throughout an organization, and this is increasingly being seen in institutions and businesses. There has been mounting media attention on the risks of DNS hijacking and what organizations can do to prevent it.

Demystifying Common GDPR Terms

August 22, 2019 No Comments

Back in May, the world marked the one-year anniversary of the General Data Protection Regulation, or GDPR as it’s now commonly known. Over the course of the year, GDPR and related stories were rarely out of the headlines. GDPR was mentioned in seemingly every story written about data privacy if not covered exclusively. In the wake of all the hype, companies around the world with a data presence in the EU spent millions to comply with the newly passed regulations. GDPR was, and in many ways remains, everywhere.

Why a Unified Digital Workplace Makes Sense For Future-Forward Enterprises

August 12, 2019 No Comments

Organizations that implemented digital workplace platforms were able to see an increase in productivity by 67 percent along with a 53 percent rise in employee engagement and 43 percent growth in revenue.

How to Speed up Your Technology Workflow in the Workplace

August 12, 2019 No Comments

There are many ways you can speed up the technology of the workflow in your workplace. Many companies can do this by creating a website for their company. This will allow your company to access customers worldwide to purchase their products and services offered. This is a very good way to speed up the technology in your workplace. By having a good website, you can reach customers worldwide and increase your business exposure to your products and services. Creating a website for your company is not very difficult to do and very inexpensive.

A Beginner’s Guide to Investing in Tech Stocks

August 7, 2019 No Comments

The benefits of investing are endless. Many people are put off by the prospect of giving their money away and getting nothing for it right off the bat, but that’s the wrong kind of thinking to have about investing. If you’re smart about it, you can see some serious long-term returns, set yourself up for retirement, guarantee yourself an extra source of income, and there are many more advantages too.

How the SSL Protocol Changed the Internet

August 6, 2019 No Comments

Today, cybersecurity is not optional, it’s mandatory. There have been many initiatives to secure the internet as a whole, including some moves by key stakeholders. One of these measures is the Secure Sockets Layer or SSL, which has become so prevalent that it now encompasses all online communication, from website SSL certificates to SSL proxies.

Why You Need To Use VPNs on Mobile Phones

August 6, 2019 No Comments

The development of mobile Internet technologies has allowed people to use phones for surfing the Web. Mobile gadgets are used not only to search for the necessary information but to communicate in social networks, make purchases, conduct financial transactions, work in corporate networks, etc. But how to make these actions totally safe and anonymous? You just need to use a VPN.

Making the Most of Digital Services

August 1, 2019 No Comments

The business world has changed in many remarkable ways in an extremely short amount of time. What was common practice just a few years ago would now be seen as out of date and not at all helpful when it comes to building a business, for example. The digital world and the services offered within it is one area where change has been most obvious; customers expect to be able to use digital services in as many areas of their life as possible, and your business will be seen as lacking if it isn’t making the most of the digital services available to it.

The Benefits of A Distributed Workforce: How Remote Working Has Changed The Game

July 26, 2019 No Comments

The rise of portable pieces of computer technology (laptops, tablets, smartphone, etc.), has brought about a rise in what is known as the distributed workforce. Today, employees and colleagues don’t necessarily spend their working hours huddled up together in a traditional office space. They work all over the place. At home, in the library, at their nearest Starbucks — wherever the workforce can get a good internet connection, they work.

Advantages Of Purchasing Refurbished Computers For Your Business

July 19, 2019 No Comments

Choosing computers for your business can get confusing considering that there are way too many to choose from and people give conflicting reviews. So, if you’re looking for computers for your business, you may want to look into refurbished computers. Not only are refurbished computers cheaper than brand new ones, but they could prove to be a better investment.

Email Marketing Tactics You Need To Know As A Business Owner

July 17, 2019 No Comments

Email marketing is still the most guaranteed and engaging method of growing your customer base and business. Therefore, if you are looking for a better way to promote your business in the corporate world, then creative email marketing is all you need. Amid competition, all you want is to ensure your team is competitive and innovative for better business leads. With the help of, your PC can be fixed to send emails effectively to your contact list without it being slow due to software or Windows issues. Here are some incredible tips to get you started with email marketing.

Starting a Business Soon? Reasons You Should Invest in Enterprise SEO

July 16, 2019 No Comments

Gone are the days when starting a business was all about opening up a shop and having wares to sell. These days, your business needs to have virtual presence as well. Most consumers shop online, discover new outlets and decide whether to visit your business or not, through web and social media platforms. That’s why if you do not have an online presence, your business is going to suffer.

What to Look for When Hiring an SEO Company

July 12, 2019 No Comments

Hiring an agency to do search engine optimization for your brand is something you should take very seriously. While they are one factor that can amass large profits and new clients, they can also become a major budget sink if you’re not careful. We’ve compiled a list of tips you can follow when looking for a trustworthy agency. Without further ado, let’s see some of the crucial factors to look for when hiring an SEO Agency.

Ways Cloud Systems Increase Business Productivity

July 12, 2019 No Comments

For most business owners, it’s an important goal that the most efficient processes are achieved while still being economically sound. There are many ways to improve productivity, such as purchasing machines to increase output or getting automation tools to decrease defects. From the IT infrastructure point of view, a lot of business owners are unaware of the risks they are being exposed to in terms of cybersecurity and reliability. One of the common economical solutions to ensure IT reliability is getting into cloud computing systems.

3 smart ways to earn money with machine learning

July 9, 2019 No Comments

AI and machine learning is one of the most valuable technologies for all kinds of industries. Machine learning can be applied to nearly any kind of industry, though currently, data collection is at the top of the mountain. In this article, we’re going to highlight 3 ways that individuals with experience in programming and machine learning can put their skills towards financial gain.

Adopting the Right CRM Program Comes with Benefits

July 9, 2019 No Comments

Managing your customer information and the way your sales team interacts with those people can be challenging. Even if you think you have a good system in place, consumer preferences often evolve. If you aren’t paying attention and recording what works, you might find that everything changes when you are least expecting it. Having a good CRM can help.

How to Transform Your Website into a Lead Generating Machine

July 3, 2019 No Comments

Responsive customer service has become of special importance, as it can be the defining factor between someone leaving a site when they’re unable to find what they’re looking for, or staying for a bit longer. Implementing virtual office technologies can help you stay up to speed with live chats and customer service, especially if you’re a small company.

Instagram Growth Hacking Strategies to Fire Up Your Brand

July 3, 2019 No Comments

Instagram continues to outshine all other social media sites. It boasts of a large, consistent following of active users. It is invaluable to businesses that have embraced it. You cannot ignore the difference that this platform is causing in the marketing industry. Businesses are obtaining large traffics to their sites through the platform. Customer engagement reaches its greatest while magnifying brand recognition. A strategy such as growth hacking has led to rapid growth to some companies that have implemented it.

IT Briefcase Exclusive Interview: The Stampede To Subscriptions

June 27, 2019 No Comments

Many businesses are monetizing software by moving to the subscription business model. 80% of all software vendors are estimated to be offering subscriptions by 2020. While companies scramble to make this transition, those that establish and follow a comprehensive plan are the ones most likely succeed on the journey. What should businesses know about how to ensure a viable subscription business? As principal product manager at Flexera, Scott Niemann, sees vendors dashing to the subscription business model. Drawing on his background in software monetization practices for IoT and SaaS markets, he shares guidance on how companies can prepare for the journey and provide business models that meet customers’ expectations.

Why It’s Time to Go Beyond Traditional BI Dashboards in the Digital Age

June 20, 2019 No Comments

All technology builds on that which came before it, and business intelligence (BI) is no different. Organizations aiming to stay competitive are seeking out the best way to capitalize on company data, including the latest in BI technology—like search-driven analytics and dashboard technology. The goal today goes beyond having BI software available; it’s all about adoption, or how employees are actually able to get and use insights. This is exactly why it’s time to go beyond traditional business intelligence (BI) dashboards in the digital age.