Inside the Briefcase


How To Create A Powerful SMS Marketing Strategy

How To Create A Powerful SMS Marketing Strategy

Many small businesses are looking for more ways to reach their customers and grow their businesses. SMS marketing is a great way to do this, but you must take the time to create a strategy before jumping in headfirst....





Briefcase Highlights


SOCIAL BUSINESS

Image Quality Challenges for Automotive Vision Applications Introduction

October 22, 2021 No Comments

With the increase in the integration of digital cameras in automotive applications, the image quality concept of the same is well studied and understood from a human point of view. As it has become a major player when it comes to the safety of the user, image quality becomes ever more important. Image quality is more of a subjective matter to many observers or consumers, there has been significant work undergone to objectively measure the image quality for human perception use cases. Consumer cameras like mobile camera phones, digital cameras, action cameras are great examples of achieving image quality to please human viewers.

10 Must-know Key Factors To Effective Web Design In 2021

October 20, 2021 No Comments

Before we get into what leads to an effective web design experience, let’s consider the following questions. Is your target audience able to determine what your company offers within five seconds of landing on your website? Can they easily navigate from one page to another? Is your pricing plan layout simple enough for them to understand? If you have answered ‘no’ to one or all of these questions, it’s high time you take a look at how your website is designed and optimized.

Building a More Inclusive Digital World With accessiBe’s AI-Powered Overlay

October 19, 2021 No Comments

These days, most of us agree that we should all be working harder to make the world a more inclusive place for all.. After all, individuals with disabilities are commonly referred to as “the world’s largest minority,” with over 1 billion people, or 15% of the global population, living with some form of disability.

Mattress Firm: Security and Innovation

October 19, 2021 No Comments

Tweet For a growing, competitive company like Mattress Firm, innovation is everything. Learning how to better utilize data allows the company to anticipate how successful an annual sale will be. To accomplish that, Mattress firm needed an automated system that frees IT employees from having to manually input personnel changes in the company—a new hire, […]

5 Ways to Get Strategic About the Digital Workspace

October 15, 2021 No Comments

Tweet Cool applications, advanced analytics, next-gen collaboration, and every other “next big thing” in IT won’t matter until they’re in the hands of the people who get your business done. And today, the place where technology powers individual productivity is the digital workspace. This white paper offers C-level leaders a concise, practical guide to digital […]

5 Tips for Hiring the Perfect IT Professional

October 15, 2021 No Comments

IT is one of the fastest-growing fields in the modern world, which means more and more companies are looking to hire IT professionals. As with any search for new employees, it’s essential to vet your candidate pool so that you only consider the most qualified individuals for the job. An in-person or virtual interview is usually a great way to see if someone will be a proper fit for your company, but getting to this stage involves many steps to ensure you’re not wasting your time interviewing the wrong people. Read on to discover five tips on how to hire the best IT professional for the job.

Data Driven Fundraising eBook

October 15, 2021 No Comments

Tweet Private schools have experienced dramatic shifts in how they operate during the pandemic pivoting to distance and hybrid learning. But in addition to adjusting to how the classroom functions, schools have also had to adapt with how they engage their communities with fundraisers. In this ebook we assess how K-12 private schools can implement […]

BBI Charitable Giving Report

October 14, 2021 No Comments

Tweet The 2020 Charitable Giving Report explores giving trends in one of the most transformational years the social good sector has seen. The report leverages the largest data set of giving and donor trends to help social good organizations understand the past and prepare for the future with resources to create informed strategies. Download the […]

Eat’n Park (US) Drives a Better, Lower-Cost Guest Experience

October 14, 2021 No Comments

Serving more than 50 million guests per year, Eat’n Park Hospitality Group (EPHG) is passionate about delivering a fantastic experience for every guest, every day. This is why it has adopted a culture that’s focused on people: its customers, its communities, and its employees. As EPHG’s core values state, “Our marketplace, our guests, and our world are always changing, and we must continually look for ways to improve.” That’s a key reason why this restaurant and contract dining company is driven to embrace new technologies.

Tips on How to Prevent Business Fraud

October 12, 2021 No Comments

One of the challenges that businesses face is the risk of fraud. There are different types of fraud, and they all bring a negative effect on the company. Some of the most common are cash theft, forgery, inventory theft, and check tampering. There are also frauds committed by hackers and third parties that aim to make money out of the business’ expense or get their essential details to be used fraudulently.

4 Benefits of VPN You Didn’t Know About

October 12, 2021 No Comments

Most users think a VPN is just a location changer tool. You can choose whatever location you want to browse from and that’s it. However, a VPN goes beyond just masking your location. It increases your data security, provides secure browsing, and lets you access any content on the web. But there are some hidden benefits and uses of VPN that might surprise you.

How to Make Your Website SEO Friendly

October 8, 2021 No Comments

If you have a website, you should always be looking for ways to make your page more SEO friendly. SEO, or search engine optimization, is a set of tools and strategies designed to boost a website up the search engine results pages (SERPs). Why does this matter? Just think. The last time you made a search query on Google or Bing, when’s the last time you actually scrolled past the first or second page? Perhaps never.

Kicksta Review: Fast Track To Grow Your Business On Instagram

October 7, 2021 No Comments

This Kicksta review will tell you everything you need to know about using Kicksta to build your Instagram presence. After all, while Instagram is one of the most compelling tools for gaining digital attention in today’s visual-first world, it also has its challenges. Instagram has over 1 billion regularly monthly users, but more than 200 million business accounts are vying for their attention. Kicksta helps companies to get an edge on the competition by giving them the tools they need to rapidly grow their audience.

How Technology Can Enhance Even the Smallest of Businesses

October 5, 2021 No Comments

When you’re a small business on the high street, competing with your rivals for passing trade and regular customers can feel like an uphill struggle. And that was before Covid-19 decimated your income and profits. However, in order to get one step ahead and to bring more customers through your doors, small businesses should consider embracing technology to make their stores more efficient, versatile and to enhance the customer experience.

5 Different But Effective Types of UX Testing You Should Know

September 29, 2021 No Comments

Research shows that 50% of developers spend most of their time fixing issues that could have been avoided. This is why UX testing is such a crucial process to perform when creating and designing your products. By conducting UX testing, you can discover issues with your prototypes earlier, before the development stage is complete, to save time and resources.

Email Personalization Techniques To Skyrocket Your Sales

September 28, 2021 No Comments

Email marketing is still relevant. Therefore, if you personalize your strategy, you’re likely to receive more results. According to Forbes, as of 2020, email marketing is still a vital tool that can help to generate a better return on investment. Compared to other marketing channels, this technique can help you get back $42 for every dollar.

How to handle OOMkilled errors in Kubernetes

September 28, 2021 No Comments

Users will encounter different kinds of errors in any software development environment. This is the same when dealing with container developments. With its immense popularity, Kubernetes has become the leading container orchestration platform. Therefore, it is more likely that you will encounter errors in Kubernetes environments.

Top Skills Needed By Aspiring Web Developers In 2021

September 28, 2021 No Comments

Web developers are sought after in the business world and can command competitive salaries and plenty of perks as a result. If you want to get into web development but you don’t know where to start, here is a look at the main skills you will have to bring to the table to entice prospective employers in the future.

A Comprehensive Guide To Technical Documentation

September 28, 2021 No Comments

If you have any type of tool or software for your business, then chances are you’ll need detailed information and guidance on how to use it successfully. For some, the functionality of the software might be pretty easy to use, whereas for others it’s more complex.

What Is The Difference Between a Proxy and a VPN?

September 28, 2021 No Comments

Nowadays, many internet users evaluate a proxy vs VPN, asking which one they should use when browsing to secure themselves. Proxies and VPNs are viable solutions since they offer an extra layer between a browser and any data tracking firm or government. If you’re reading this, you’re probably looking to change your IP address, but you might also want to encrypt all of your web activities. Which one is better, a VPN or a proxy server?

The Relevance of Mobile Devices in Our Lives

September 27, 2021 No Comments

Technology assists in very many ways. For instance, manufacturing industries rely on tech to help boost work efficiency and increase output. Moreover, there are other small tech devices that we interact with each day.

Benefits That Custom Mobile App UI/UX Design Offers To The Business

September 24, 2021 No Comments

Custom mobile apps are more popular and in-demand than ever. These types of mobile apps can be fully customized to suit your business needs to help save more time which can then be used to focus on other important responsibilities. There are so many reasons why customer apps are being used by more businesses every day. This article will go through the benefits of custom apps and why you should consider using them.

Automotive eCommerce: What is the Future of Aftermarket Sales?

September 22, 2021 No Comments

The global automobile sector is on the verge of changing monumental proportions. Since megatrends are likely to reshape the future of automotive eCommerce and the automotive aftermarket worldwide, this study seeks to quantify trends’ effects opportunities for original equipment manufacturers (OEMs) while also providing strategies and approaches to navigate the dynamic and challenging transition.

The Top Mobile Payment Technology Trends in 2021 – So Far

September 20, 2021 No Comments

Cash is starting to show its age. According to the Federal Reserve Bank of San Francisco, cash accounted for only 17% of payments in 2020 – that’s down from 24% in 2019. But at the same time, total spending per survey respondent actually increased year-over-year – it went from 4,236 USD in 2019 to 4,760 USD in 2020. But if cash usage is down significantly, then where is this spending increase coming from? Mostly, it’s originating from cards and mobile payment technologies.

A Vaccine for Business: 7 Steps, That Will Protect Your Company From Viruses and Cyber Attacks

September 20, 2021 No Comments

We have prepared several recommendations that will be useful to all entrepreneurs, regardless of the size of your business – whether it is a popular casino like PlayAmo casino Canada or just a new internet store. First of all, there are three basic principles: confidentiality, integrity, and availability. This triad is the foundation of information security worldwide for all companies, small and large.

5 Cybersecurity Programs to Protect Your Business from Cyber Attacks

September 1, 2021 No Comments

Cyber attacks have been continuously increasing in frequency for more than a decade, but so has human dependence on the internet, so it shouldn’t be too much of a surprise. Cyber security has also grown in unison, but last year cyber attacks cost the global economy an estimated $1 trillion. The monetary aspect isn’t only relative to attacks that focus on actual theft of digital currency, but also attacks that cause companies to close their proverbial internet doors to fix, causing downtime in commercial availability.

AIOps for your business — how it works, implementation tips, and use cases

August 31, 2021 No Comments

As more companies are digitizing their processes, the complexity of enterprise IT deployments is increasing too. This will inevitably lead to Ops inefficiencies — and inefficient back-office operations reportedly cost companies 20–30% of their annual revenue. AIOps could be a silver bullet solution to this problem as it helps teams to detect issues earlier and resolve them efficiently before business operations and customers are impacted.

Link Building for SEO: The Beginner’s Guide (2021)

August 31, 2021 No Comments

Links are essential for boosting your company online and building its positive reputation. Link building is not an easy process, and it requires a special approach. There are many different stages and tactics to building your own link network and making it beneficial for business. With this comprehensive guide for beginner SEOs, you will have everything you need to start efficient link building.

Benefits of Video in Your Instagram Marketing Strategy

August 31, 2021 No Comments

Instagram is one of the most business-friendly social networking platforms out there today. Although it started as a simple photo-sharing app, the platform is no longer restricted to image sharing. Over the years, the site’s updates have ensured that it is now conducive for all kinds of visual sharing. As on any social media platform, having a solid engagement rate is key to building a brand presence on Instagram. Many invest in paid services and buy Instagram views, likes, and shares for this very reason.

How To Create A Powerful SMS Marketing Strategy

August 30, 2021 No Comments

Many small businesses are looking for more ways to reach their customers and grow their businesses. SMS marketing is a great way to do this, but you must take the time to create a strategy before jumping in headfirst. To help you get started, we’ve compiled some of the best tips on how to build an effective SMS campaign.

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