Inside the Briefcase

Briefcase Highlights


How Technology Improves Customer Retention

November 19, 2020 No Comments

Industries such as ecommerce, healthcare, learning, and more are dramatically changing the way they operate due to the rise in technology usage. Using technology can help retain customers, increase your customers’ lifetime value, and improve customer experiences. So, which technologies are available to achieve your business objectives and help to retain customers? Read on to find out.

A 12-Month Guide to Opening Your Own E-commerce Store

November 19, 2020 No Comments

It’s true: some people are able to create an e-commerce store and have it online within a day. While this approach isn’t necessarily wrong, it does increase the chances of failure – or at the very least various unnecessary roadblocks you’ll have to overcome along the way. The best tactic is one that incorporates patience into the procedure. By doing this, you ensure you can cover every aspect, both big and small, of your e-commerce store plans. The result: a greater chance of succeeding and building a foundation for long-term success.

TCP/IP vs OSI: Which Is the Better Network Communication Model?

November 18, 2020 No Comments

Also known as the internet protocol suite, the Transmission Control Protocol/Internet Protocol (TCP/IP) model is one of the primary sets of rules for communication and the interconnection of devices on the internet. Around a decade later, the Open Systems Interconnection (OSI) model was introduced. It was created with the goal of enabling interoperability among a wide range of communication systems that employ standard communication protocols.

What You Should Know About Rugged Computers

November 16, 2020 No Comments

We all know what a typical computer is and even though some of you have probably heard of the term “rugged computer” it’s highly likely that you do not have the exact definition. To simplify things, it can be defined as a device that can function under many difficult working conditions. This computer can work properly for many years. Now, keep in mind that what is rugged for one person may not be for someone else. For instance, a computer that is being utilized in the stockroom is going to be exposed to dirt or dust, not to snow or rain.

4 Services Growing Enterprises Should Take Advantage Of

November 12, 2020 No Comments

Growing a business is a struggle for many business owners. But that could mean they’re not taking full advantage of all of the tools at their disposal in this age of information. Does this sound like you? Are you struggling to grow your business? Are you wondering why you just can’t seem to figure out why you aren’t doing as well as you could be? If you’re looking to grow your small business into a large enterprise one day, you’ll see why these four types of services are worth investing in — even in the early stages.

5 Best Features of ExpressVPN Chrome Extension

November 11, 2020 No Comments

ExpressVPN is one of the top browser extensions that easily secures all your online activity through a VPN add-on for Google Chrome. Although you may not know much about the best features offered by ExpressVPN, I will be explaining it all for you in this guide. From top-notch 256-VPN encryption to Dark Mode feature, ExpressVPN chrome extension has it all. It offers fast speed and has servers in almost 160 locations. Despite the fact that it is recommended by most as the best VPN in the industry, it never disappoints users’ by revealing new features time and time again.

How to enhance your Shopify seller experience and ensure optimum sales

November 9, 2020 No Comments

It is estimated that by 2021 over 2.14 billion people will buy goods and services online, up by 480 million since 2016, with sales expecting to total 4.2 trillion by the end of this year. In 2014 there were an estimate of 12-24 million online stores. These numbers should highlight the importance for any ecommerce business to have a highly optimized website to stand out amongst the competition. For this reason, many companies and individuals have began using Shopify. Shopify, which was launched in 2006, is a leading commerce platform that allows people to set up an online store and sell their products.

Improving Tech in Retail Units – The Next Steps

November 5, 2020 No Comments

If retail businesses are not part of major chains, there is a chance that they will be using substandard technology to run their operations. Even then, some major chains are using methods that should be considered outdated by modern standards. Here are some of the next steps retail units of levels should be taking to improve their tech.

Technical Marketing Methods Your Firm Has Overlooked

November 2, 2020 No Comments

One of the most vibrant and exciting fields in the digital economy is that of digital marketing. This multi-billion-dollar industry has advanced leaps and bounds as more and more individuals and businesses look to expand their reach and boost their sales figures online. In this short guide, we’ll take a look at the techniques you’ll be able to use to market your products in the online space, specifically those techniques which are a little outside the mainstream. It’s here where businesses will experience the biggest gains and returns on their investment in 2020 and beyond.

Ways to Save Time When Creating Your First Website

October 23, 2020 No Comments

Moving online has become better than ever. Over 200 million active websites are now available, many of them created by ordinary people like you and me. Nowadays, anyone can create and design a website without any information on web development, design, or coding. Whether you wish to build a website for yourself or your business, it can take a lot of time to make a decent website. Hence, here are a few ways to save time when creating your first website.

How to Modernize Your Business in 2021 with Digital Transformation Using Microsoft Technologies

October 21, 2020 No Comments

As we look ahead to 2021, companies are considering ways to improve and grow their business. One strategy that has a proven track record is digital transformation. Dharmesh Godha, president and CTO of the technology consulting and implementation services company Advaiya, discussed his thoughts about how organizations should consider Microsoft technologies to achieve digital transformation and modernization.

What type of data does Social Media harvest?

October 21, 2020 No Comments

It seems like everywhere we turn, social media apps are becoming increasingly popular. The average individual spends hours a day looking at their various platforms. But with the sharing and interacting we do online, a question of data collection needs to be considered. After all, once we’ve put the information into cyberspace, what does it get used for?

Choosing Between a Wireless and Fibre Leased Line for Your Business

October 20, 2020 No Comments

There’s no question about it: every UK business needs an internet connection to survive the future. As you explore your options, you’ll come across the two main choices of wireless and fiber leased lines. While they both provide high-speed internet connections, some distinct differences set them apart — but what differences?

Five Common Facebook Marketing Mistakes

October 7, 2020 No Comments

Facebook is the most powerful advertising tool on the planet. The website might have started as a humble social network, but it’s evolved over time to become the first place that advertisers think of when they’re looking to spend money and connect with potential customers. For better or for worse, we’re all exposed to dozens of adverts on Facebook every day, and we often wonder how and why they appear to know so much about us.

Understanding Database Performance Monitoring: The Basics

September 28, 2020 No Comments

In the world of IT, database performance monitoring is a term you’ll hear bandied around a lot. While you’ll likely know that it can have a notably positive impact on your business, the average person is unlikely to fully comprehend what it is or how it works. If this statement rings true for you, you’ll benefit from reading this article. Designed to give you a basic understanding of what database performance monitoring is and how it could be useful, it should provide a handy springboard for performing some further research of your own.

Hybridization & Innovation: Building Resilience for Software Suppliers

September 25, 2020 No Comments

Software licensing trends are always top of mind for Nicole Segerer, vice president of product management and marketing at Revenera. Reflecting on findings from newly-released annual research, she sheds light on how software suppliers use monetization and deployment models, how to support customers’ needs, and the impact of the COVID-19 pandemic.

Good UX Is Not the Sole Responsibility of Website Owners

September 24, 2020 No Comments

To deliver good user experience, a site should not be riddled with dead links, problematic image rendering, layout problems, and other technical difficulties. As much as possible, it should be free from glitches and errors. No website can be completely error-free, though, so the next best thing is to provide good error handling. This means presenting error details or notifications whenever they are encountered to facilitate remediation.

Data Capture and Management Tips For Non-Profit Fundraising Campaigns

September 23, 2020 No Comments

Nonprofits have taken a real hit due to the COVID-19 pandemic. However, the current mood among many citizens indicates that the process of sheltering in place has led many people to reassess where their dollars go. If you’re part of a non-profit that needs to boost visibility, now may be the time to improve your data capture.

White Label SMS Service: The Wonders It Can Do To Your Business

September 22, 2020 No Comments

Though it is somewhat new to the marketplace, text message marketing is being utilized by some extremely successful agencies. White label SMS services are one of the best tools for companies to use to increase their customer contact results and deepen in their bottom line. White label text message marketing is a truly foundational piece of marketing that may be extremely vital to your agency. Having the option to contact your clients in a variety of ways can be the most beneficial way to increase customer engagement.

Best Technology for Working Remotely

September 22, 2020 No Comments

Remote work has gained massive popularity over the last couple of years. According to a 2019 survey, approximately 5 million employees in the U.S work from home. And going by recent trends, it’s here to stay. Working remotely helps to reduce overheads, boosts productivity and leads to greater work efficiency. However, going remote comes with its own fair share of challenges. Therefore, finding the best technology is key to a seamless remote working experience.

5 Steps to Take Choosing Your CLM

September 21, 2020 No Comments

A contract lifecycle management system (CLM) enables businesses to electronically manage all their contracts with suppliers, employees, partners, and customers. Every business relationship needs a contract and it can be a time-consuming and expensive task to update, monitor, analyze, and create new contracts when needed.

Forex trading reversals and pullbacks: what are they, and how can you use them?

September 21, 2020 No Comments

One of the most important skills that a forex trader can acquire and develop is an awareness of when, where and how market trends happen. Being able to develop this skill can have a serious impact on your forex trading portfolio. If you can be responsive to the regular forex news that comes out on a daily basis, you will be able to spot opportunities to turn a profit or, equally importantly, moments at which you might suffer a loss.

Why Uptime Maters in QuickBooks Hosting?

September 18, 2020 No Comments

QuickBooks Desktop is the most popular software for accounting across the world. If you are somehow associated with the accounting, you must have aware about it surely. QuickBooks has very advanced features and versions that are help for business of all sizes However, in last few years, the accounting industry is going through rapid transformation with the latest technologies such as cloud computing.

Why Your IT Department Needs a Ticketing System

September 16, 2020 No Comments

Does your IT department struggle to stay on top of issues and requests? Do orders get lost in translation or sometimes go missing entirely? The need for ticketing varies by organization, but every IT department can benefit from using a ticketing software. IT ticketing tools ensure that end-user needs are always kept in an organized fashion; this reduces stress from poor organization on your team, enabling staff to work more methodically. What matters most in implementing a system is choosing tools that enhance rather than impede your existing structure.

Behind Closed Doors – 2020 Tech Advances that Emerged During a Global Pandemic

September 16, 2020 No Comments

Like the march of time, the advancement of technology is unstoppable – even during a pandemic. Throughout this remarkable year, we’ve had more than our fair share of doom and gloom but, also, news of some incredible advances in technology. While most of us have heard about highly publicised tech advances such as Elon Musk’s Neuralink, behind the scenes, some amazing work has been going on for technology which has largely gone unnoticed and, in this article, we’ll take a look at some of these huge leaps forward for the tech world.

How Technology Has Led to Seismic Shifts in the Landscape of the Insurance Industry

September 14, 2020 No Comments

Over the last few decades, the insurance industry has been witnessing considerable changes in its dynamics. There has been an insurgence of InsureTech companies, and the industry is shifting gears to a digital-first-business model. This shift has not only gained traction over the years, but has raised significant revenues for the industry. Plus, it has also made the usage and renewals of insurance policies by people easier than ever. The rise of a fresh set of technologies and technological collaborations has paved the way for a better overall experience.

Top Free Study Resources Apart from Practice Tests to Earn CompTIA Network+ Credential

September 3, 2020 No Comments

Earning the CompTIA Network+ means becoming an IT and networking specialist. The whole world will recognize your skills and knowledge. Moreover, you would be considered as a networking veteran once and for all. But, the road that leads to this certification is quite bumpy. A candidate has to burn the midnight oil and practice a lot to master all the concepts for N10-007 exam and earn the Network+ certification. From this article you’ll know more about some study resources that will help you pass this test and earn your CompTIA Network+ badge at the first attempt.

How To Increase Your Revenue by 47% by Optimizing eCommerce Site Search

September 2, 2020 No Comments

Shopping is one of the most popular online activities. Online retail sales totaled $3.53 trillion US dollars in 2019 and analysts expect that total to increase to $6.54 trillion US dollars in 2022. Despite this growth, consumers can’t always find what they’re looking for. According to research by Baymard, 31% of all site product searches end with no results. Not optimizing site search causes a huge loss in revenue.

Why You Should Use A CXP2 Cable For Your High-Performance Computing

August 28, 2020 No Comments

Do you own a company or business that relies on high-performance computing? If you do and you are not using cxp2 cable yet, now might be the right time to reconsider. In order for computers to provide the highest performance, you need to have the right hardware. This includes the cables used. With the use of a high-quality cxp2 cable, you could be sure to enjoy high-performance computing at all times.

Six Landing Page Design Mistakes to Avoid

August 27, 2020 No Comments

Landing pages present online businesses and platforms with opportunities to convert visitors into leads. A good landing page provides users with an experience that is both personable and stress-free and leads to conversion. A bad landing page is annoying to navigate and drives visitors to exit the tab or app immediately. Unfortunately, many sites have bad landing pages.