Inside the Briefcase

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as it can be the defining factor between someone leaving a site when they’re unable to find what they’re looking for, or staying for a bit longer. Implementing virtual office technologies...

Briefcase Highlights


Advantages Of Purchasing Refurbished Computers For Your Business

July 19, 2019 No Comments

Choosing computers for your business can get confusing considering that there are way too many to choose from and people give conflicting reviews. So, if you’re looking for computers for your business, you may want to look into refurbished computers. Not only are refurbished computers cheaper than brand new ones, but they could prove to be a better investment.

Email Marketing Tactics You Need To Know As A Business Owner

July 17, 2019 No Comments

Email marketing is still the most guaranteed and engaging method of growing your customer base and business. Therefore, if you are looking for a better way to promote your business in the corporate world, then creative email marketing is all you need. Amid competition, all you want is to ensure your team is competitive and innovative for better business leads. With the help of, your PC can be fixed to send emails effectively to your contact list without it being slow due to software or Windows issues. Here are some incredible tips to get you started with email marketing.

Starting a Business Soon? Reasons You Should Invest in Enterprise SEO

July 16, 2019 No Comments

Gone are the days when starting a business was all about opening up a shop and having wares to sell. These days, your business needs to have virtual presence as well. Most consumers shop online, discover new outlets and decide whether to visit your business or not, through web and social media platforms. That’s why if you do not have an online presence, your business is going to suffer.

What to Look for When Hiring an SEO Company

July 12, 2019 No Comments

Hiring an agency to do search engine optimization for your brand is something you should take very seriously. While they are one factor that can amass large profits and new clients, they can also become a major budget sink if you’re not careful. We’ve compiled a list of tips you can follow when looking for a trustworthy agency. Without further ado, let’s see some of the crucial factors to look for when hiring an SEO Agency.

Ways Cloud Systems Increase Business Productivity

July 12, 2019 No Comments

For most business owners, it’s an important goal that the most efficient processes are achieved while still being economically sound. There are many ways to improve productivity, such as purchasing machines to increase output or getting automation tools to decrease defects. From the IT infrastructure point of view, a lot of business owners are unaware of the risks they are being exposed to in terms of cybersecurity and reliability. One of the common economical solutions to ensure IT reliability is getting into cloud computing systems.

3 smart ways to earn money with machine learning

July 9, 2019 No Comments

AI and machine learning is one of the most valuable technologies for all kinds of industries. Machine learning can be applied to nearly any kind of industry, though currently, data collection is at the top of the mountain. In this article, we’re going to highlight 3 ways that individuals with experience in programming and machine learning can put their skills towards financial gain.

Adopting the Right CRM Program Comes with Benefits

July 9, 2019 No Comments

Managing your customer information and the way your sales team interacts with those people can be challenging. Even if you think you have a good system in place, consumer preferences often evolve. If you aren’t paying attention and recording what works, you might find that everything changes when you are least expecting it. Having a good CRM can help.

How to Transform Your Website into a Lead Generating Machine

July 3, 2019 No Comments

Responsive customer service has become of special importance, as it can be the defining factor between someone leaving a site when they’re unable to find what they’re looking for, or staying for a bit longer. Implementing virtual office technologies can help you stay up to speed with live chats and customer service, especially if you’re a small company.

Instagram Growth Hacking Strategies to Fire Up Your Brand

July 3, 2019 No Comments

Instagram continues to outshine all other social media sites. It boasts of a large, consistent following of active users. It is invaluable to businesses that have embraced it. You cannot ignore the difference that this platform is causing in the marketing industry. Businesses are obtaining large traffics to their sites through the platform. Customer engagement reaches its greatest while magnifying brand recognition. A strategy such as growth hacking has led to rapid growth to some companies that have implemented it.

IT Briefcase Exclusive Interview: The Stampede To Subscriptions

June 27, 2019 No Comments

Many businesses are monetizing software by moving to the subscription business model. 80% of all software vendors are estimated to be offering subscriptions by 2020. While companies scramble to make this transition, those that establish and follow a comprehensive plan are the ones most likely succeed on the journey. What should businesses know about how to ensure a viable subscription business? As principal product manager at Flexera, Scott Niemann, sees vendors dashing to the subscription business model. Drawing on his background in software monetization practices for IoT and SaaS markets, he shares guidance on how companies can prepare for the journey and provide business models that meet customers’ expectations.

Why It’s Time to Go Beyond Traditional BI Dashboards in the Digital Age

June 20, 2019 No Comments

All technology builds on that which came before it, and business intelligence (BI) is no different. Organizations aiming to stay competitive are seeking out the best way to capitalize on company data, including the latest in BI technology—like search-driven analytics and dashboard technology. The goal today goes beyond having BI software available; it’s all about adoption, or how employees are actually able to get and use insights. This is exactly why it’s time to go beyond traditional business intelligence (BI) dashboards in the digital age.

5 Twitter Marketing Techniques You Can Use

June 11, 2019 No Comments

Social media marketing is an important aspect for any business now. If you do not have a social presence you might not be able to compete with your competitors. Here are the 5 Twitter marketing techniques that you can use to increase sales and buy instant twitter likes.

Small Book Summary Of Ecommerce Lead Generation Strategies For Small Business Setups

June 11, 2019 No Comments

With the new business models of today, digital marketing has become even more effective. Whether you are a big ecommerce business or a small one, complying with the latest trends and techniques in digital marketing is crucial for you to stay above the competition. One of the techniques in digital marketing that has been trusted by many in the ecommerce industry is lead generation.

Technology that changes Social Media

June 11, 2019 No Comments

Most people now spend a large proportion of their day using their phones, in particular the internet and most of this time is spent on different forms of social media. It is predicted that by 2021 there will be 3.02 billion social media users worldwide. Hence the reason why we have already seen companies getting involved, from RoyalVegas CA creating their very own blog to Coca Cola registering more than 107 million likes on Facebook.

Does it pay to make market analysis in 2019?

June 6, 2019 No Comments

Market analysis is one of the essential components of a marketing plan. It offers companies feedback on their competitors, their competitors’ offering, clients’ preferences and many other similar aspects. Even if it comes with proven benefits, many start-ups choose to skip it because it can be expensive. So the question is Should you invest in market analysis in 2019? You may think that you have many other ways to find out if your brand is successful in the market. Well, the fact is that market research is more effective than any other tool because it’s an objective and systematic collection and analysis of data about the factors that impact your business.

Mobile user engagement: How can your business increase it?

June 6, 2019 No Comments

People are now using their mobile devices to complete more and more tasks each day. There are an estimated three billion smartphone users across the world using their devices to make purchases and to book tickets. It is therefore vital that modern businesses are equipped to cater for existing and potential customers. Businesses cannot afford to ignore mobile users and the increased revenue they can bring to a company.

Three Free Designing Tools to Make Your Social Media Post Attractive

May 31, 2019 No Comments

Social media posts are meant to attract the audience. The kind of audience that is present on social media is more into visual content. Since every business has a social media presence now, there is a cut-throat competition on the platform. Social media presence be it a clothing brand, food chain, or any other brand, is now a prerequisite for an effective digital campaign. To make your posts stand out, one has to make their posts visually appealing. Thera are many tools that can do the job. But not everyone is adept at Photoshop or Illustrator.

IT Briefcase Exclusive Interview: Technology, Construction, Interior Design and Today’s Workplaces

May 31, 2019 No Comments

Thanks in large part to technology, the days of interior design being about colors, fabrics, and furniture placement are over. dancker, a national interior solutions firm headquartered in New Jersey, integrates architectural, furniture, technology, and logistics solutions to create spaces that maximize the flow between people and ideas. IT Briefcase spoke to dancker President & CEO Steven Lang about the way in which technology is changing the construction and interior design industries, and how AI, VR, and sensor-based technologies are being integrated into today’s workplaces.

Top Software Development Companies to Choose for Your Business

May 30, 2019 No Comments

Choosing the right development company for building your software is a crucial decision that can make or break your entire project. If you have selected the wrong company to partner with, it could be disastrous because it might not have the right experience or needed tools for implementing your project. Whatever the reason may be, switching service provider in the middle of your project might be too costly and often impossible. To assist you in making the right decision is advisable to look through a list of the top software development companies and a brief description of each of them.

A cheat-sheet for ranking for payday loan seo keywords

May 29, 2019 No Comments

Payday loan companies face a lot of competition online. This is because they are always trying to outdo each other in getting clients for their services. As a result, the companies do a lot of SEO activities so that their websites can rank high search engine results. However, SEO is a difficult process that involves countless months of hard work, testing and trial and error. Therefore, you have to face the ups and downs of SEO in order to know what works and what doesn’t. In short, you will have to spend time, money and effort before learning what works best for your site.

5 benefits to hiring professional company to handle your SEO

May 29, 2019 No Comments

Having a website will not add a lot of value to your business is no one can find it in the first place. Creating a website and filling it with information about the products and services that you are selling is not enough. You need to create a strong SEO so that your website can rank high on search engine results. It is only a high search engine ranking that will get you some reliable visitors. Remember, your web visitors will turn into leads and from those leads, you will get real customers. Therefore, it is advisable to find reliable SEO experts such as Calgary SEO | Konstruct Digital. Such experts are going to provide a lot of benefits to you and your business.

Benefits to using the Bluehost Hosting for Your Site

May 29, 2019 No Comments

Whether you are a large business, a small business or even just a local business, in order to have credibility and presence, your customers expect you to have a website,. They may use the website only to confirm your address or phone number, they may browse your website to find out about the services you offer or if you are a larger business, they may wish to make an online purchase.

Covering Your Risks: Technology for Business Security Is Improving

May 24, 2019 No Comments

When your business security is lacking, it can not only cost you, but your customers, vendors and suppliers as well. If your company is like so many others, safety and security issues are not uncommon and are threats to your information security and data privacy. Luckily, technology is evolving at a rapid pace, and many of these changes are to your benefit. Improvements in this space are moving at such a fast pace that there are more options when it comes to security and alarm systems for commercial buildings than ever before.

6 Ways to Plan Application Performance Testing

May 22, 2019 No Comments

Today business organizations think that providing customers with a complete digital experience is more important than page speed and load times. This is the reason why application performance testing is becoming a responsibility for the testers and they are pushed by the developers to adapt multi-layered testing methods. But without a plan or strategy, no process can take place. If you don’t know how to manage things then you will definitely puzzle in achieving the best results.

Artificial Intelligence: Where Are We Now?

May 21, 2019 No Comments

In a previous article about 6 digital transformation trends to watch for in 2019, we listed artificial intelligence, or AI, as the most promising trend. AI has been evolving rapidly these past couple of years, and it is only going to evolve at a much faster pace in the coming years. Everyone is investing in AI for different reasons, and we’re beginning to see AI being implemented in multiple scenarios.

What are the most successful IT sectors?

May 15, 2019 No Comments

The information technology industry can possibly reach $5 trillion in 2019, generating significant revenue and employing workers at a high median wage. It is the world’s third-largest economy in terms of GDP, growing at a rate of 4,0%, according to CompTIA. IT has the power to set the markets in motion and create transformative business value across numerous industries. The digital revolution has transformed information management and applied technology within the global economy.

Cyber Security Tips for Businesses to Prevent Cyber Attacks

May 15, 2019 No Comments

As more and more businesses are running and managing their most of operations and processes online, it is most vital to protect a business or brand against cyber security threats in this digital world and to get more from the opportunities offered by the virtual world. No doubt, the world of internet offers all businesses the potential for reaching a bigger audience and use international suppliers to grow more, but it also brings the potential for scams and cyber security risks as well. Even a single cyber security attack can harm your repute and can also cause a serious financial upset. Here is a comprehensive list of cyber security tips for businesses to prevent cyber-attacks that any business can assume to maintain customer trust and confidence.

Ways Cloud Computing Can Increase Productivity

May 15, 2019 No Comments

As a lot of effective and economical business solutions and tools are out there that business owners can adopt right now to get their operations and processes better than before, cloud computing is one of the things that can drastically increase productivity of a business. Thanks to the cloud computing solutions and techniques, things are becoming more effective, faster, approachable and precise for businesses of all type. Taking business systems and software from local machines or hard drives to remote cloud locations, businesses are enjoying the myriad benefits in terms of improved operational efficiency, better collaboration and quick access to required business data etc.

5-Point checklist when building an external knowledge base

May 13, 2019 No Comments

There are a variety of impactful knowledge management solutions available to modern organisations. Each can empower a business with the resources they need to improve training, collaboration and team cohesion. Having all your knowledge in one place has various benefits, from helping you to improve your communications skills to allowing you to become a better manager. This makes it all the more important to build your knowledge base in the best way possible.

Financial Advisors Guide to Social Media

May 8, 2019 No Comments

This guide contains practical steps that will help you develop a social media strategy and policy that meets your recordkeeping and supervision regulatory requirements.