Best Practices for Using 2nd & 3rd Party Data


Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.

• Define your team’s goals for customer data.
• Take inventory of your first-party data.
• Explore use cases for second- and third-party data.
• Finding the best data providers.
• Combine your first, second, and third-party data.
• Case Study: MGM drives programmatic campaign results with third-party data.

Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
Please enable JavaScript in your browser to complete this form.
Opt In (copy)
Opt In