Did you know organizations that put data at the center of their business gain better insights? According to our research, data centricity is now a top priority in 2020 for larger companies. Read “Data trends redefine leading brands” to learn how companies that leverage insights from data for scientific commercial decision-making and data-driven marketing are changing the game.

In this report, see how AI, customer journeys, and analytics are changing the game for customer data insights as well as:

• Why most organizations consider data-centricity a top priority for 2020
• That 65% of brands want stronger segmentation and targeting, so data and analytics are a key differentiator
• How leading brands are leveraging data-driven insights to deliver personalized customer experiences