Data trends redefine leading brands: Artificial intelligence, customer journeys, and paid analytics

Did you know organizations that put data at the center of their business gain better insights? According to our research, data centricity is now a top priority in 2020 for larger companies. Read “Data trends redefine leading brands” to learn how companies that leverage insights from data for scientific commercial decision-making and data-driven marketing are changing the game.

In this report, see how AI, customer journeys, and analytics are changing the game for customer data insights as well as:
  • Why most organizations consider data-centricity a top priority for 2020
  • That 65% of brands want stronger segmentation and targeting, so data and analytics are a key differentiator
  • How leading brands are leveraging data-driven insights to deliver personalized customer experiences
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