For companies today, standing still in the midst of pervasive transformation presents real danger. It’s become more and more important to leverage technology to compete more effectively. Advanced digital technologies deliver cost-efficiencies and productivity benefits and the solutions in the cloud are the ones that are accelerating technology adoption and reducing technology obsolescence risks. It’s the cloud communications providers who excel in service functionality, quality, reliability, total cost and market reach that are the ones helping companies to meet their key performance indicators (KPIs) and ensuring greater business outcomes.