The most recent enterprise research from Aspire shows that businesses have reacted to 18 months of unprecedented market disruption by sharpening their focus on customer retention. In this point-of-view document, Aspire examine how an increasing focus on customer retention through improved digital interaction has led enterprises to reassess their customer communications management (CCM) strategy. After reviewing the challenges facing businesses who choose to manage communications using an in-house model, we will then look at the ways a hosted managed services (HMS) model addresses these issues and offers enterprises a faster route to modern digital communications. Read the report to learn more.