After consuming the core content, they audience should feel reasured in both Adobe’s vision and ability to execute its vision to help IT orgs support business objectives, primarily in improving customer experience. They should feel confident, encouraged, and excited about how Adobe can help them.

Optimizing the enterprise is a challenge facing CIOs today. Decades have been spent managing remote data centers to provide the technological infrastructure needed to support the needs of the enterprise. Today’s CIO has the mandate and opportunity to be the architect of customer experience by implementing horizontal capabilities that empowers the C-suite agenda and grow business. A focal point for this innovation is customer experience management that requires every business to reimagine how experience is central to its success. At no other time is the CIO more critical in enabling an enterprise’s business strategy and effectively delivering business value.