Inside the Briefcase

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

During our recent webinar on scaling self-service analytics, AtScale...

How Analytics Governance Empowers Self-Service BI

How Analytics Governance Empowers Self-Service BI

The benefit of implementing analytics policies at the semantic...

How To Create A Powerful SMS Marketing Strategy

How To Create A Powerful SMS Marketing Strategy

Many small businesses are looking for more ways to...

Emerging Frameworks & Technologies that Combat the Rising Threat of Cyber Attacks

Emerging Frameworks & Technologies that Combat the Rising Threat of Cyber Attacks

The creation of the first computer virus in 1971...

Great IT Tips for Your Automotive Business

January 28, 2021 No Comments

Featured article by Bianca Benedi 

Technology is advancing at a great rate in today’s world, Allowing people to use creative solutions to problems that require them and making life easier. Computers allow us to organize our businesses more efficiently, gone are the days of huge file cabinets and rooms dedicated to storing old paper. We can organize and store all the information we need on computers and hard drives infinitely more efficient than paper and cabinets.

Great IT in an automotive business can not only make life more easier for employees and yourself, but also translate into more sales as a result of increased efficiency. Having a technological presence in the world is the best way to reach out to more people and equal a larger zone of control you would have then not having a website for example.

These are some IT tips for creating a great database and website for your company to operate with. Remember that your company is only as successful as you want it to be and by putting in the work and research, you are sure to have a profitable automotive business. And this could be anything from a website that buys or sells cars online.

Building an IT Foundation for Your Business

If your automotive business is going to have an online website, you need to make sure the site is secure and not liable to being attacked or hacked. If any component of your company requires a login password, make sure they are secure so you can prevent people from accessing something they shouldn’t. 

You do not want your software to crash and burn from any hostile attacks. If your vehicle however is totaled or damaged remember there are sites online that will buy it from you.

Security is very important, and a lack of security will not only put you at risk but may make your business seem unprofessional. Enforcing security practices and backing up data could turn a serious problematic situation into a trivial one.

In some cases, a business is only as good as its website. You do not want people to find your site and get frustrated when trying to use it. A frustrated potential customer could think twice about your business if they saw a competitor with a sleeker site.

The best way to make sure people enjoy using your site is to figure out yourself what’s wrong and what is right in designing a website. Visit other automotive sites and figure out what you like about theirs. You could really like the way they filter searches or how simple it is to find what you’re looking forward to. There are people online who get paid to visit and grade website user experiences so maybe try one of them or a friend to give you a second opinion.

You are also going to want to look at how to increase employee efficiency in your company. Giving your employees the hardware and software that makes their jobs easier will make your life easier when either training a new employee or allow multiple jobs to be done by fewer people.

Something as simple as software that makes clocking in for work simpler can increase productivity in the workplace. Look into implementing software that makes managing inventory easier or for dealing with your supply chain to help your employees make the critical decisions that keep your business running.

Reaching Customers Online

The creation of the internet has opened millions of opportunities for you to advertise your business and now you just need to cease them all. 4.66 billion people use the internet daily and you could potentially reach all of them with your automotive business through the company’s online presence.

Social media is a great place to start putting your business out there online. Almost everyone has either a Facebook, Instagram, twitter, or some combination of these social media applications that you can now have a presence on. Create a profile for your business and let it have the presence and personality you want it to have. 

Creating social media pages for your business can mostly be free, but you want to also create advertisement campaigns for your business. Paid advertising can target locations and even demographics for you to advertise to. Efficient advertisement spending online can mean less money and time spent to acquire customers which is great for any business.

A great way to get customers interested in your automotive business is to create a blog touching on areas your business is in. Say if your business is all about selling car mods, then you can write blog articles about the best mods you can buy today or maybe about the fine details of installing mods, answering questions a consumer you are targeting might add. 

Incorporating technology into your business is a crucial step in today’s world. Ensuring you have a quality and secure computer system with the means to provide a website that is not just simple to use, but pleasant to use, could mean the difference between success and failure in a highly competitive world. Make sure your technological infrastructure receives the attention it deserves so that you can have a successful automotive business.

APPLICATION INTEGRATION, DATA and ANALYTICS , SOCIAL BUSINESS

Sorry, the comment form is closed at this time.

ADVERTISEMENT

Gartner