11 questions you should ask when evaluating a DX platform

Our lives are increasingly intertwined with digital. From how we shop to how we date, how we bank to how we access healthcare, how we consume media to how we learn new skills. Yet most organizations fail to deliver a consistently beneficial digital experience.

That’s where a digital experience platform comes into play. The right platform combined with the right strategy will allow you to confidently manage and improve your digital experience. It should:

• help you reduce operating costs
• optimize experiences and boost conversions
• and ultimately increase customer happiness and loyalty


This evaluation guide gives the exact questions you should ask to guarantee you’re making the best purchasing decision.