IBM z Systems Integration Guide for the Mobile and API Economy

Today, organizations engage with customers, business partners, and employees who increasingly use mobile technology as their primary general-purpose computing platform. They have an opportunity to fully embrace this new mobile technology for many types of transactions, including everything from exchanging information to exchanging goods and services, from employee self-service to customer service. This mobile engagement allows organizations to build new insight into the behavior of their customers to better anticipate customer needs and gain a competitive advantage by offering new services.
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