The cloud is here to stay. Cloud technology helps companies to benefit from higher revenues and reduce costs caused by poor IT management. With cloud-based models in all areas of the contact center, it is also possible to increase innovation and drive greater efficiency through more effective use of storage, among others. Benefits include low start up and integration costs and no capital investment, and companies adopting this technology also do not have to worry about the expensive costs of upgrading either software or hardware. Virtual models also allow companies to save costs by having CSRs located anywhere in the world, allowing them to benefit from cheap labor opportunities. As the cloud continues to develop and becomes more refined by the day, more and more contact centers are moving to cloud technology, and this trend is set to continue.