Programmatic & The B2B Marketer: 2016 Benchmarks, Budgets and Trends

Dun & Bradstreet surveyed over 100 B2B marketers, gathering their opinions and plans for programmatic in 2016 and beyond. See the results by downloading our research study.
What we uncovered was how B2B marketers will be investing in programmatic, what makes programmatic appealing, and B2B marketers’ biggest advertising goals.
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