SHOPPER BASKET ANALYTICS: 11 REAL WORLD EXAMPLES

Basket analytics is a buzz term often heard when the topic of retail insights comes up…but what does it really mean? And how can you truly use it to drive your consumer goods or retail business? ??This piece provides an easy-to-follow approach to maximizing the consumer shopping basket with 11 real world examples that span product profitability, a promotions deep dive, loss prevention, assortment, planograms and more.
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