The Importance of Address Validation for B2C and B2B CompaniesMarch 12, 2021 No Comments
Featured article by Post Grid
B2C and B2B online marketing is a process of multiple small, but equally crucial, steps. Companies have to design personalized mail, deliver it to potential clients, and monitor the results, among many others. A lot of resources go into engaging customers and cementing their long-term loyalty.
Address verification is an essential element of eCommerce marketing for B2C and B2B companies everywhere. It enables them to identify relevant customer data, enhance communication efficiency, and improve sales cycles.
By validating mailing addresses using technology and Application Programming Interface (API), companies ensure that they deliver secure, automated services efficiently and at a low cost.
We’ll explain in detail the importance of address validation API below. But first, let’s talk about why B2B and B2C companies need this service in their eCommerce marketing strategies.
What is Online Marketing?
Online marketing is a mix of advertising and promotional strategies that marketers use to direct traffic towards a particular online shop or service. It helps improve the company-customer relationship, enhance leads, and increase sales.
Most companies spread a series of digital ads on online marketing channels, websites, and social media as part of their online marketing strategies.
B2C Online Marketing
B2C stands for business-to-customer, and it is a traditional form of marketing that sees direct communication between companies and their clients.
Most of the businesses engaging in B2C online marketing have stores on the internet, where they sell their products directly to online buyers.
B2B Online Marketing
B2B stands for business-to-business, and it is the collaboration between two companies. In this case, a manufacturer signs commercial contracts with retailers who sell its products. To attract these retailers, the manufacturer promotes its products and services online.
B2C and B2B are very similar in the way they use various online channels to sell their products and services. However, their marketing strategies differ and require customization for every customer/retailer individually.
Address Verification API
Nowadays, online marketing requires flawless customization, which is nearly impossible without having precise customer data. Both B2C and B2B companies require a reliable tool to ensure that the information they use is authentic and that their messages reach the ideal customer segment. Here is where address validation software becomes crucial.
Address verification through Application Programming Interface (API) verifies a customer’s contact information and provides alternatives if it identifies errors in it. This software can help companies diminish operating costs and improve customer service.
Other benefits of using address verification through API for B2C and B2B companies include:
- Precise customer ID verification before sending them mail
- More information about the customers, which increases their systems’ security
- Smooth, automatic customer onboarding
- Customer data enrichment, which leads to better customization
- Accurate marketing campaigns and honest communication
- A guarantee that invoices, marketing direct mail, and other notices reach the destination
- A boost in customer satisfaction
Without address verification, the quality of customer data in a company’s database will diminish considerably. Subsequently, the quality of services, marketing communication, and sales will also have to suffer.
If you wish to improve marketing efficiency and customer satisfaction, you should include address verification API in your system.