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The IoT Imperative for Consumer Industries

January 10, 2018 No Comments

Consumer industries are facing once in a lifetime changes in the way they engage and interact with their customers and consumers.

Whether consumer products, retail, or wholesale, there are two broadly unifying trends. First, consumers have both heightened influence and increased expectations. Second, several largely untapped digital technologies have the potential to enable new capabilities to better satisfy customer needs. For the key consumer industries of agribusiness, consumer products, life sciences, retail, and wholesale, the Internet of Things (IoT) will enable many new opportunities. These industries have a shared goal and challenge: to be able to create and offer engaging end-consumer and/or customer experiences at scale.

This IDC white paper examines current and future potential for IoT in the consumer industry. In addition, this white paper examines a set of IoT scenarios that are either available today or possible in the future.

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