THE SELLIGENT BACK TO SCHOOL MARKETING PLAYBOOK

Ace your 2019 BTS campaigns with this one-stop guide plus insider cheat sheet
Marketers, DON’T FLUNK this test

Summer fun can seem endless. But soon enough, fall rolls around and students need to gear up for back-to-school (BTS) season and prepare to rock those grades. It’s also a testing time for marketers, especially keeping in mind that BTS is the biggest shopping event of the year, second only to the holiday season.
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