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What is Fitness Tech and How does it help?

October 1, 2020 No Comments

Featured article by Helen Bell, Independent Technology Author

A part of every corner of our lives, technology has taken the world of physical fitness by storm. Touching nearly every aspect of the sector, millions of individuals throughout the world have benefited from the industry.

So, what exactly is fitness tech and how exactly is it helping people during the pandemic?

What is fitness tech?

Whether you’re looking to track your losses and gains on an app or monitor your pulse during a  run – fitness tech is there to help. Regularly paired with apps, smartphones, and wearable technology, the industry is expanding every day.

These options help gamify exercise and make it more enjoyable, allow you to chart your progress, or make exercise easier at home with dedicated machines. With the industry as a whole worth over $50bn USD in 2019 alone, it’s not only here to stay but growing exponentially.

What are some leading examples?

While any tech-adjacent industry will expand and grow, as of the start of this decade, some key categories include-

Wearable Tech: As seen through the popularity of platforms such as Fitbit, wearables make it easier to track your health ‘as you go’ and break down the data at the end of the day. This can help stay on top of personal goals during lockdown and set reminders to hit targets and goals. The use of Bluetooth technologies allows for easy access to smart and mobile devices, allowing obsolescence to be avoided and helping users stay fit long after the quarantine ends.

Personal Health Apps: Often freely available, there are hundreds of health apps in the Android and Apples stores helping individuals in a range of ways. These can take on the role of personal trainers, allow you to plot and track an exercise routine, or let you track your calorie intake and map it against exercise.

Home Gym Equipment: For those looking to sustainably get their steps in, dedicated home exercise equipment can help ensure that people get their pulse up when it matters. This has been spearheaded by Peloton, who have marketed a range of physical bikes that allow you to enjoy guided exercise sessions and attend virtual classes together.

How do you ‘get in’?

With so many options available, companies are securing the most enviable customer possible – those that are willing to pay regularly for the use of a service and who make a product part of their daily routine. And with such an interest, there has arguably never been a better time to look into the sector and see where you can add value or realise your dream.

If you want to learn more, it’s essential to take a ‘deep dive’ and take the time to study the latest fitness industry trends to help keep a handle on the marketplace and what people are looking for. And, once you’ve come up with an idea or a plan, contacting a development company can help realize your vision and provide guidance about bringing you to market – letting you provide help when it’s sought after most and secure an income that can help your product move from strength to strength. 

About the Author

Helen is a tech writer based in Los Angeles. When not writing about the latest tech you can find her volunteering at her local dog shelter.

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