White Label SMS Service: The Wonders It Can Do To Your Business

Featured article by John Guevara, Outreach Specialist and Content Editor at LD SEO Sydney

Though it is somewhat new to the marketplace, text message marketing is being utilized by some extremely successful agencies. White label SMS services are one of the best tools for companies to use to increase their customer contact results and deepen in their bottom line.

White label text message marketing is a truly foundational piece of marketing that may be extremely vital to your agency. Having the option to contact your clients in a variety of ways can be the most beneficial way to increase customer engagement.

Why Add White Label SMS Service?

High Ownership Rate

There is a myriad of reasons to add this sort of service to your agency’s communication abilities. One of the biggest reasons is the saturation of smartphone devices in the hands of your clients. 92% of the US own these devices and can receive SMS texting.

Not only that but much of the younger client base prefers to communicate this way rather than through email or direct calling. Knowing how your customer base likes to be contacted is key to getting them to engage with your services.

Another huge benefit of SMS texting is the open rate of such messages. Nearly 90% of these sorts of messages are actually opened and subsequently read. Also, they are engaged within a very short time after being sent.

Right for Small or Large Agencies

Texting ability is great for very small agencies or very large agencies. The ability to give clients extremely personalized SMS marketing attached to the agency’s personal brand can deeply affect client interaction.

Many companies also offer pay-per-sale structure that only makes the agency pay for the text that brings in sales. White label SMS services also allow each agency to look over their data, track how much is going towards a particular SMS campaign, and figure out their actual return on investment.

Intuitive and Versatile

Integrating white label SMS is very intuitive as well. Most services will allow you to take your existing clients information from your customer management tools and integrate them with the service.

You can also use different sorts of SMS messaging such as blast, keyword campaigns that will fire response, surveys, notifications for customer payment reminders, and a host of other types of client contact.

Mobile apps and web applications are also available for integration and will allow agencies to integrate no matter what platform their customers are on.

SMS services can provide total control to the agencies from beginning to end of the process. From Back-end systems that provide control of data and functionality of the SMS systems all the way to the end user experience.

Not only will these higher contact rate white label SMS services be able to affect your bottom line, but will also allow each agency to personalize itself and its brand to provide for further client top-of-mind engagement.

The ability to reach your clients exactly where they are most often can be vital to the success of your agency.

 About the Author

John Guevara is an Outreach Specialist and Content Editor at LD SEO Sydney. He is the adventurous type and is never afraid to take on new challenges. He likes tech-related stuff but is also crazy about cars and motorcycles. He has been in the Business Process Outsourcing Industry since 2008 having served as a Customer Service Representative, Quality Assurance Manager, Project Manager, and Operations Manager.