Why IT Should Care About Data and Content Equally (IDC Report)


Every experience combines data and content in some way–they’re symbiotic. And as the bar for great customer experience is continually rising, organizations need an enterprise platform that can help them manage content as effectively and efficiently as they’ve managed data..

We see IT taking on an increasingly strategic role as organizations evolve their technology stacks to support the end-to-end customer lifecycle and move to the true omnichannel experience delivery that’s required for business success today. Security, regulatory compliance, AI, and content delivery are all areas in which they can help.

Questions addressed include:

• How is IT’s role evolving vis a vis the customer experience technology stack?

• Are content and data equal components of a digital experience platform? What’s the relationship between content and data?

• How should IT be thinking about content?

• What shared goals do marketing and IT have around content and its place in the customer experience? How should IT be approaching the technology infrastructure in terms of supporting content?

• What benefits would you realize if you could scale the delivery of content?
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