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4apps group integrates Yellowfin Business Intelligence with Oracle e-Business Suite

August 27, 2013 No Comments

SOURCE: Yellowfin

By integrating the two products, the Dutch based consultancy has created a hybrid product, dubbed ‘Yelloobee’, which will deliver 4apps’ clientele market-leading self-service operational reporting for the Oracle EBS.

“Yelloobee is the new standard in Oracle e-Business Suite reporting,” said 4apps group Sales Director, Marc Plug.  “Yelloobee is simple, accurate and reliable, offering 4apps’ current and future clients immediate answers to all their critical operational questions.  Through years of experience, we know what Oracle e-Business Suite users have been crying out for – fast access to intuitive up-to-date information about the daily operations of their business.  And that’s exactly what Yelloobee delivers.”

When developing Yelloobee, 4apps group Development Director, Laurens Voogt, said that the company searched for a BI vendor capable of satisfying two key goals.

“During our extensive evaluation of potential BI technologies, we found that, when it came to traditional BI tools, users required an almost scientific knowledge of data modeling,” said Voogt.  “We were looking for a BI tool with proven world-class functionality, which would offer end-users the ease-of-use and flexibility needed to independently create and share information without any limitations.

“From a business perspective, we were looking for a committed technology partner. A partner both capable and willing to assist our customers, and who understood the commitment required to develop and take a product like Yelloobee to market.  We found all these attributes in Yellowfin.”

Plug said that having experienced several traditional BI tools, 4apps group realized they needed to find an alternative solution that made BI easy to access, understand and act on.

“We selected Yellowfin because its interface is intuitive for end-users and provides customers the ability to easily share data from their Oracle e-Business Suite. In other words, it’s a solution designed for the many, not the few.”

As an organization whose motto is “seeing is believing”, Plug said that it was important that 4apps group found a BI solution capable of showing potential Yelloobee customers just how straightforward and easy-to-use reporting can be.

“With Yellowfin, users can, after a short amount of training, independently access, create and act on timely and accurate reports in order to make the best operational decisions possible. Thanks to Yellowfin, Yelloobee is making BI easy by keeping it simple.”

Yellowfin Strategic Alliances Manager for EMEA, Daniel Shaw-Dennis, said the newly formed deal would reaffirm Yellowfin’s growing reputation as a first-choice BI solution and OEM partner across Europe.

“OEM partnerships have always formed a large and integral part of Yellowfin’s global business – so we know what it takes to get them right,” said Shaw-Dennis.  “As one of the largest Oracle e-Business Suite providers in the Netherlands, 4apps group has a wealth of experience with a strong commitment to delivering first-rate business services, solutions and consulting via long-term mutually beneficial relationships.  We know that Yellowfin’s brand is in very safe hands.”

Under the agreement, 4apps group will offer associated Yellowfin training and implementation services to clients throughout the Netherlands.


About 4apps group

4apps group, founded in 2001, is a leading Oracle e-Business Suite service provider in the Netherlands. 4apps group is the specialist for challenges related to implementation, optimization and managing the Oracle e-Business Suite and supports customers in the various phases of the Oracle e-Business Suite lifecycle. For more information, visit or

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit



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