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Delphinea, Yellowfin win Business Intelligence deal with Honda France

September 25, 2013 No Comments

SOURCE: Yellowfin

The deal has seen Yellowfin rolled out to the sales team within Honda Motor Europe Ltd’s French Power Equipment division, providing access to sales and customer data via one single trustworthy Web-based source.

IT Manager at Honda France, Regis Loumont, explained that the company wanted to replace its existing BI tool with an easy-to-use and manage reporting and analytics solution – to boost the performance of its sales force and increase the efficiency of its IT department – and that Yellowfin was able to achieve that ambition.

“Yellowfin provides Honda France with an intuitive and hassle-free Web-based BI solution, enabling end-users, administrators and IT personnel to quickly create and access up-to-date visual analytics, eliminating non-productive activities and producing a distinct competitive advantage,” said Loumont. “Yellowfin is an agile and responsive reporting solution. Yellowfin easily integrates with Honda’s CRM systems, allowing our sales team to independently access the right information at the right moment – whether they’re at their desk or on-the-move – to boost sales and improve customer relationships.”

Loumont said that enabling sales personnel to access – and Honda’s IT department to efficiently deploy, maintain and manage – BI content via a range of devices was an important factor in their purchase decision.

“Honda France’s IT department found it was easily able to boost its mobile data proficiency with Yellowfin’s ‘author once, consume anywhere’ approach to Mobile BI,” said Loumont.  “The ability to deploy reports to the iPad and other mobile devices, without the need to redevelop or rework reports in any way, has enabled both Honda France’s IT department and sales force to complete their respective roles more effectively and efficiently, saving time and winning more business.”

Loumont added that the responsiveness of Yellowfin’s sales team and the technology itself, combined with localized consultation offered by Yellowfin partners Delphinea Conseils, delivered a great outcome.

“The intuitive nature of the product, and the professionalism of Yellowfin’s sales and consulting services teams, has resulted in a highly successful implementation – Honda France is a very happy customer,” said Loumont.

“I highly recommend Yellowfin to any company looking for a simple but complete BI solution at an affordable price.  Yellowfin’s financial and technological scalability will allow us to easily extend the solution into other business areas in the future.”

Yellowfin’s Strategic Alliances Manager for EMEA, Daniel Shaw-Dennis, said that signing Honda France was an indication of Yellowfin’s growing presence in, and ability to service, the European market.

“Over the last 24 months, Yellowfin has increased its reach throughout Europe, forming reseller partnerships with an extensive range of leading organizations, whilst signing many flagship clients, including England’s National Health Service (NHS) and Honda France.

“We’re looking forward to helping Honda consolidate its position as one of the world’s leading motorcycle and auto manufacturers.”

About Honda Motor Europe Ltd (France)

Honda France is the French arm of global technology company Honda Motor Co., Ltd. Honda is the world’s largest motorcycle manufacturer and one of the leading automakers and producers of power equipment worldwide.

Honda France’s Power Equipment division develops, manufactures and markets Honda’s range of ‘Power Products’, including Lawnmowers, Generators, Outboard and General Purpose engines.

Delphinea Conseils

Delphinea was founded in 2006 and is based in Paris, France.  Delphinea provides a mix of consulting services, training courses and range of integrated enterprise IT solutions, catering to a diverse customer base.  Delphinea’s founding partners share over 30 years experience in the BI industry.

About Yellowfin

Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit





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