Inside the Briefcase

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Empathica’s GoRecommend Advocacy Engine Rolls Out Twitter And Email Integration

January 24, 2011 No Comments

SOURCE: Empathica

Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, announced recently that its GoRecommend solution has expanded their coverage of social media platforms, now offering satisfied customers the opportunity to become brand advocates via Twitter and email in addition to Facebook.

GoRecommend, which launched in June 2009, allows consumers to promote positive retail experiences using a simple, automated referral process that is easy for a retailer to implement. After customers complete a retail experience survey, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation. GoRecommend now has the ability to give satisfied customers the opportunity to make a referral and become a brand advocate via Twitter and email as well as Facebook which greatly extends the reach of the solution.

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News, SOCIAL BUSINESS

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