Forrester’s 2019 Predictions: The year transformation goes pragmaticAugust 13, 2018 No Comments
2019 represents a year when strategic ambitions will translate to pragmatic, surgical efforts with the aim of putting points on the board.
Stakes remain high, and the fate of many companies is in the balance as empowered customers vote with affinity and spend. A year of pragmatism is good for traction — if it yields purpose-driven, decisive, and more far-reaching strategies in 2020.
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