How Technology Can Enhance Your Customer Service

Featured article by Damian Troy, Independent Technology Author

These days technology is finding its way into every aspect of everyday life. From fibre broadband to superfast servers, we rely on technology within business to enhance the efficiency of every aspect, customer service being no exception. Within this piece, we will be looking at how you can utilise technology to enhance customer services within your business.

Customer Comes First

In order to have a successful customer service system, it needs to be quick and effective. A large percentage of people have said that they would rather speak to a person than being put through to a voice message. This therefore means that all form of communications need to be seamless, and human-like at the very least. Technology has enhanced this by allowing the customers to benefit from 24/7 customer service, with access to chat bots providing immediate responses to their questions. On the end of these chat bots, is some sort of human which customers are able to relate to. In addition to this, advancements in telephone systems have allowed companies to have a separate area of the business that purely handles customer service complaints. The ability to have multiple phones all attached to the same network makes it simple to put the customer through to the specific representative to deal with the issue that they are facing, promptly.

Online Customer Service

Although direct communication is important, the busy lifestyle of the 21^st century means that sometimes customers will not have time in the busy schedules to call within opening hours. Therefore it is within your best interest to utilise emails and 24 hour customer service to get the most out of your customer service system. The world of online customer service is growing stronger with development in servers and online domains, as businesses begin to make the switch over to digital. Stronger servers, stable websites and 24 hour customer service are all vital to making the most out of the technology available to you.

Insight Driven Marketing

Some of the bigger businesses out there log the complaints of their customers and use that to push advertisements which more closely relate to their target audiences. This is enhanced by technology as advertising now stretches across digital marketing as well as other areas of the digital landscape such as social media. With marketing being insight driven, it ensures that the business learns as it grows, and this has a significant effect on the amount of return business a company receives. If a business can correlate its customer complaints into a change in its business, which can then be relayed through marketing, consumers are able to build up a new level of trust with the brand, knowing that they will always come first.

Apps

Finally another way that technology can enhance customer service is through the implementation of a mobile app. This would benefit the customer service of a business because it can act as both another point of contact between the customer and business, or as a loyalty card and reward system. This therefore allows customers to have constant customer service through forums or a live chat system. Additionally this app could house a catalogue of all products the business sells as well as store locators with contact numbers for the ultimate customer service experience.

With outstanding technological advancements being made every single day, integration into every aspect of your business is limitless. The implementation of these systems can be difficult, but with courses available to you, it is now easier than ever to successfully integrate an outstanding customer service system into your pre-existing business, for ultimate customer satisfaction.