Inside the Briefcase

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

with Kendra Morton, Flexera
In this interview, Kendra Morton,...

Why DEM Matters More Than Ever in Financial Services

Why DEM Matters More Than Ever in Financial Services

Remember waiting in line at the bank? Banking customers...

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Large European Retailer Uses IBM Big Data Analytics Cloud Suite

July 8, 2013 No Comments

IBM announced that wehkamp.nl, one of the Netherlands’ largest online retailers, is using IBM cloud-based big data analytics offerings.

IBM recently announced that wehkamp.nl, one of the Netherlands’ largest online retailers, will use IBM cloud-based merchandising analytics to manage markdown pricing to better meet customer demand and improve profitability. With the addition of this solution, wehkamp.nl takes advantage of IBM’s cloud suite of marketing and merchandising solutions, resulting in a more personalized shopping experience, improved overall service levels and margin and revenue growth, Big Blue officials said. Headquartered in Zwolle, Netherlands, wehkamp.nl caters to a digital customer base, with 51 percent of new customers ages 35 or younger. With more than 122 million visitors to their site in 2012 and more than 15.6 million products sold, wehkamp.nl relies on big data and analytics to provide their customers with a personalized and tailored online shopping experience.

An existing IBM Digital Analytics, Cross Channel Marketing and Customer Experience Management customer, wehkamp.nl will now add capabilities from IBM’s Price, Promotion and Product Mix solutions that will help wehkamp.nl to maximize profitability and improve inventory productivity for items that have entered the clearance process.

Read Full Story

DATA and ANALYTICS 

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner