Inside the Briefcase

Augmented Reality Analytics: Transforming Data Visualization

Augmented Reality Analytics: Transforming Data Visualization

Tweet Augmented reality is transforming how data is visualized...

ITBriefcase.net Membership!

ITBriefcase.net Membership!

Tweet Register as an ITBriefcase.net member to unlock exclusive...

Women in Tech Boston

Women in Tech Boston

Hear from an industry analyst and a Fortinet customer...

IT Briefcase Interview: Simplicity, Security, and Scale – The Future for MSPs

IT Briefcase Interview: Simplicity, Security, and Scale – The Future for MSPs

In this interview, JumpCloud’s Antoine Jebara, co-founder and GM...

Tips And Tricks On Getting The Most Out of VPN Services

Tips And Tricks On Getting The Most Out of VPN Services

In the wake of restrictions in access to certain...

Maximizing the Customer Experience by Generating and Managing Simultaneous Customer Engagement

October 2, 2012 No Comments

SOURCE:  QSRweb.com

Omnichannel retailing is a term increasingly used to describe the maximization of the customer experience through the variety of communications technologies currently available. International Data Corporation (IDC) defines an omnichannel retailing strategy as “enabling an organizational and technology framework for putting the customer at the center of a retail business strategy”.

However, the growth of online/mobile information and commerce has many retail, auto, and food brands finding challenges in maintaining a physical presence. This paper from Wireless Ronin provides evidence that the in-store experience is still an integral part of the buying process and is one of the most important elements in what we call a Simultaneous Customer Engagement strategy.

Download White Paper Now

Leave a Reply

(required)

(required)


ADVERTISEMENT

EASEUS

Gartner

WomeninTech