Microsoft Dynamics CRM Pushes Social Productivity

SOURCE: InformationWeek

Microsoft’s latest Dynamics CRM update focuses on the online version of the customer relationship management software, social software features, and integration with Office 365.

The Dynamics CRM 2011 November service update, released Tuesday, adds activity feeds and configurable notifications; microblogging so users can post status updates and carry on conversations; automated activity updates for events like the closing of a deal; and mobile activity feeds to Windows 7 phones. Seth Patton, senior director of marketing for Dynamics CRM, said Microsoft will press the advantage it gets from controlling many of the other productivity tools workers use–for example, by letting users monitor activity feeds from within Outlook.

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