Inside the Briefcase
Reflections on CRM in 2011
January 2, 2012 No CommentsSOURCE: Customer THINK
It’s been an interesting year on the CRM vendor front. Salesforce.com alone ensured it would never be a dull 2011. It felt like hardly a week went by without them buying another company. Acquisitions included Heroku, Dimdim, Assistly, Model Metrics, Radian6, and Rypple. They clearly have a bold vision of the future and it’s going to be interesting in 2012 to see if they can harness these acquisitions and break out from their traditional CRM roots.
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