Inside the Briefcase

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

with Kendra Morton, Flexera
In this interview, Kendra Morton,...

Why DEM Matters More Than Ever in Financial Services

Why DEM Matters More Than Ever in Financial Services

Remember waiting in line at the bank? Banking customers...

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Salesforce.com Gears Up for a Social, Transparent World

May 3, 2011 No Comments

Companies can use social media to put out fires, but they can also be proactive by making social part of the customer service process, noted Fergus Griffin, vice president of product marketing at Salesforce.com. Social CRM can improve customer service by turning problems and issues into success stories, and allow customer service to become more integrated with the sales and marketing process.

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SOCIAL BUSINESS

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