Salesforce Wraps Up Radian Deal

Salesforce.com Inc. (CRM – Analyst Report) announced that it completed the acquisition of social media monitoring tool provider Radian6, for roughly $340.0 million. The total purchase consideration includes $246.0 million in cash, $50.0 million in stock, as well as an additional $10 million in stock and $4 million in cash, which will be issued to the founders of Radian6, subject to vesting conditions over two years.

The enterprise social software market is expected to grow at a 5-year CAGR of more than 50%. Social media is now a global phenomenon, making its mark in every sphere and segment through brands such as Facebook (with over 500 million users), Twitter (more than 175 million users) and LinkedIn (over 100 million users). Consequently, the market for information, knowledge and networking management tools for social media is booming.

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