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The Non-Existent Line Between SEO and Public Relations for Businesses

June 20, 2016 No Comments

Featured article by Paul Peterson, Marketing Expert and Technology Blogger

Search Engine Optimization (SEO) is the reason why your company is going to grow on the internet, or not. Google runs the worldwide web and if this search engine is not impressed by your website then you can be sure that you are not going to be ranking so well on it. This is why there are so many business enterprises popping up all over to deal with SEO work. They are responsible for a whole lot of things in a bid of ensuring that a site either gets promoted to rise up the ranks or it is able to remain relevant on the search engines- not only Google but all-important search engines like Bing and Yahoo.

SEO and public relations

Nowadays every company seems to have a job position that is called ‘social media officer’. This is one of the many posts that have come up as a result of SEO. Search Engine Optimization as you probably know by now is not a singular strategy. In order to improve the performance of your site on the search engines then you have to employ a whole lot of techniques. A majority of these techniques are basically public relations activities. There is actually little to no difference between public relations and SEO.

It is worth noting that SEO is basically a public relations deal. People have to know what your business is up to. In the case of websites, SEO not only lets people know what you are doing but also the search engines. It is therefore important to get in touch with a reliable public relations company like Mosaico and any other that is great at this kind of work. Mosaico comes highly recommended by a many business owners thanks to their keenness on quality. This company does not compromise on the quality of the services that they have to offer. They are results-oriented and they are reputed for helping their clients get to the top very fast.

As abovementioned there are many strategies that are being employed nowadays to improve the SEO performance of a website. Some of these strategies include:

1. Content marketing

People want content. They want to read blog posts while stuck in traffic on their way home. They want to get material that will educate them on this or the other topic. They want videos that will entertain them. They want press releases that are going to inform them on a move that your brand is planning to make. This is why content marketing is such a big thing.

2. Social media marketing

This does not need any kind of explanation. If people are able to find you on Facebook, Twitter, Instagram, Google Plus and other important social media platforms then you are going to perform really well on the SEO front.

3. Link building

You have to build links to other sites that are similar to yours. Google tends to group sites together and if your site is linked to a high performance site, then it is going to see a great improvement in SEO as well.

These are just some of the many strategies that can be employed for SEO work. There are many, many more. It takes an experienced SEO professional to determine the ones that will work best for your brand.

Author bio

Paul Peterson is a marketing expert with years of experience in the field. He is also a blogger on SEO and PR issues; an avid fan of Mosaico. To him this is the finest PR Company that has ever walked this earth. Visit this website for more details.

 

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