The Cost of a Bad App – and how to deliver a good one, fast

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The convenience and control of smartphones and tablets have changed what we expect from a mobile experience. Forrester calls this the “Mobile Mind Shift,” and it is more important than ever for enterprises to deliver a rich experience. Successful applications build relationships with customers, while unsuccessful applications waste resources and turn customers away. It has never been more critical for companies to get it right the first time. Join us and find out what Forrester found out when they surveyed global consumers and business leaders:

• *The most useful features found in mobile apps
• *What users do to resolve performance issues
• *How users handle a bad app experience and how they respond to a good one

The first part of the webcast briefing will focus on the global survey findings and their business implications – quantifying the cost of a bad app. The second part will cover strategies and solution options for consistently delivering good apps fast. After the webcast, you may view the report done by Forrester. Hear from Ian Robinson, Program Director, MobileFirst Platform & Analytics, IBM Julie Ask, Vice President, Principal Analyst serving eBusiness & Channel Strategy, Forrester Steve Atkinson, Managing Director, Channels Technology, Bank of Montreal Remember, a good app can increase traffic, sales, productivity and brand satisfaction. And a bad app will do the opposite. Understand what’s at risk if you don’t deliver the right app at the right time.

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