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WhereScape Announces General Availability of its Data-Driven Data Warehouse Planning Solution

February 24, 2013 No Comments

SOURCE: WhereScape

Las Vegas, NV – February 19, 2013 –WhereScape, a provider of agile development software for modeling, building, extending and automating data warehouse development, today announced that WhereScape 3D, the company’s data driven design solution for planning and reality-testing data warehousing and business intelligence (BI) projects, has completed an extended beta period and is now commercially available.  Using WhereScape 3D, organizations are able to de-risk projects by testing their assumptions with real data up front, in hours or days rather than weeks or months.

“WhereScape 3D provides a compelling solution for quickly and realistically modeling, scoping and sizing data warehouse projects prior to the design and development of ETL processes,” said Shawn Rogers, EMA Vice President of Research, Business Intelligence and Data Warehousing.  “WhereScape is enabling organizations to break free of the lengthy development timeframes that plague many data warehouse implementations with its agile, iterative methodology.”

Risk-Assessed Agile Development

WhereScape 3D provides a pre-ETL solution enabling risk-assessed agile development.  WhereScape 3D steps data warehouse project teams through the process of source and target exploration and modeling, user functionality verification, scoping, sizing and costing activities, producing both complete project design documentation and an implementation-ready design that can be exported as metadata to be utilized by WhereScape RED, WhereScape’s data warehouse development platform.

WhereScape 3D provides end-to-end technical assessment tools to ensure that the flow of data from source to target in your warehousing environment is feasible, meets performance and capacity guidelines or constraints, and delivers the business value user communities expect.  Based on the power of the WhereScape Data Driven Design™ methodology, WhereScape 3D formalizes and accelerates investigation and risk assessment activities, enabling designers to begin where they actually are in the project lifecycle, including:

  • * A detailed, systematic profiling of existing source systems in order to understand what dimensional or normal-form warehouses can be built from the available source data.
  • * Analyzing new or updated source systems against an in-place data warehouse to determine what impact those sources systems will have on the existing BI infrastructure.
  • * Proofing a custom schema design, or a purchased or licensed data model against available source system data.
  • * Working backwards from prototyped or implemented reports, dashboards or analytical applications and their data requirements into data warehouse design and source system data availability.

“We received literally thousands of WhereScape 3D downloads resulting in hundreds of new feature enhancement suggestions through our extended year-long beta period,” said Michael Whitehead, WhereScape co-founder and CEO.  “Many of these features were included in the general release of WhereScape 3D, notably in the area of creating physical models, populating with real data and data vault support.  We are also pleased to announce five Fortune 500 customers have purchased WhereScape 3D,” Whitehead said.

Pricing for WhereScape 3D is $20,000 per seat.

About WhereScape

WhereScape designs, develops, sells and supports WhereScape 3D, the industry’s first data warehouse planning tool; and WhereScape RED, the industry’s first and best integrated development environment for building, deploying, managing and renovating data warehouses.

WhereScape’s products are used in every kind of business intelligence project found in today’s commercial environment: from normal-form enterprise data warehouses and data vaults, through user access layers and tiers of dependent data marts, to standalone data marts and reporting systems.

Our more than 500 customers are active and satisfied users of our technologies, and report that, with WhereScape’s products, they are able to build data warehouses with fewer people, few if any diversions, missed deadlines or unmet user expectations, and in record time: in days or weeks, instead of months or years.  WhereScape has offices in Portland Oregon, Auckland New Zealand, and Wokingham UK.  For more information, please visit



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