3 Ways Technology Is Changing the Restaurant IndustryJanuary 29, 2020 No Comments
Featured article by Ivan Serrano, Independent Technology Author
Technology is affecting every single part of our lives. It’s changing the way we travel, the way we meet people, the way we eat, and the way we do business. Having a successful business only works when you’re keeping your customers happy in every step of their buying process.
Technology is here to automate things, make them run smoother, and help us make processes more manageable. It’s imperative we use that to our benefit and to make our lives easier.
New Customers, New Ways to Order, New Ways to Deliver
Technology makes new ways to make money possible. People don’t go for take-out anymore. Nobody wants to call a restaurant, stay on the line, recite their order over the phone, and give their credit card information to a complete stranger.
Today, apps like ChowNow and UberEats are changing the industry. People have the entire menu in their pocket; they can look at pictures and click on the food they want to be delivered to them.
It’s all safe and secure, people are raving about it, and everyone is using it. It’s also a great way to expand your outreach. Anyone who hasn’t heard of your restaurant can now see it on these apps, read reviews about it, and order from it.
Update Your Check Out Technology
Imagine having a fantastic experience at a restaurant, with great staff, delicious food, splendid decor, but then it’s all ruined because the check takes forever to process. This is the thought you’d leave with; the last thing you’ll remember is how long it took to pay and go.
Having a restaurant POS goes a long way. Your waits are shorter, accounts are more accurate, and you’re on top of inventory. Moreover, you know how much you’re making; you don’t need someone to count the daily cash in and cash out.
It makes splitting checks easier, mobile payments speedier, and shorter waiting times mean more and happier customers.
Mine That Data. Understand It. Use It.
There’s so much data out there. Back in the day, restaurant owners and restaurant managers used to have a customer relationship management team that interacted with their customers to find out what they wanted to see more of, and what they wanted to see less of.
Now, at the touch of a button, you can have machines collect data for you, analyze it, and tell you what to do with it. Avero, for instance, will read data from other businesses in your area and give you the bottom line.
They help restaurants become more popular, save money, and attract more customers. They do this by analyzing marketing, sales, finances, customer satisfaction, past visits, and their relationships to promos and discounts.
The Future Is Now
We no longer have to wait for technology to become more advanced and help us achieve more in our work. It’s already there, AI is on it, and metadata is here on our side. If you haven’t updated your business with the newest technology yet, now might be the perfect time to start doing that.SOCIAL BUSINESS