Inside the Briefcase

Briefcase Highlights


Top 5 Ways to Market your Blog in 2019

February 18, 2019 No Comments

These days launching a blog is easy and doesn’t take any significant amount of technical skill. However, it takes more than a functioning site and ability to write to make your blog successful. In order to monetize your blog or gain any kind of significant credibility you have to take the tie to effectively market your brand. In this article we give you the top 5 ways to market your blog in 2019.

AI Takes On ATO: OneSpan Risk Analytics

February 14, 2019 No Comments

Account Takeover (ATO) and New Account Fraud (NAF) are the top two types of fraud challenging financial institutions and the financial/merchant ecosystem. In the U.S. alone, ID fraud accounted for $16.8 billion dollars in fraud losses in 2017.

Tech and Airlines: Digital Booking, Information, and What You Need to Know

February 14, 2019 No Comments

The airline industry is growing each year, and that means that it is developing parallel with the latest technological solutions. By chance, artificial intelligence, machine learning, and natural language processing, packed into one bot, has changed this industry entirely. The implementation of chatbots, as well as RPA and other modern solutions, facilitated all processes in the airline industry both for employees and travelers.

STEALTHbits mitigates new Microsoft Exchange Server Vuln that gives any user Domain Admin privileges

February 9, 2019 No Comments

Darin Pendergraft, VP of Product Marketing with STEALTHbits Technologies, said: “Attackers have figured out a way to trick Microsoft Exchange into sending its login information. If an attacker sends a specific type of command, the Exchange server responds with its login. The attacker records and then forwards that login to the Active Directory system. Active Directory then thinks the attacker is the Exchange server, which has a lot of powerful privileges on the system.

How Will Mobile Technology Influence The IT Industry?

February 9, 2019 No Comments

It is common knowledge that mobile tech has completely changed the consumer-facing internet. Smartphones are now the dominant trend in the way that consumers buy. Similarly, the IT industry is wide open to disruption from mobile technologies. In this article I want to talk about a few of the key ways that mobile technology is affecting the IT industry.

4 Reasons Why You Should Consider Having A Cybersecurity Career

February 8, 2019 No Comments

With ongoing online attacks, most companies, if not all, are now looking for a certified cybersecurity analyst to be a part of their team. There’s no technical background needed when starting a cybersecurity career, but having one is truly beneficial. You just need to have the right training and certification to get yourself started.

5 Business Software Products to Consider in 2019

February 6, 2019 No Comments

Modern business cannot be managed without assistance from the right software in almost every field of work, although, most people are so used to utilizing them on a regular basis that they do not even realize that fact. However, even software does get old and they need to be regularly updated, or even completely replaced every now and then to stay productive and in sync with the rapidly changing world of IT. In case you are looking towards IT solutions that can better suit the growing needs of your business in 2019, here are five software products to consider.

How IT is Streamlining the Healthcare Sector

February 5, 2019 No Comments

Sure enough, as new trends in IT development emerge, it has become crucial for stakeholders in the healthcare industry to be made aware of the latest disruptions within the field. In this sense, it’s important to stay abreast of the latest developments in IT that provide healthcare institutions the capacity for effective service deliveries.

7 Exclusive Tips To Promote Social Media Channels

January 31, 2019 No Comments

Have you ever thought why billions of people worldwide are currently using social media channels like Instagram, LinkedIn, Facebook or YouTube? Well, it is because they’re not only the cheapest sources of communication, but also they have extensive coverage within the shortest time possible. Consequently, you’ll need to promote your social media channels to get noticed and lead your competitors. Below are essential seven tips to promote your social media channels to keep you ahead of the social media marketing curve.

Five Ways to Ensure Your Company’s Data Is Safe

January 28, 2019 No Comments

Technology has made business a lot easier in many ways. It has enabled us to store information virtually, so there’s no need for massive filing cabinets filled with paper, and it makes it easy for us to email colleagues and customers in an instant. However, all that increased productivity does come at a cost. Working with technology automatically means your company’s data could be at risk. From company processes to employee information and customer payment info, there’s a lot of stuff cyber thieves would love to get their hands on.

3 Real Threats to Your PR Database

January 24, 2019 No Comments

Successful PR and marketing activities largely depend on a company’s ability to both develop and maintain valuable relationships in an industry, both personally and digitally. To do so, a company must appear to be reliable and trustworthy. As you will need to store a substantial amount of contact and biographical information, your business will have a responsibility to safeguard the sensitive data effectively. Here are three real threats to your PR database.

How Technology will Change Education in the Future

January 24, 2019 No Comments

Technology has affected our lives one way or the other. It has also improved many sectors. However, education remains one the key sectors that have and would benefit more as technology continues to grow. With cheap broadband, improved infrastructure, among others, there is a high possibility that education will become more accessible and simpler for students and teachers. We have already experienced these changes in the last couple of years. Now you can do your math assignment or find help with ease, something that was a bit difficult in the past. Here is how technology is changing education and what we can expect in the future.

7 Questions Marketers Ask Before Buying Proxy Packages

January 23, 2019 No Comments

This article’s goal is to familiarize you with a proxy server’s purpose as well as its advantages. You will learn why proxy packages are so popular among marketers and how to choose one that is perfect for your needs. But before all that, you need to understand what proxies actually are.

The Best Digital Marketing Agencies To Outsource For Your Startup Business

January 22, 2019 No Comments

As a startup business, you want to ensure that you land fair and square right from the start. You want to stay on top of your sales and marketing, be competitive, and reach your target goals on time. A digital marketing agency can help you in choosing the best combination of strategies to increase your traffic, improve your conversion rate, increase leads, and obtain a satisfactory ROI.

Powerful Instagram Marketing Secrets that can Benefit Your Business

January 22, 2019 No Comments

nstagram is undoubtedly one of the rapidly growing Social Media platforms with more than 25 million active business profiles. It provides the businesses an opportunity to reveal insights into the core of their identity visually and engagingly. Making an Instagram account is easy but growing it to a successful level takes a bit longer. The businesses need creativity and engagement to buy real Instagram followers or gain through organic way.

IT Security and How to Fortify Your Business

January 22, 2019 No Comments

Modern business is one with an increasingly digital focus. While this offers significant dividends in terms of efficiency and reach, it also generates complications in terms of understanding. Traditional business security, while certainly evolving, has been able to draw from many generations of established frameworks, frameworks which the digital environment has far from settled upon.

How AI Can Give Your Business Real Intelligence

January 17, 2019 No Comments

Ever since E.M. Forster’s ‘The Machine Stops’, people have been dreaming of futures where machines, robots and AI can look after their needs – preferably in less apocalyptic scenarios. Although 2018 hasn’t yet yielded the flying cars promised by The Jetsons, there’s plenty AIs, widgets and bots waiting to help remove pain points from your home and business. The trick is being able to work out which ones suit your home and business’ style, and ignoring those which will only create a different kind of friction.

5 Mistakes to Avoid When Designing a Responsive Web Design

January 17, 2019 No Comments

Responsive web design means having a user-friendly website on all devices. Most online searches are now coming from mobile devices. Therefore, Google now considers a site’s mobile presence when ranking websites. If your website is not mobile-friendly, you will likely rank low in search engines. Therefore, it is a top priority to create a site that’s compatible with desktops, laptops, tablets, and mobile devices.

Windows Safe Mode Is Still the Best Diagnostic Tool for System Recovery: Here’s Why

January 4, 2019 No Comments

It’s officially 2019 and Windows safe mode still remains the go-to tool for system recovery. This is a feature that’s truly survived the test of time. It’s available in all Windows operating systems right from the prehistoric Windows 95 to the latest Windows 10. This often begs the question why is safe mode still used by IT professionals for system recovery. After all, there are no shortages of third-party tools that can run diagnostic tests and perform everything from registry “cleanup” to freeing up the HD space by clearing out non-essential files

Why Cyber Security Is Essential To Your Business Success

January 4, 2019 No Comments

Cyber Security is an area that’s been growing bigger and bigger over the past few years, but aside from people who are completely in-the-know about what it is, it doesn’t seem like it’s essential to helping your business. After all, cyber security positions are currently one of the most in-demand positions across the UK, and it’s easy to see why; cyber crimes are at an all time high and they show no signs of slowing down anytime soon. Because of that, more and more businesses are turning to cyber security specialists in order to help protect their businesses.

Next-Gen Storage: A Building Block for Digital Transformation

January 4, 2019 No Comments

Organizations today need to take an entirely different approach to data storage than they did in the past. The age of monolithic storage arrays of spinning disks in data centers is quickly fading away. Without reevaluating storage strategy, organizations might miss out on the true benefits of digital transformation.

Advice For Businesses Developing An App

January 3, 2019 No Comments

In a time where people are constantly glued to their smartphones, every business in all industries can benefit from having an app. While some will say that apps are only for bigger, household brands, this is not the case as even small companies can benefit greatly from having their own app developed. This is because it will put your brand at the fingertips of consumers at all times and keep you in mind even when using their device as they will see the icon each time they use their phone.

What is the Real Impact of Technology on Social Media?

January 3, 2019 No Comments

At present, it is impossible to live happily without social media. Social websites and applications have become an integral part of our lives, so the question is not if we use them, but why. The most popular reasons for using social media include keeping in touch, filling up time, and general networking. It is true that a significant number of people are leaving it, yet there is no reason to worry when it comes down to the digitally native generation. Social media is a relatively new technology, which is the reason why it is a little bit controversial. With time, social websites and applications will continue to grow and improve.

How to Make Your IT Company Greener and More Profitable

December 22, 2018 No Comments

When you run your own business, you have lots of factors to consider, but the main motivator and interest will be the bottom line. While you will have crunched the numbers for the products and services that you provide, businesses often fail to apply the same devotion to identifying how going green can help your profits grow. Making your business more sustainable can boost your business.

How To Utilise Technology To Manage Your Company’s Resources

December 19, 2018 No Comments

Every workplace must carefully integrate and balance numerous departments to ensure smooth operations. Even small businesses and start-ups face this issue despite the relatively small number of people actually working there. Many companies end up compromising quality of work as well as profits due to inefficient resource management, but thankfully changes can be implemented easily. Just a few tweaks to the way resources are utilised can make a difference to the bottom line and the happiness of staff. Below we take a look at how technology can be used to help manage any company’s resource more effectively.

IT Briefcase Exclusive Interview: Machine Learning: The Next Frontier in Data Protection

December 18, 2018 No Comments

Deploying machine learning as part an organization’s data protection strategy can provide the critical assistance users need to apply the proper safeguards to data they’ve created without adding friction to their day-to-day activities. Machine learning can go one step further and remove the user from the equation while increasing confidence in your organization’s ability to identify, contextualize and classify its unique data. In this discussion with Mark Cassetta, senior vice president of strategy for TITUS, we learn why machine learning can provide greater confidence in identifying and protecting critical data.

3 Surefire Tips to Improving Your Business’s Social Media Presence

December 14, 2018 No Comments

If there’s one thing that’s self-evident in the world of business today, it’s the fact that social media has become an important part of revenue generation and long-term growth. For these reasons alone, businesses will have to adapt to the need to build an effective social media presence. One thing’s for sure, customers also use social media to search for the solutions they want.

Benefits of Cloud Computing for Businesses

December 13, 2018 No Comments

However, with thousands of these logs being created, they can often take up a lot of space to store. Instead of keeping them local on the computer, maybe companies elect to use cloud logging. This will allow you to securely access them anywhere, will reduce the need for physical storage is often more affordable. Also, these logs can be helpful both in terms of security and compliance, so keeping them safe and secure in the cloud is a good idea.

SEO Tips for a New Website

December 11, 2018 No Comments

Starting a new website whether for fun or for business purpose can be exciting, fun, and challenging. Most people create a new website for business purposes and they need that website to help bring in sales. But where do you start? Some people are under the impression if you create a good website that is enough. That couldn’t be farther from the truth. Although some websites can take months to develop promotion and marketing of the website will be ongoing and it can take six to twelve months to start getting traffic from the search engines.

How to Make a Successful Online Store: A Detailed Guide

December 6, 2018 No Comments

Running an online business is a great way to earn some money on the side. Statistics show that e-commerce sales account for 9.8% of total retail sales, with online retailing itself growing at an astonishing rate of 13.7% year-on-year. There’s never been a better time to start an online business. While running a successful online store has its appeal, it comes with its own set of challenges. There are lots of decisions to make and focusing your efforts on wrong areas can lead to wasted time and efforts.