Inside the Briefcase


IT Briefcase Interview: Machine Learning – the Key for Securing Big Data?

IT Briefcase Interview: Machine Learning – the Key for Securing Big Data?

with Dale Kim, MapR Technologies
In this interview, Dale Kim, senior director of industry solutions at MapR, speaks with IT Briefcase on the critical role machine learning plays in cyber-security today.
Read More >>>

IT Briefcase Exclusive Interview: IBM Cloud Video Powers NASA Live Streaming

IT Briefcase Exclusive Interview: IBM Cloud Video Powers NASA Live Streaming

with Alden Fertig, IBM Cloud Video’s Ustream
In this interview, Alden Fertig, Vice President of Product for IBM Cloud Video’s Ustream, and brings us along the evolution of NASA’s live streaming.
Read More >>>

IT Briefcase Exclusive Interview: Cloud Sandboxes and Their Many Benefits

IT Briefcase Exclusive Interview: Cloud Sandboxes and Their Many Benefits

with Shashi Kiran, Quali
IT Briefcase conducted the following Q&A with Quali Chief Marketing Officer Shashi Kiran to get a better understanding about the beneficial uses of cloud sandboxes as the DevOps trend continues to take hold and gain...





Briefcase Highlights


SOCIAL BUSINESS

What CIOs Can Learn From SMBs About Creating Value

December 1, 2016 No Comments

Organizations are harnessing mobile devices to change the way they work. To explore this issue, Deloitte recently released its 2016-2017 Global CIO Survey. The firm surveyed or interviewed 1,217 global CIOs, a process that helped shed light on a CIO’s ability to create value for the business. The survey noted that this digital shift requires large transformations in back-end technologies, legacy IT systems, IT culture, skills and capabilities – and that CIOs are better positioned than any other occupant of the C-suite to drive digital across the entire organization.

Approximate budget to develop a Magento eCommerce Store

December 1, 2016 No Comments

Which is the best platform to build an eCommerce website, is the principal thing that strikes your mind in the event that you are wanting to open up an online store. There is an extensive variety of eCommerce platform accessible today. The size and usefulness of a web based business eCommerce website is the deciding consider picking the right platform.

Holiday Shopping: When Smartphone Upgrades Go Wrong in a BYOD Workplace

December 1, 2016 No Comments

Download our new study to understand key findings from what your employees are doing and the data security risks that could occur when end users ditch their old phones for new ones this holiday season.

3 Reasons Why Companies Fire Their IT Service Providers

November 30, 2016 No Comments

Retention is often talked about among IT professionals and organizations, given the ongoing transformations in the industry – which show no signs of slowing down. As outdated practices are replaced with newer technology trends, IT providers that aren’t agile enough to adapt their service offerings to the modern IT climate may get the boot from their customers. More often, IT providers find themselves fired for reasons related to the relationship, rather than the quality of the service itself.

IT Briefcase Interview: Machine Learning – the Key for Securing Big Data?

November 29, 2016 No Comments

with Dale Kim, MapR TechnologiesIn this interview, Dale Kim, senior director of industry solutions at MapR, speaks with IT Briefcase on the critical role machine learning plays in cyber-security today. Read More >>>

Taneja: The Role of Storage for today’s mid-sized workloads

November 28, 2016 No Comments

Myths prevail in the IT industry just as they do in every other facet of life. One common myth is that mid-sized workloads, exemplified by smaller versions of mission critical applications, are only to be found in mid-size companies. The reality is mid-sized workloads exist in businesses of all sizes.

Edison Group: IBM FlashSystem:
Powering the Future of IT

November 28, 2016 No Comments

The direction of technology both follows and influences the direction of business. The tools enterprises need to compete, improve, adapt, solve problems, and succeed are supplied by technology. Sometimes, technology even supplies new opportunities, such as when a technological advance leads to the creation of a new marketplace. The Internet is by far the most powerful example of this in the past 50 years.

Technology as Christmas Gifts: What you should know before gifting a smartphone to your child this holiday season

November 28, 2016 No Comments

Let’s face it. Smartphones make our lives convenient, so it shouldn’t surprise us when kids want in on the action too. Here is Gabriella van Rij—international kindness activist, author, and speaker—on the good, the bad, and the ugly regarding gifting smartphones and other digital devices to children as a holiday gift.

How Secure is Your Client Data?

November 22, 2016 No Comments

Most of us hand over confidential information to professionals without giving it a second thought. Your accountant probably knows all about your finances and your doctor has a comprehensive record of every illness you ever had. Would you want this information entering the public domain? Probably not. Luckily there are many ways to keep confidential data safe and secure. In this article, we are going to look at the most common ones.

Is Your Website Ready for Black Friday?

November 22, 2016 No Comments

When running an e-commerce website, downtime is the equivalent of locking your doors to the public. Not only are you not doing business, but you’re also actively pushing your customers into the arms of the competition. Amazon found that every 100 milliseconds of downtime cost them one percent in sales, and Google found that an extra .5 seconds in search page generation time dropped site traffic by 20 percent. Slow performance affects everything from individual transactions to customer retention, and ultimately revenue. E-commerce businesses simply cannot afford to suffer a slip in performance.

IT Briefcase Exclusive Interview: IBM Cloud Video Powers NASA Live Streaming

November 22, 2016 No Comments

with Alden Fertig, IBM Cloud Video’s UstreamIn this interview, Alden Fertig, Vice President of Product for IBM Cloud Video’s Ustream, and brings us along the evolution of NASA’s live streaming. Read More >>>

4 Easy Ways to Spot an SEO Expert Scam Today

November 21, 2016 No Comments

Search engine optimization (SEO) is necessary for every business website. Google reckons that while millions of websites are indexed daily only 52% actually meet their objectives. You might have the best website but if it is not optimized for search engines, it is as good as dead. With the rapid Google algorithms changes the place of SEO in online marketing has become more prominent. This has also led to a proliferation of online SEO experts.

How Web Design Can Influence The Success of Your Business

November 16, 2016 No Comments

Having a strong online presence is crucial for maintaining a successful business in this modern technology world that we live in. Using social media to promote your brand is considered to be very important by today’s standards. However, simply having an online presence without generating any leads and driving the consumer market is meaningless. A properly developed web design needs to grab and hold the customer’s attention in a way that directly translates into profit. Changes in consumer needs have changed the standards for the way designers make profit-driven websites.

Exploring New Niches: How to Overcome the Challenges

November 14, 2016 No Comments

There are more online stores than ever as we get nearer to 2017; far more than when we experienced a dot-com boom back in 2000. People are appreciating the advantages offered by maintaining online businesses, which is why the market is saturated and very competitive.

5 Ways Small Businesses Can Compete With Giants in SEO

November 14, 2016 No Comments

Search engine optimization (SEO) allows you to rank your site high on the search engine results page (SERPs) and is one of the best ways to receive free traffic to your business. The problem is that the giant SEO companies seem to have all the power in getting their sites ranked on the type of major search engines like Google.

IT Briefcase Interview: A Conversation on A.I. in IT Service Management

November 9, 2016 No Comments

with John Prestridge, SunView SoftwareIn this interview, SunView sits down with a good friend and customer who manages an IT team for an Illinois county government workforce. Due to her role within the Illinois government, we have respected her request to remain anonymous. Read More >>>

7 Tips to Grow Your Business Using Social Media

November 9, 2016 No Comments

Is your business growing, or has it reached a stalemate? If the latter, then the marketing aspect is likely falling short. First of all, you should be using social media. By using it, this doesn’t mean just sending out a few posts here and there.

Top 4 Amazon Keyword Research Tools For A High Competitive Advantage

November 9, 2016 No Comments

Are you a seller on Amazon? Do you wonder how some sellers are able to rake in so much more sales compared to you? Online marketing and ecommerce success depend on the search engine optimization efforts you have put in place to make your product more visible during searches. For this to be possible, you will need to have Amazon keyword tools. Keywords and phrases are the most important SEO tools components and to beat your competition, you must have the right tools to work with.

Link Building Tips You Should Use in 2017

November 1, 2016 No Comments

When it comes to SEO, link building is a very important part of the process. This is more so when considering the simple fact that search engines will gauge the value of your website based on the websites it links to or gets links from. This is what has led to the birth of private blog networks (PBN).

Sales Performance Management for Dummies

October 31, 2016 No Comments

This book can help you understand the importance of SPM, key components of an SPM system, and the guidelines to evaluate the best SPM solution that fits your organization’s needs.

How to Widen Your Reach With Video Marketing

October 31, 2016 No Comments

And this is just on YouTube alone. The indications are clear that if businesses don’t start finding ways to incorporate video marketing into their overall marketing strategies they’ll be hard-pressed to compete in the coming years, and likely to find themselves left in the analog dust. Widening your reach with video marketing is at least a straightforward, if not always as simple, matter of creating great video content and then getting that content seen by as many eyes as possible.

Top Five Practices to Ensure Agility in Your IT Service Desk

October 27, 2016 No Comments

The agile approach is everywhere. Born in the software development world, agility means adaptive planning, ongoing development and continuous improvement. Rapid and flexible response to change is critical. It is not surprising that the best practices of agile software development penetrated into other areas, and ITSM is no exception. Unless you’ve been away from ITSM for the last 10 years, you know that an agile IT service desk is flexible, automates processes for quicker incident resolution, and emphasizes collaboration between technicians and interaction with end users.

Creating a Security Culture in the Age of Digital Transformation

October 27, 2016 No Comments

Enterprises are embracing the shift to becoming digital as the fast pace of business now demands a frictionless sharing experience.The “Digital Transformation Agenda 2016” report from The Economist Intelligence Unit revealed that 77 percent of those surveyed agreed somewhat or strongly that digital transformation is their number one priority. However, 46 percent felt their organization would need to make significant changes to meet their goals.

Business Continuity: Top Tips For Dodging Disruptions

October 26, 2016 No Comments

Are you prepared for a network outage? Many companies have invested heavily in disaster-recovery solutions designed to mitigate the effects of catastrophic storms, earthquakes or power outages. However, Information Age notes that the cause of disruptions isn’t always so obvious — software updates gone awry or day-to-day human errors can also precipitate continuity problems. Here are five tips to help your company dodge network disruptions.

The Need for Speed in IT Innovation

October 26, 2016 No Comments

The pace of change and innovation is speeding up every day as technology continues to radically transform businesses. This rate of change is like nothing before. When the telephone was invented, it took 75 years for it reach 100 million users. However, Instagram accomplished that in just two years.

5 Reasons Why Technology Drives Success in Staffing

October 26, 2016 No Comments

As technology changes, the effects trickle into other areas of business: Relationships, funding, knowledge, and skills are all changed, too. Genevieve Bell, who works for Intel and studies the interaction between humans and machines, speaks about these changes. And she’s right: As society becomes more intimate with technology, and the latest gadgets rival James Bond’s digitized toys, we experience pushback. Technology continues to reshape all aspects of our lives, and it creates both excitement and fear.

8 Services Every Business Needs

October 20, 2016 No Comments

8 Services that every business needs, these services include data cabling, human resources and IT support. A service such as IT support is unbelievably important because every business uses it in some way and something is bound to go wrong. The perfect way to get around this is to get a 24/7 IT supports team so they’re always there to help. We hope you love this infographic that Network Data cabling have done.

Government Asks: What’s in Your Software?

October 19, 2016 No Comments

Multiple agencies across the U.S. government are paying closer attention to the software they are buying. More specifically, they want to know what open source and third party components were used to build the software applications. Read this article to learn more about this report

Why Business Travelers Are Vulnerable Targets for Cyber Attacks and How to Stop Them

October 19, 2016 No Comments

Traveling can be an eye-opening and life-enriching experience for those who partake in it. There is, however, certain dangers and precautions which must be taken in consideration when traveling, especially as a business traveler. One such consideration is that business travelers are especially vulnerable to cyber attacks while traveling. While this may be shocking to hear, the truth is undeniable. There are, however, certain measures that a business traveler can take to ensure that valuable data is not stolen. Before security measures are related, it is beneficial to understand how these attacks are occurring.

IT Briefcase Exclusive Interview: Cloud Sandboxes and Their Many Benefits

October 17, 2016 No Comments

with Shashi Kiran, QualiIT Briefcase conducted the following Q&A with Quali Chief Marketing Officer Shashi Kiran to get a better understanding about the beneficial uses of cloud sandboxes as the DevOps trend continues to take hold and gain industry momentum. Read More >>>

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