Inside the Briefcase

Briefcase Highlights


How Does Your Business Website Stand Up to the Competition?

June 18, 2018 No Comments

Developing your business’s website was probably not the easiest task you’ve ever undertaken, even with the many tools and guides available and attorneys like Aaron Kelly to help you with logistics. But now that it’s done, you may want to take a second glance at it and use a more critical eye to determine how your website stands up to the competition. Every element of your website plays an important part, so evaluate each one individually to get a clear picture of how it appears to your potential consumers.

IT Briefcase Exclusive Interview: Promapp’s Onboarding and Training Add-on

June 15, 2018 No Comments

In this interview, Sarah Berkowski, CMO of Promapp Solutions, focuses on the renewed importance businesses are placing on onboarding and training programs, and the reasons why they need to be linked to an organization’s business processes. Berkowski also discusses the features contained in the new onboarding and training solution recently introduced by Promapp.

How to Ensure your Business is Buying the Right Technology

June 15, 2018 No Comments

In this digital age, it is vital that your business is investing in its technology because it is your best chance of impressing your client base, competing with your industry peers, and moving your company forward. However, despite the many benefits of investing in your digital devices, there is one large downside; the newest technology can be extremely expensive. That is why you should make every move carefully. If you are determined to be a savvy spender, you will need to take on board the following four tips. They will help you to navigate the digital world, without risking your financial security.

Top Three Ways Veritas Access enables the Multi-Cloud

June 15, 2018 No Comments

ecent research found that 74% of enterprises currently use two or more different cloud infrastructures. Why? Because multiple clouds can offer better overall performance, eliminate vendor lock-in and improve your ability to address different business needs. The problem is that multiple clouds also add complexity that can make it more difficult to manage and protect your data in and across all these different environments. The brief, “3 ways Veritas Access enables multi-cloud adoption,” explores the data protection challenges created by multi-cloud adoption, what to look for in a solution, and the three ways Veritas Access can help you manage and protect your data in and across multiple clouds.

POS Systems and How They Shape the Customer Experience

June 14, 2018 No Comments

A point of sale (POS) system is hardware combined with a software system that allows day to day business activities to take place by providing a platform where your customers will pay for the goods and services provided. A POS system does away with traditional cash registers that were normally used to complete transactions in stores. A POS system is very beneficial to use for your business as it greatly simplifies the accounting process by offering built-in digital reports.

4 Things Every Web Designers Need To Know

June 14, 2018 No Comments

Web design is one of the professions that is highly competitive and requires vast training, unlike a work from home writing job anyone can do with little or no training. Most beginners that started on the wrong foot find it hard to survive the competition, although it would not be easy to receive high patronage when you are just starting out. Most clients would prefer to hire professionals with experience than someone just starting out. In fact, some professionals with the exposure still struggle to land clients.

Facial Recognition Within a Business: Pros and Cons

June 12, 2018 No Comments

Facial recognition technology (FRT) was once seen as a fictional concept. Companies would use it as a tool to eradicate crime. However, today’s technology has revolutionized facial recognition and made it a practice in everyday lives. Applications such as Amazon’s Recognition and Apple’s ID technology have made facial recognition a more realistic than fictional concept. Perhaps you have been wondering what is facial recognition and how does artificial intelligence work.

Could Accepting Cryptocurrencies Help Your Business?

June 11, 2018 No Comments

Cryptocurrencies of all kinds are beginning to take over the world, and with a huge number of benefits such as transparency, its decentralised nature, and its global accessibility, it’s easy to see why a number of businesses are looking to integrate these digital payments. With big brands such as Microsoft already integrating this type of technology, smaller businesses and start-ups are looking to follow their lead. Here, we’re taking a closer look at whether or not accepting cryptocurrencies could actually help your business in the long run.

IT Briefcase Exclusive Interview: The Value and Incresed Use of Facial Recognition Software

June 8, 2018 No Comments

In this interview, we talk to Brian Strock, Manager, Public Safety Group at Numerica Corporation, about facial recognition software, the increased use of this technology by law enforcement, and Numerica’s latest software solution, Lumen FR.

Small Business Network Setup: Everything You Need to Know

June 8, 2018 No Comments

Running a small business requires wearing different hats. And while it’s easy to assign most of your IT needs to the tech guys, it helps to know a bit about small business computer networking. Here’s what you need to know about your small business network setup. If your business is expanding, you’ll likely need to invest in improving your small business network setup.

What are Instagram Proxies and How Companies Use Them

June 8, 2018 No Comments

With declining attention spans and adoption of social media marketing by an increasing number of businesses, getting noticed online is becoming harder. As in the case of Instagram, with its simple image posting setup and lack of other resources (as post links) getting outstanding results is becoming harder. According to SproutSocial, 71% of businesses use Instagram for marketing. As you can see the competition for attention is fierce.

The Best Digital Marketing Tools

June 6, 2018 No Comments

Digital marketing can be a scary prospect, there is so much to think about when creating your marketing campaign, you might not know where to start. There are of course lots of online courses that you can make the most of, or there are digital marketing courses London based where you can upskill and learn lots of valuable info. We have also put together a list of some great digital marketing tools that can help you make a great start.

3 Steps to Attracting Top API Development Talent

June 5, 2018 No Comments

APIs aren’t exactly new, but if you still haven’t joined in on the party, you shouldn’t worry, because it’s never late to try something new out. An API stands for Application Program Interface, and it’s a program that allows other apps use some functions and elements of your application. This simple piece of software can help you generate an alternative revenue stream and even enhance the experience of your users.

How to Use Social Media for Your Company

June 4, 2018 No Comments

Social media has revolutionized not just the internet, but the way that people interact with one another in general. This has obvious implications for personal relationships, but it also means that your business strategies should be adapting, too. Social media offers a big opportunity for your company to grow and to tap into markets that you might not have even realized existed.

10 Mobile Apps Developing Social Entrepreneurship Skills

June 4, 2018 No Comments

Every one of us has dreamed of becoming a successful businessman or businesswoman. Well, it is high time when you can return to your dreams while your task is to write an essay about the topic or to develop some skills for your current job. This is where the need for some instruments appears. The tools you use can be mobile apps as well. But why do we need them: why is it not enough to use textbooks and some data found on the Internet? The answer is simple, and we will give it to you as soon as possible.

Software Solutions: Your Fast Track to GDPR Compliance

June 1, 2018 No Comments

The General Data Protection Regulation (GDPR) has arrived and many companies in the EU and U.S. are racing to get their security and privacy processes in place, even after the May 25th deadline. If your organization isn’t 100 percent compliant yet, you’re not alone. A survey conducted by the Ponemon Institute in April revealed that out of the 1,000 EU and U.S. companies in a variety of sectors who were surveyed, only 42 percent expected to be in compliance with GDPR by the deadline.

6 IT Startups That Have Real Transformative Value In The World

May 30, 2018 No Comments

Every new startup that gets launched comes with a fair share of publicity. The tradition of modern innovators and entrepreneurs has been to give their products as much promotion as possible. This is usually done since entrepreneurs hope to get funding for their projects. As you can expect, most startups rarely match up to their publicity. In fact, there are countless of startups that barely survive a year before shutting down. On the other side though, there are quite a number of startups that not only survive for a long time but they also offer real solutions for real-world problems.

What Is Managed IT Services, And How Do They Help Your Business?

May 25, 2018 No Comments

Almost every business depends on technology to keep them up and running. Read here to learn what managed IT services are and how they help your business. Your business lives and dies on one thing — information. The high tech computing systems of today are interlinked and must be up and running 24/7 or your business suffers. Taking on your own IT work can become a burden over time as your company grows.

How technology has improved productivity in the workplace

May 24, 2018 No Comments

We’ve become so accustomed to technology being a part of every aspect of our lives that it’s sometimes easy to forget just how much has changed over the years. Office technology has had a massive impact on productivity in the workplace for office workers since the 1970’s. While, these days, mobile phones are said to be costing employers a full day of work a week thanks to distractions such as social media, personal email accounts and games, mobile technology has still managed to improve productivity and profitability in other ways.

How to Make Your Current IT System More Efficient

May 23, 2018 No Comments

If you run a business, then it is likely that you have a lot of things that need to be managed through your IT system. For many business owners, organising things like stock, staff schedules and other IT elements are left to them. This can be very stressful when you already have a lot to deal with. This is why it is a good idea to make your IT system more efficient. In this article, we are going to look at how you can go about making your current IT system work more efficiently. Keep reading to find out more!

Five Things You Didn’t Know About Web Development

May 21, 2018 No Comments

Over the years, web development has rapidly grown into one of the most massive job markets in the world. As more technologies are being unearthed, from artificial intelligence to blockchain, demand for web developers is relatively increasing. But even this highly sought after and commonly discussed topic has some surprising and uncommon facts that remain in the dark.

GDPR: What Is It and How Will It Affect Your Online Business?

May 17, 2018 No Comments

If you use any type of online service, chances are you received several emails about updates to the privacy policy of those services. Some of those emails may even mention GDPR, a new regulation by the European Union regarding data protection. This is a change that affects all websites that collect user data in any way. What is GDPR exactly? How will it affect your digital life? More importantly, does the new regulation affects your online business? We are going to answer these questions in this article.

How Can You Make Your Online Store More Secure?

May 17, 2018 No Comments

Adding an online store to any home business is an exciting milestone. With your own online store, the chances of making some serious cash increase precipitously. However, if you don’t take security seriously, it will come back to haunt you.

Why Data Security Compliance is Essential for Online Retailers

May 17, 2018 No Comments

With the GDPR coming into effect across the EU, it is now the perfect time for businesses to revise their cybersecurity arrangements to ensure compliance. Compliance with regulations is essential in order to both avoid legal issues and to protect a business’ assets and reputation.

5 Technology Trends That Are On the Rise

May 17, 2018 No Comments

Technology is moving all the time, with innovations and new developments within the sector continuing to crop up on a seemingly daily basis. While this is fantastic news, as it means that we have so many technological features to make use of, it also means that it can be difficult to keep up with technology trends. So, to help you keep track of things, here are five technology trends that are on the rise.

The Benefits Of Utilizing eCommerce For Your Business

May 16, 2018 No Comments

It comes as no surprise that in this digital era, using all available technology can improve your business productivity. The internet has changed the way the world does business, and you can take advantage of this. If you haven’t heard of eCommerce, then it can seem like quite a complex and daunting concept, but it is very simple. It is the purchasing and selling of products or services through electronic systems such as computer networks and the Internet.

Technology Trends You Don’t Want to Miss

May 16, 2018 No Comments

From malware to botnets, the latest cyberthreats pose a risk to government infrastructure, businesses and private users alike. Learning more about the latest trends in digital security can allow users to minimize the risk of a data breach, network intrusion or other form of cyberattack. The latest technologies and breakthroughs have made possible a new generation of security applications, service providers and other resources that may allow users to better protect themselves from evolving threats.

Can Technology Replace Academic Writers?

May 14, 2018 No Comments

With the advent of robotics and technology taking the place of more and more bottom-tier jobs and services, the question naturally arises of whether or not writing and editing will suffer the same fate. There are arguments on both sides, as people can’t decide whether or not it would be a good thing to have happen, or even if it would be possible. Having academic writing in the hands of robots would admittedly be different for many reason, but with the abilities of robots still being discovered, we may not know for a while whether or not things are feasible in the way that people believe.

How to Make Sure Your Emails Get Delivered

May 14, 2018 No Comments

Although this may be the case, there is one danger associated with sending mass emails: being sent to the spam folder. As a business owner, how can you be sure that your emails are being delivered to your customers and subscribers? There are many steps you can take and methods you can adopt to avoid spam filters and ensure that your emails are being delivered.

Artificial Intelligence and Social Media Advertising: What You Need to Know

May 11, 2018 No Comments

Gone are the days when social media was simply used to send funny pictures of your cat or to catch up with long lost high school friends. While many people still obviously rely on Facebook, Twitter, Instagram, and other channels to communicate and connect with their friends and family, the scope of what social media can offer has exploded. From increasing the possibilities of political advocacy during campaigns, to creating new e-commerce possibilities, social media is quickly becoming a central part of how we live our lives.


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