Inside the Briefcase






Briefcase Highlights


SOCIAL BUSINESS

4 Things to Consider Before You Launch Your Website

December 11, 2019 No Comments

Running a start-up is like having six full-time jobs. The best part is that it’s something you’re actually passionate about, so sometimes it doesn’t feel like work. However, being the captain of your start-up ship means you get to take off your captain’s hat and wear many other hats. Some of these hats include being a psychologist, a human resources personnel, a friend, a janitor, a social media specialist, and well, the CEO and leader that your company needs. This requires a lot of strength, research, and constant learning.

Chatbots With Voice Recognition are Taking Customer Service to the Next Level

December 4, 2019 No Comments

The coming of a new wave of AI-assisted services has impacted the world, our lives, and industries altogether. Enterprise chatbots had their time being at the very center of every industry in the world, but there are new players in town. As we speak, the best AI chatbots with voice recognition are changing the way we browse the internet, work, undertake tasks but, most importantly, communicate. In this digital world, modern consumers are both mobile and online.

Understanding the Importance of POS for Your Business

November 26, 2019 No Comments

A POS, or point of sale system, is one of the most important things you can purchase for your business. This is the system that is capable of doing everything from customer orders to tracking inventory, and just about everything in between. These days it would be near impossible to operate a store without some form of POS system. You can even get a cloud point of sale system nowadays that is completely based online.

IT Briefcase Exclusive Interview: How DevOps Teams Can Leverage Policy-as-Code to Scale Kubernetes

November 19, 2019 No Comments

Kubernetes and containerization make application delivery much faster. But DevOps professionals hit a brick wall when they have to prove compliance to non-coders. In this QA, Styra security strategist Chris Webber talks to us from KubeCon in San Diego on how to bridge the communication gap between DevOps and Security/Compliance professionals.

4 Common IT Staffing Challenges That Companies Often Face

November 15, 2019 No Comments

Hiring the right IT staff can be extremely challenging, but it is a necessity nonetheless. One way to make it a little bit easier is to understand some of the more common challenges that companies face – and how they can be overcome.

The Role of VOIP Call Termination in Modern Business

November 14, 2019 No Comments

VoIP (Voice Over Internet Protocol) call termination has been on the rise for over a decade and it isn’t showing any signs of slowing down. If your company is not already utilizing VoIP call termination, you are losing out on benefits that could be a huge boon to your business. VoIP plays an important role in modern business functions because it simplifies telephony, it saves money, it consolidates communication functions and allows your team to work more efficiently. It’s never too late to get started with business VoIP call termination.

How Machine Learning and AI is Transforming the Future of Healthcare

November 14, 2019 No Comments

Artificial intelligence has been vexing us all for years. And it only continues to get better and better as time goes on. Sure, you will have some people who believe AI is a bad thing, or that it knows too much. However, whether we like it or not, AI is here to stay. Imagine a machine learning technology that can bring with it the knowledge of THOUSANDS of doctors-and bringing valuable insight to a single physician who can then make a sound treatment decision.

Essential Systems to Have in Place Before You Launch Your Startup

November 12, 2019 No Comments

If you want to make sure your startup is built to last, you need to make sure that you have ticked all your boxes before you launch. Even though startups tend to run at an extremely fast pace, and you may be excited to get the ball rolling, launching your startup before you are ready could be disastrous. Avoid disaster by having all your ducks in a row before you hit the launch button. This means making sure certain essential systems are set up. This will mean you’re ready to hit the ground running, handle the curve balls which will inevitably come your way, and move on to bigger and better things.

Addressing Cloud Deficiencies – Can Your Cloud Stay Afloat?

November 12, 2019 No Comments

It’s no surprise that cloud adoption continues to be on the rise with some studies showing that 83% of enterprise workloads will be in the cloud by 2020 and that 94% of enterprises already use some type of cloud service. Moreover, since the cloud offers numerous benefits including reducing IT costs, providing quick access to business applications and forms, and supporting work groups with on-demand and easy access to important data, it’s no wonder that numerous industries, from retail, to finance, to banking and even healthcare are all taking the cloud by storm.

How to Start Your Own IT Business

November 8, 2019 No Comments

As we live in a world where we are surrounded by phones, social media, and Alexas, it is clear that information technology (IT) is an integral part of our existence. However, navigating the world of IT for the general consumer can be a minefield: there’s so much to think about, and sometimes it can be overwhelming. This is where IT businesses play a pivotal role. They serve the purpose of meeting the concerns and demands that consumers naturally have as a result of living in the information age.

Turning a Website into a Global Portal Through Localization

November 8, 2019 No Comments

Every day, billions of users from all over the world are accessing the Internet through their computers, mobile phones, tablets and other portable devices. The majority of them will have no problem using a website that is in the English language, but there are many who will either have a hard time scrolling through an English language product or who would simply prefer visiting a website that is in their own language.

Lack Of Connectivity Not An Issue For Modern Telemedicine

November 4, 2019 No Comments

Virtual health has transformed both patient lives and care delivery in multiple ways. Even in areas with provider shortages, patients can receive specialist care and focused medical expertise; better preventive care can help them avoid more serious conditions and more expensive hospital bills. Providers can expand their geographic service coverage without driving to different cities and better monitor patients with chronic conditions. Telemedicine can also reduce the healthcare industry’s carbon footprint by eliminating numerous staff, provider and patient car trips every day.

How to Advance Your Career as a Software Developer

October 29, 2019 No Comments

There is a huge demand for software developers in today’s digital economy. As more products require software, workers with software development skills are a hot commodity in the job market. The future is bright too, with studies showing the job will grow by a whopping 26% by 2026. With big players such as Google, Facebook, Microsoft and IBM others taking centerstage, you have a widening pool of amazing jobs at your disposal. Other than that; software developers earn a decent median salary of over $100,000 per annum, making it one of the most lucrative jobs on the planet.

71% of IT decision-makers predict quantum computers will cause havoc by 2025

October 28, 2019 No Comments

By 2025, quantum computing will advance to the point where it can crack existing cryptographic algorithms. That’s the prediction of 71 percent of IT directors, managers and specialists surveyed by DigiCert. Those IT decision-makers shared insights on quantum computers’ threat to cryptography, which is the science of complex algorithms to prevent code-cracking, as well as on post quantum cryptography (PQC) as a way to mitigate the threat.

7 Reasons to Ramp Up Video Marketing For Your Small Business

October 23, 2019 No Comments

Studies show that more than 70% of online users prefer watching videos over reading text when learning about a new product or service. It has also been found that over half of the consumers engage with a brand after viewing its video(s) on social media. Let’s face it, numbers don’t lie, and the truth is, you need video if you’re to achieve your marketing goals and make significant profits with your small business. In this post, we explain 7 reasons you cannot afford to ignore video marketing when seeking to grow your online business.

Data Privacy and Cybersecurity: What You Need to Know

October 22, 2019 No Comments

Governments around the world have responded to cyberattacks by enacting regulations to govern data protection and privacy for their citizens. The EU, for example, passed the General Data Protection Regulation (GDPR) in 2016, giving citizens throughout the EU control over their personal data and simplifying the regulatory environment for international companies doing business there. Similarly, Brazil will enact its new General Data Protection Law in mid-2020.

Why Digital Marketing is Not What Many Small Businesses Assume It is

October 22, 2019 No Comments

Recently we have seen a trend of small businesses leaping into the world of digital marketing with full enthusiasm and hope that the business will exponentially profit, only to be disappointed in a short period of time later because the reality did not meet their expectations. What went wrong? We have discussed below what small businesses fail to understand.

5 Reasons Your Business Should Get a POS system

October 17, 2019 No Comments

In the modern world, everything is changing, thanks to technological innovations and improvements aiming at improving the way businesses are run and managed. Point of Sale (POS) systems have come from far to be effective as they are today. Running a retail store is now almost impossible, especially if you expect to serve thousands of customers in a day. Sometimes it’s humanly impossible to track all your business activities alone without making mistakes but with the right POS you can be sure of zero errors.

The Top Benefits of Hiring a Dedicated IT Team for Your Business

October 16, 2019 No Comments

Taking a look at great tips and strategies for hiring an IT team and the benefits it can bring your business. Why in house IT may be the route for your company.

Collaboration Tools Your Business Needs In The Age Of Remote Teams

October 16, 2019 No Comments

Remote working is the new trend in the corporate landscape. More individuals want the freedom to work on their own terms, from a location of their choice. The best part is, remote working seems to be boosting productivity levels. Surveys show over two-thirds of employees believe they are more productive when they are working from home. With that said, there are several challenges associated with a remote working team.

USABILITY TESTING: TYPES AND DRAWBACKS

October 11, 2019 No Comments

You may already be wondering what a usability test is-let alone its types and possible drawbacks. Nonetheless, it is not rocket science and you should not be so apprehensive about learning how to apply it as its advantages far outweigh its disadvantages. It is a sort of tests that real Internet users take without having to perform any extraordinary tasks or reach to imaginative solutions. Its main goal is to let the researchers be led to some conclusions concerning the usability of the product or the site or app which is under scrutiny.

IT Briefcase Exclusive Intervew: Software Usage Management and Insights – How Product Managers Can Avoid Flying Blind

October 9, 2019 No Comments

As director of global marketing and enablement at Flexera, Nicole Segerer keeps her finger on software monetization trends. In this exclusive interview, she shares insight about how software suppliers are using usage management and insights to create better, more profitable software.

The Five Latest Developments In Quickbooks Desktop Apps

October 4, 2019 No Comments

Quickbooks provides customers with a full-service program that allows them to do more than they ever could on their own. People who are managing businesses need all the tools that Quickbooks offers, and there are many new tools that will be exciting to a business owner. Use the tips below to employ these new desktop apps. Plus, you should consider which apps will make your business more efficient. You do not have time to do everything, and Quickbooks can take care of a few things for you.

Critical Things to Consider When Looking for a UX Design Agency

October 3, 2019 No Comments

Getting UX design projects accomplished is not an issue nowadays, even if you don’t have an experienced design team in your company. The most common practice today is hiring third-party agencies. The question is, how do you find the right one? You need a UX design company that would be able to provide you with solutions matching your business goals. Let’s take a look at some of the main things you should focus on when looking for a trustworthy UX agency.

Alexa, Find My Website: How Voice Search Will Impact Your SEO Strategy

September 26, 2019 No Comments

The internet is constantly evolving, which presents a big challenge for business owners. As a result, many will hire outside help to stay digitally up to date. While working with a white label SEO reseller can ensure that clients obtain an optimized and regularly updated website, it can still be difficult for industry professionals to keep up with all the changes and quickly implement them.

IT Briefcase Exclusive Interview: A Need for Data Agility in an Increasingly Complex World

September 24, 2019 No Comments

with David Flynn, HammerspaceIn this interview, David Flynn, CEO of Hammerspace, shares insights about why the industry needs to rethink how we deal with data, the factors driving this change, the ways traditional data management holds businesses back, and the steps organizations can take to set their data free.Read More >>>

The Path to Productivity – What Employees Need to Thrive in 2020

September 23, 2019 No Comments

The subject of productivity should be on the agenda of all businesses looking to succeed in 2020, with a staggering number of workforces engaged in unproductive practises spanning all industries. Leaders never set out to conduct business this way, but without the right tools and resources in their arsenal, it’s an inevitable state to fall in. If you’re serious about productivity and the fruits it bears, let’s discuss what your employees need to thrive in 2020.

How Hackers “Slurp” Up Your Cloud Data

September 19, 2019 No Comments

The cloud can be a huge asset for most businesses. By leveraging the capabilities and services provided by cloud service providers, organizations can offload many of the problems and responsibilities of maintaining their own infrastructure to a third party and take advantage of the cost savings and scalability available in the cloud.

IT Briefcase Exclusive Interview: Machine Learning: The Next Frontier in Data Protection

September 18, 2019 No Comments

Deploying machine learning as part an organization’s data protection strategy can provide the critical assistance users need to apply the proper safeguards to data they’ve created without adding friction to their day-to-day activities. Machine learning can go one step further and remove the user from the equation while increasing confidence in your organization’s ability to identify, contextualize and classify its unique data. In this discussion with Mark Cassetta, senior vice president of strategy for TITUS, we learn why machine learning can provide greater confidence in identifying and protecting critical data.

IT Briefcase Exclusive Interview: Changing the World of Brand Tracking

September 16, 2019 No Comments

In this interview, we talk with Rytis Jakubauskas, General Manager at Latana, about the changing world of brand tracking. Rytis discusses the need for a more innovative and reliable brand tracker in the market – and why the Latana team decided to build just that.

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