Inside the Briefcase

Briefcase Highlights


Leveraging Today’s Tools to Create Great Agile User Stories

September 26, 2016 No Comments

Developers need these user stories because they offer the minimum amount of information necessary to estimate the level of effort needed to implement the functionality described by the story. When written well, they can be powerful, because they help developers and testers view requirements from a customer’s perspective. They provide context and an understanding of what motivates the people who will use the solutions they deliver.

3 Ways To Supercharge Your Sales Strategy

September 22, 2016 No Comments

The modern buyer, who has radically different expectations, is creating an increasingly complex sales process that presents new challenges for sales teams on a daily basis. In order to remain competitive and hit revenue targets, it is critical that companies put the same level of rigor behind the way they define the future of selling as they do within other parts of their organizations.

Will Virtual Reality Change The Way Business Is Done?

September 21, 2016 No Comments

Although many of us associate virtual reality as something used in a Star Wars film while they fly among the stars, it has slowly become how we interact with society and carry out our daily lives. Everything from video games, medical practices, sightseeing, and even the way that soon-to-be surgeons train for upcoming procedures. Virtual environments give us a better way to interact with the world around us without having to leave the comfort of our own home or place of work.

Is Your Website Optimized for an International Audience?

September 21, 2016 No Comments

Do you feel good about your content’s appeal overseas? While many sites target traffic from countries such as the United States and Canada, there are billions of potential customers or visitors that you are ignoring by overlooking foreign traffic. How do you know if your site is optimized for an international audience?

ebook: How to Build Great Customer Journeys

September 20, 2016 No Comments

Every interaction with your company informs the quality of that journey. Do you want great customers?

Paying Attention to Elements Which Affect Conversion Rates and Customer Loyalty

September 20, 2016 No Comments

IT has changed the business world in a number of different ways. Some of the areas of IT are aimed at increasing and improving communication, collaboration and productivity within a company, whereas other areas have completely changed the marketing and presentation world. As hundreds of millions of people across the globe spend a good part of every single day online, having a well-designed and properly marketed website for your business has become a necessity.

How to Use Analytics to Measure Your SEO Success

September 20, 2016 No Comments

Are you using an analytics system to track all of the activities that take place on your website? If not, you seriously need to consider doing this, so that you fully understand how well your website is performing. Below are the ways you can use analytics to measure your SEO success.

Video Monitoring is Serving Your Business in More Ways Than One

September 20, 2016 No Comments

Video monitoring serves your business in a surprising number of ways. Gone are the days when all video monitoring meant was you had a picture of a thief in a mask after he (or she) had already taken off with something valuable. Technology has come a long way in the last decade and intelligent systems are being utilized in video monitoring to serve businesses in real time. With intelligent video object tracking and analytics, your business can collect all kinds of valuable data.

The IoT’s Impact On Logistics

September 19, 2016 No Comments

The IoT, for those who may not be familiar with the term just yet, stands for the Internet of Things, and some believe it’s the most significant technological development since the Internet itself. It’s essentially the automatic connection of devices and systems around the world for purposes of recording data and improving operations. Everything we use in a given day, from fitness wristbands to vehicles, is being connected in order to help us optimize how we manage day-to-day life.

Why Learning Analytics Could Boost Your Business Career

September 15, 2016 No Comments

Are you in search of a way to boost your business career so you can do what you love but make more money doing it? Then consider learning business analytics. Check out just a few of the many reasons why analytics are so important in today’s business world, and why the right education in this field can help you stand out and make you a much more valuable employee.

How Companies Can Ensure Stronger Mobile Security

September 15, 2016 No Comments

The modern business environment has upended some long-standing traditions. Many employees are now expected to work not just at the office from their desktops, but from home as well, on devices like smartphones, laptops, and tablets. The BYOD phenomenon has transformed industries across the country, as employees are now always in reach. As a result, the traditional 9-to-5 work day is quickly becoming blurred.

Optimizing Your Site for a Global Audience

September 15, 2016 No Comments

Your company website represents everything about your brand – mission and goals, products and services, trustworthiness and professionalism. If you are serious about building a brand that is recognized worldwide and is proudly supported by not only the company staff but its intended consumers as well, then optimizing a website fit for a global audience should be of utmost priority and a benefactor of your personal and financial resources. Here are six ways on how you can achieve that and more.

3 BI Tools Every Enterprise Needs to Stay Competitive

September 15, 2016 No Comments

It takes some kind of business superhero to conquer the competition, create global product domination, and earn cheers from investors and stockholders. Who wouldn’t want to tap into some superhuman skills when making strategic business decisions? You might want to get your cape ready, because these three Business Intelligence (BI) tools are going to help you capture big data, provide x-ray vision into your processes, and power up your strategic decision making.

PaaS Adoption Inevitable for Most Applications

September 14, 2016 No Comments

I am increasingly convinced that the eventual adoption of Platform as a Service (PaaS) offerings is inevitable for most applications even if the number of applications built on top of PaaS offerings is relatively low today. What do I mean by PaaS? Services that sit above the more traditional Infrastructure as a Service (IaaS) that most people today equate with cloud computing.

What is Cloudpaging and How Does It Save IT Resources?

September 14, 2016 No Comments

The demands and pressures on today’s IT departments continues to grow. Access to applications is essential to almost any business, and it is a difficult balance for today’s companies to pit reliable, efficient applications access against the need to keep IT costs from raging out of control.

Wikibon Cube Conversation: Modernizing Data Protection

September 14, 2016 No Comments

A fundamental goal of any IT organization should be to protect, preserve and serve data and information in a cost-effective as well as productive way. This webcast discusses ways in which today’s organizations can safely and securely modernize their data protection within the context of the Wikibon Cube Conversation.

4 Reasons Why Big Data Needs More Women

September 8, 2016 No Comments

Every day, the people of the world create 2.5 quintillion bytes of data. That’s 2500 followed by another 15 zeros. This incredible flow of data – and the tools and techniques used to store, extract, transform, and determine patterns in it – are together what’s called “big data.” Big data keeps getting bigger — by 2.5 quintillion bytes every 24 hours, in fact. It’s rapidly changing the world for all of us.

IT Briefcase Exclusive Interview: Why Software Flaws are Costing Companies Billions

September 7, 2016 No Comments

with Vincent Delaroche, CAST In this interview with IT Briefcase, Delaroche discusses why the structural quality of software matters and why he’s still extremely passionate about the business he started 25 years ago. Read More >>>

The IT Landscape for Women in 2016

September 7, 2016 No Comments

Statistics show that women make up 49% of the UK labour force, however, they account for just 17% of IT and telecom professionals. The IT world will only continue to grow. By 2020, employment in all computer occupations is expected to increase by 22%, will females be included in this surge of IT employment? A-level computing has increased by 16% this year meaning that the younger generation is going to be well prepared for the future of digital.

7 Crucial Things Needed to Boost Your Online Business in the First Year

September 6, 2016 No Comments

The online world has grown crowded, and it’s still increasing in volume. It has become the perfect medium for startups, with endless possibilities and open doors for a new business to develop. However, with the vicious competition, certain details of success become forgotten or neglected. It’s important to take the time to implement the right strategies and processes in your new company.

New Means of Transportation and the Future of Human Travel

September 1, 2016 No Comments

Transportation – the first thing that comes to mind when thinking about the concept of a futuristic city. This motif has been explored in many sci-fi movies and, even if you aren’t a fan of them, you are likely aware of the ideas. We’ve rounded up some concepts of futuristic transportation, some of them close to realization, others sparks of imagination!

Smart Offices on the Rise: The Benefits of Integrated Intelligence in the Workplace

August 30, 2016 No Comments

The total market size of smart offices is expected to reach more than $43 billion by 2020 according to recent research by MarketsandMarkets. This growth in spending is designed to help companies improve efficiency, while also reducing overhead costs. Typically, IT spending has been reserved for maintaining legacy software systems and implementing cloud storage systems, but the relatively new technological concept of intelligent workspaces are quickly gaining momentum and helping making modern offices even smarter.

Need to Tame Your Active Directory Beast? Automate!

August 29, 2016 No Comments

Back in 1999, when Active Directory (AD) was introduced with Microsoft’s Windows 2000, “single-sign-on” and the “emerging Enterprise” were the hottest topics in technology. Since then, Active Directory has morphed into the main source of access, authentication and backbone of infrastructure and applications in Windows environments around the world. An estimated 95% of the Fortune 1000 use AD.

7 Ways to Make Your Website More Interesting

August 29, 2016 No Comments

Web design is as much of an art as it is a science. While your website can have immaculate coding, if it isn’t designed in a way to make it interesting to visitors, your site will quickly sink to the bottom of search engine results. Instead, you need to put some effort into making your website interesting for your target audience. Below are seven ways how.

Data, Backups, and You: A Cautionary Tale in Business

August 29, 2016 No Comments

Believe me when I say I’ve had my share of disruptions when it comes to operating an online business over this past decade. I’ve seen minor setbacks such as accidentally overwriting important files to catastrophic disasters like when my laptop bricked after falling out of my bag. When all of your work is done through a computer – it becomes apparent that you need to take precautions to keep your business files safe and sound.

5 Critical Services Every Business Owner Should Have On Speed Dial

August 25, 2016 No Comments

Launching a business is one thing, but keeping it running is a whole different story. The day-to-day operations of your business will generally run smoothly once you’ve become established in the marketplace but that doesn’t mean that there aren’t moments when things need to kick into high gear to get to the next level.

Quench Your Thirst for Innovation with Smart Vending Machines

August 24, 2016 No Comments

It’s peak summer season and vacationers are basking in the sun, soaking up rays by the pool and sandy beaches, with an ice cold drink in hand. While many of us are enjoying carefree vacation mode, sipping a cold libation on a hot summer day, resort hotels, airports, sports venues, health clubs, public transit stations and entertainment centers are busy as ever, actively replenishing their supply of cold beverages and snacks, to meet the increasing consumer demand during high season.

Benefits of a Hosted Desktop for Your Business

August 22, 2016 No Comments

If you don’t know what a hosted desktop is, you are not alone. A hosted desktop is a branch of cloud computing software that, according to Umbee Hosting: “Hosted Desktops are the future. With ever increasing internet speeds, they are becoming the better option for companies looking for greater central control and minimum hardware requirements at the client’s site; as all of the hardware is taken care of in the Cloud.”

Tips for Growing a Successful IT Business

August 22, 2016 No Comments

When it comes to Information Technology, the field is so broad and so varied that the average person isn’t quite sure what they are looking for when they need a professional. Are you in the business of telecommunications or perhaps your emphasis is on business administration or HR software? If you are looking to grow a successful IT business, the first step is probably going to be the most important and that is to define clearly what it is you do – and don’t do as the case may be. From there you can start working towards the ultimate goal of growing a successful and lucrative IT business in your niche.

Two Reasons Why IT Managed Service Partnerships Fail

August 18, 2016 No Comments

Businesses today can’t survive without a myriad of technologies. There are phones, mobile devices, desktops, servers, networking equipment, peripherals, software, security and websites that need to be in place just to effectively run a business. Years ago, small to medium sized businesses (SMBs) relied on the computer guy to handle just about all of their technology needs. Nowadays, technologies have become increasingly complex with many requiring specialized training in the technology itself just to understand the basics of configuration and effective management.



American Customer Festival 2016 New York

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