Inside the Briefcase

Briefcase Highlights


Big or Small, Your Restaurant Can Reap the Benefits of a POS System

May 27, 2020 No Comments

Cash registers are a thing of the past, or at least they should be, to make room for POS systems – Point of Sale Systems. In an age where we can achieve more with less, these systems can streamline your restaurant’s operations and manage your employees and customers more effectively, whether you run a local cafe or a large restaurant chain.

Social Media Strategies to Employ at This Time of Crisis

May 27, 2020 No Comments

No matter what the crisis happens to be, with the right mindset and the right approach, there is always something positive that can come from it, and CoVid-19 is no different. The current crisis has seen businesses forced to close, people lose their jobs and the pause button has very much been pressed on almost everyone’s lives. This however does not mean that there are no opportunities out there and if you ask any Facebook advertising agency, this is one of the best times in which to double down on your social media marketing

5 Cost-Effective Data Management Strategies For Non-Profit Fundraising

May 27, 2020 No Comments

Data management is going to be at the very heart of your nonprofit’s strategy to fundraise and this is where the core of your focus should be ahead of a drive. If your data isn’t already aligned and together in one place then this is the first place where you should start before designing the strategy which you will use. The key to migrating your data, and need to fundraise is doing so in a cost effective manner and that is why using a service such as MoveData Salesforce Integration would be a smart move and give you the perfect foundation for a cost effective data management strategy for your fundraising push.

6 Tech Trends in the Construction Industry to Track in 2020

May 27, 2020 No Comments

In the construction industry, innovations are always popping up. Especially thanks to the help of ever-changing technology, construction techniques in 2020 are more reliant on machines and computers than ever before. As these trends merging technology and construction evolve, building-work and contractor professionals need to adapt to the new methods and equipment.

Trolling Elections: How Fake Accounts Actually Work

May 26, 2020 No Comments

Ever since the 2016 presidential elections, and the subsequent revelations of foreign interference, the issue of bots and trolls on social media platforms has been thrust into the mainstream. There is now a general awareness of the issue of fake accounts on social media, and the potential consequences of allowing those accounts to run rampantly unchecked. However, despite this awareness, fake accounts continue to plague social media websites.

How to Increase the Security of Your Cloud Server in 5 Steps

May 25, 2020 No Comments

If you are having a bit of hesitation about whether or not to add cloud computing services to your IT infrastructure, then you need to know that it’s normal for you to be cautious. When it comes to cloud services, data security is a big source of concern for IT professionals. With an increasing number of companies moving their data and applications to the cloud, company executives are left with the job of striking a balance between the benefits of an increase in productivity and worries about IT security and compliance.

The Benefits of Using the Latest Tech in Business

May 21, 2020 No Comments

Business and technology have always been closely intertwined, but in today’s technologically advanced age tech, plays a critical role in just about every industry, and a business owner needs to understand the value and importance of implementing the best and latest tech. There are businesses in many industries that do not understand what the benefits are of having the latest technology, and this could be holding them back in several different ways, which is why it is worth outlining the main benefits of having the latest technology and what this could do for your business.

Title: Using Powerpoint Templates to Communicate Your Data

May 21, 2020 No Comments

Is my data memorable? With the generation of large amounts of data in an array of business processes, data visualization has emerged as a pivotal part of any PowerPoint presentation. Often comes the time when you’re required to display large amounts of data to your audience. You might be an employee finding yourself in need to present sales data to your director, research teams looking to display proof of concepts to investors or an educator displaying statistics to the students, data visualization is everywhere.

6 Tips for Designing a Professional Website and Brand

May 19, 2020 No Comments

When it comes to attracting customers, having a strong brand identity is essential. Without it, customers can’t get a sense of how your products or services differ from others. But, how do you create a voice for your brand, and what resources can you use to make the process easier? We’re going to share some great tips to help you get started developing your website and brand.

Things to Consider When Choosing an SQL Server

May 19, 2020 No Comments

Most enterprises that do business online use databases to store information. In turn, these databases require servers, such as SQL servers. When so many resources and records depend on a single piece of hardware, choosing an SQL server is no small feat. The wrong SQL server can result in countless hours wasted, waiting for database requests to go through.

What Does the OST File Hide?

May 18, 2020 No Comments

Do you ever wonder about how email is stored on your local PC and which steps you should take in case a mailbox is somehow not openable? I’d like to share my experience with you. Maybe it will be helpful in the future. So, what can you do if you need to open a mailbox?

Google searches surging for IT communications services in UK

May 5, 2020 No Comments

Google Search Trends data for the UK is showing a significant increase in business searching for IT communications providers in response to the impact of COVID-19. Semetrical, a leading digital marketing agency, have undertaken Google Search Trends analysis relevant to core products and services provided by companies within the IT Communications industry in response to the COVID-19 pandemic to demonstrate how IT conferencing solutions have become a top priority for many UK businesses.

How To Monitor and Secure Your Employees’ Internet Activity

May 5, 2020 No Comments

Whether your employees work from home or in an office, overseeing your staff’s internet usage is crucial. How do they spend their time online during work hours? All businesses want to make sure their employees are conducting themselves online in a professional manner and are completing their work tasks. Plus, there are many threats on the internet such as hackers that could compromise the entire business. These are just some of the key reasons why companies should monitor and secure their employees’ internet activity.

How Sales Data Analysis Can Help You Generate More Profit

April 28, 2020 No Comments

Effectively managing customer data is most vital for businesses as it is the most valuable resource of getting useful insights and to improve various business operations accordingly. In order to secure and keep customers, a business needs to interact with them and build strong relationships with them directly. When a business is better able to make data-driven decisions regarding marketing and sales management, the chances of mistakes and errors are reduced. Making important business decisions based on guesswork often leaves your business being disrupted by smart and data-savvy competitors in the market.

Business Management Solutions: How to Combine Strategy with Digital Tools

April 27, 2020 No Comments

Tweet Featured article by James Fuller, Marketing Professional Source: Unsplash Keeping your business up and running is complicated in itself. Helping it to thrive requires further measures that manage every aspect of your goals. Once, a company would have only had its staff to depend on, handling all the numbers and stress. It is good […]

Why Data Loggers Are Important In The Food Industry

April 21, 2020 No Comments

Data loggers are electronic devices used to track and record specific environmental conditions. The average data logger has a microprocessor where the collected digital data is stored. Later the data is downloaded from that device and subsequently downloaded to either a computer or a handheld device. The data logger also has a power source, normally a rechargeable battery pack. The last main component of a data logger is the sensor. This is what is used to measure such environmental conditions as temperature and humidity.

Best Contract Lifecycle Management Software List for 2020

April 17, 2020 No Comments

Contract Lifecycle Management Software manages the agreement process from beginning to end, starting with the proposal request and ending with negotiations. This program eliminates nearly eliminates manual contract management. As a result, the risk of human error is minimized. Additionally, users of this software can have full awareness of the agreement. Complete knowledge of various contracts reduces time-wasting and allows for strategic negotiation.

5 Ways to Save Money When Building a Mobile App

April 15, 2020 No Comments

The importance of businesses reaching the widest audience possible has been a determiner of success ever since the entrepreneurs staring selling products and services. The age-old question has been answered in a number of ways. Today one of the best methods to reach a wide audience is by the incorporation of a mobile app. It is the answer that may be simple but the implementation can reduce the return on investment to the point where company directors turn red in the face and start pulling hair.

Backing Up Our Future: Internet and Cloud Storage Statistics for 2020

April 14, 2020 No Comments

To look at today from the lens of even 15 years ago is an extraordinary thing. Computers and connections are faster than they’ve ever been, and our ability to communicate with each other is now effectively unlimited, given the advent of video chatting and high internet speeds. People use and rely on computers (including smartphones) for most of their working and leisure hours, and children are by default digital natives, ready to tune into whatever the next developments are.

Spike In Mobile Learning Due To COVID-19 Crisis

April 8, 2020 No Comments

The current COVID-19 is presenting many challenges to us all and one of that is lack of mobility! It’s ironic then that we’re experiencing a spike that our online training content is being consumed on a mobile device more often than desktops during this current crisis. That’s most likely down to the fact that the majority of us are homeworking and are mobile around the house if nothing else.

Everything you need to know about University Applications

April 7, 2020 No Comments

Tweet Featured article by Peter McAllister, Marketing Enthusiast and Independent Technology Author Applying for a university can be a stressful and exhausting process. Not only do you have to choose the perfect course, but you have the entire application process to worry about. In this article, we are going to help you with that, by […]

The risks and rewards of Workplace Messaging

April 3, 2020 No Comments

Messaging as a medium is exploding. By 2020, the four largest mobile messaging apps – WhatsApp, Facebook Messenger, WeChat and Viber – had more than 6 billion users in total, surpassing the 4.5 billion users on the four largest social networks (Facebook, Twitter, Instagram and LinkedIn). We are active messaging app users every day, in both our professional and personal lives.

Benefits of Automation To Businesses

March 27, 2020 No Comments

Any businessman worth his salt knows that the key to success is the skill to identify every resource available and to utilize it to the best of his abilities. One of the best things to master, especially in the 21 st century, is the ability to leverage the power of technology. There is no question that we have entered into advanced age. Staying with age-old traditions and methods leaves you vulnerable.

How compliance teams are using AI technology to get ahead

March 25, 2020 No Comments

Compliance teams in businesses of all shapes and sizes across the globe require a number of different tactics to ensure that they are meeting legal or organizational policies set in place, but there is a newcomer in the form of AI that is proving to shake up the way compliance teams conduct business. Artificial intelligence is starting to prove yet again that it might be the solution for businesses.

Are Popups Really Effective for Converting More Customers in 2020

March 25, 2020 No Comments

First answer that comes to mind when hearing such a question, may be “of course, no!”. Most of the people find popups very annoying and it can be a reason for them to leave a site, in fact. This is a common impression by online society, as even popup services admit that popups can sometimes be really annoying. The fact remains that popups, just like Facebook ads, newsletter emails and other kinds of marketing means, can be frustrating if not used correctly.

4 Quick Ways To Improve Your Regional SEO Strategy

March 23, 2020 No Comments

Imagine the number of Google search questions that pop up in a single day? The estimates come to round 5 to 6 billion with 4 billion internet users per day. Any website you develop and content you create competes against 1.7 billion other websites present online today. This only accounts for Google search, what about Yahoo, Bing, and Baidu search engines?

Here’s How to Keep Your Mobile Data Secure

March 23, 2020 No Comments

Mobile phones are the most widely used internet device by billions of people across the world. The portability and affordability of mobile phones mean that they have become an important aspect of our daily lives. However, just like other internet devices like the PC, the rate of losing private data on mobile devices has increased significantly.


March 20, 2020 No Comments

Personalization Engine is a technology that interacts with individual customers to enhance business revenue. It collects data of the customer from outside sources and creates a unique user experience. It creates digital channels to interact with customers to deliver business-related offers, schemes and tries to befriend with the customer, which in turn increases the business profits.

White Label Ad Platform vs Building Your Own

March 20, 2020 No Comments

It’s never the norm for us, so we’re coming clear right away: we won’t be offering a decision-making model on white label vs DIY ad platform and instead we’ll try to do our best to nudge you in the right direction of the highly effective world of ready-made white label solutions.

Managing Startups: Running a Small Business Successfully

March 19, 2020 No Comments

Running a small business can be a challenging endeavour thanks in large part to a competitive business landscape. Even the smallest mistake can have far-reaching consequences, which means there is little wiggle room for most small business owners. Another issue stems from the fact that it takes plenty of experience to weather the storm of business management, but most small businesses have inexperienced owners.