Inside the Briefcase


IT Briefcase Exclusive Interview: The Benefits of Cloud-based Collaboration with Ed Brill, IBM

IT Briefcase Exclusive Interview: The Benefits of Cloud-based Collaboration with Ed Brill, IBM

with Ed Brill, IBM Social Business
In this interview, Ed Brill from IBM Social Business emphasizes the benefits of cloud collaboration and outlines ways in which businesses can overcome security and integration challenges associated with the cloud.

IT Briefcase Exclusive Interview: E-commerce Today with John Mesberg, IBM

IT Briefcase Exclusive Interview: E-commerce Today with John Mesberg, IBM

By John Mesberg, IBM Commerce Solutions
In the below interview, John Mesberg from IBM Commerce Solutions outlines ways in which social media, mobile apps, and cloud computing play significant roles in the growth and transformation of e-commerce.




Briefcase Highlights


SOCIAL BUSINESS

Social media marketing replaces traditional ads for small businesses

May 22, 2013 No Comments

The majority of small and medium-sized businesses (SMEs) are looking to improve their social media presence in 2013, a survey shows. Groupon, which carried out the poll, found that 58% have plans to expand their brand on social media with the overriding aim of enhancing business activity.

IBM Helps Security First Insurance Mine Big Data To Analyze, Prioritize And Route Social Media Requests After A Disaster

May 6, 2013 No Comments

IBM today announced that Security First Insurance, a leading homeowners insurance firm based in Florida, is using smarter content software from IBM and partner Integritie to collect and analyze big data including social media and email to quickly begin the claims resolution process for customers who have been impacted by a storm.

Does It Pay Yet to be a ‘Social Business’?

April 18, 2013 1 Comment

By Joe McKendrick, Author and Independent ResearcherIn recent times, there has been no end to the chatter about the emerging “social business.” Going social means all kinds of great things, they say – from achieving greater collaboration between employees internally to more interaction with customers externally. Read More >>>

IT Briefcase Exclusive Interview: The Pros and Cons of Social Business with Mac McConnell, BonitaSoft

April 12, 2013 No Comments

with Mac McConnell, BonitaSoftIn this interview, Mac McConnell from BonitaSoft describes some of the positive and negative attributes of social business, and outlines ways in which BPM and social business can work together to increase efficiency and productivity for enterprises today. Read More >>>

IBM Expands SmartCloud for Social Business with European Data Center

April 4, 2013 No Comments

IBM today announced that it will be extending its industry leadership with the opening of a European-based IBM SmartCloud for Social Business Data Center. The move aims to help business leaders, such as chief information officers (CIO), chief marketing officers (CMO), and chief human resource officers (CHRO), begin their organization’s transformation with the adoption of social business technology.

IT Briefcase Exclusive Interview: Leveraging Social Business with Tim Minahan, Ariba

April 2, 2013 No Comments

with Tim Minahan, AribaIn this interview, Tim Minahan from Ariba outlines ways in which social business networks provide an easy way to link, coordinate, and conduct virtual business in today’s rapidly evolving business world. Read More >>>

IT Briefcase Exclusive Interview: Making Social Web Data Actionable with Lisa Joy Rosner, CMO, NetBase

April 1, 2013 No Comments

with Lisa Joy Rosner, NetBaseIn this interview, Lisa Joy Rosner from NetBase outlines ways in which organizations can integrate the data being collected through their social media channels, and utilize this social data in conjunction with their other data sources to maximize business value. Read More >>>

IT Briefcase Exclusive Interview: The Future of Social Business with Ethan McCarty, Director of IBM Enterprise Social Strategy

April 1, 2013 No Comments

with Ethan McCarty, IBM Enterprise Social Web StrategyIn this interview, Ethan McCarty, Director of IBM Enterprise Social Web Strategy offers expert advice to business entities interested in utilizing social business to increase productivity and foster innovation within their organization. Read More >>>

IT Briefcase Exclusive Interview: Customer-centric Social Business with Tara Sporrer, Moxie Software

April 1, 2013 No Comments

with Tara Sporrer, Moxie SoftwareIn the below interview, Tara Sporrer outlines ways in which companies can maximize the benefits of social business by making accessible the “collective smarts” of their organization. Read More >>>

Beyond The Three-Letter Acronym: Understanding the Business Value of Modern CRM Systems

March 29, 2013 No Comments

By Ray Gerber, Thunderhead.comMaintaining your customer base requires critical insight into their needs, preferences and behavior. It also requires consistently delivering positive experiences that strengthen relationships…Read More >>>

Ariba LIVE 2013: Business Gets Social

March 22, 2013 No Comments

March 12, 2013 –Every consumer has a unique digital profile that identifies and connects them to the people and services they need to run their daily lives. Businesses have a similar fingerprint that links them with their customers, suppliers and other partners.

OpenText Acquires Resonate KnowledgeTechnologies

March 7, 2013 No Comments

OpenText Acquires Resonate KnowledgeTechnologies

The Socially Responsible Role of Social Media in Crisis Management

March 5, 2013 No Comments

Hurricane Sandy, which struck the U.S.’ Eastern seaboard last October, exemplified the use of social networks in disaster communications. Millions of residents were affected. For many, real-time information was provided through independent, citizen-generated Facebook pages like Jersey Shore Hurricane News and Twitter.

Groupe Mutuel Turns to Azul Systems for Proven Customer Portal Scalability

March 4, 2013 No Comments

With the Azul Systems solution, Groupe Mutuel has realized a number of business advantages. The solution has provided a substantial improvement in the performance of the customer portal and the scalability of the applications for both customers and service agents. The result is the ability to ensure the best online experience for its customer base.

Enterprise App Demands Grow and Shift to In-house: Effects on IT

March 1, 2013 No Comments

By Justin Strong, NovellIf an app can track my 26 mile run through a remote desert, then why can’t my company make an app to help me find client reports while away from my desk? So how is the enterprise responding? Read More >>>

IBM Delivers New Software and Cloud Services to Accelerate Social Business

January 28, 2013 No Comments

IBM Delivers New Software and Cloud Services to Accelerate Social Business

Online Fashion Retailer Privalia boosts its Flash Sales Business with IBM Smarter Commerce

January 24, 2013 No Comments

Privalia, the online leader in fashion “flash sales,” is working with IBM to boost its expanding online sales business through mobile and social channels to meet the dynamic needs of its 11-million digital consumer base. Privalia organizes online flash sales, a phenomena that offers personalized, limited-time offers to consumers at attractive prices.

MOBILE, News, SOCIAL BUSINESS

Facebook Graph Search: Welcome to the Phishing Pool

January 21, 2013 No Comments

Facebook’s privacy critics might have a point when it comes to the new Graph Search function, which security researchers warn could be used to amass information to be used in phishing campaigns. “It will simply help expedite and simplify creating a targeted social-engineering attack,” said Angel Grant, senior manager at RSA. “Think about how many of your Friends you really know.”

So You Can Access Your Organization’s Social Media Data – Now What?

January 15, 2013 No Comments

Businesses place significant reliance on social media to support sales, marketing and customer support goals. An organization’s social channels allow it to reach customers instantly, understand customer needs, gauge brand sentiment, see how it compares competitively and much more. Many business professionals are gaining greater access to their company’s social data but are not quite sure what to do with it. If you are among them, implementing social CRM processes can help you organize, analyze and act upon social data to achieve revenue-generating benefits.

The Guys Behind Google Wallet Want to Personalize Your Next Shopping Trip

January 14, 2013 No Comments

The company Index. This startup is essentially offering to turn every store into the same sleek, technology-driven experience of an Apple store, where you get that one-two punch of efficient, yet tailored service.

Cloud Extend Enables Scancom to Improve Customer Service Levels by 90%

January 10, 2013 No Comments

Active Endpoints, Inc. today announced that Scancom Distribution Ltd., a leading B2B supplier of mobile handsets, airtime and data related telecom products, has reduced the time to resolve customer service issues by 90% by implementing Cloud Extend and Cloud Extend Mobile.

Social Media Can Play a Role in Business Process Management

January 8, 2013 No Comments

Social media offers us a chance to improve the communications supporting process improvement. Leading organizations are already using the power of social media to shape their business process management (BPM) agendas.

The Road to Social Business Transformation: 12 Success Factors

January 2, 2013 No Comments

Information technology (IT) is used to plan projects with linear timelines, aligned work streams and key milestone dates. For social business programs, that’s necessary, of course, but it’s not sufficient. The project team must also expect and plan for barriers, delays and the need for new thinking.

Path Makes Social Search Personal

December 27, 2012 No Comments

The mobile social network Path has come up with a social search system that’s more like a memory bank than an archive, allowing users the flexibility to search in many different ways. “Think of Facebook as Home Depot with long aisles to travel before reaching a pile of stuff, and Path as a local hardware store owned by the person who lives in the apartment above it,” said journalism professor Rich Hanley.

IT Briefcase Exclusive Interview: The Benefits of Cloud-based Collaboration with Ed Brill, IBM

December 21, 2012 No Comments

with Ed Brill, IBM Social BusinessIn this interview, Ed Brill from IBM Social Business emphasizes the benefits of cloud collaboration and outlines ways in which businesses can overcome security and integration challenges associated with the cloud. Read More >>>

IT Briefcase Exclusive Interview: The Value of Social Collaboration Within the Workforce with Kari Woolf, Novell GroupWise

November 15, 2012 No Comments

Kari Woolf Novell GroupwiseIn this interview, Kari Woolf from Novell GroupWise accentuates the value of email, and outlines steps that companies can take to begin improving social collaboration within the workplace. Read More >>>

IT Briefcase Exclusive Interview: E-commerce Today with John Mesberg, IBM

November 9, 2012 No Comments

By John Mesberg, IBM Commerce SolutionsIn the below interview, John Mesberg from IBM Commerce Solutions outlines ways in which social media, mobile apps, and cloud computing play significant roles in the growth and transformation of e-commerce. Read More >>>

Alfresco Named a ‘Visionary’ in Magic Quadrant for Enterprise Content Management

November 1, 2012 No Comments

Alfresco, the cloud-connected platform, today announced it has been positioned by Gartner, Inc. in the “Visionaries” quadrant of the “Magic Quadrant for Enterprise Content Management” (ECM).

Putting Social Business at the Intersection of IT and Marketing

October 30, 2012 No Comments

Jim Freeze, AspectIncreasingly, IT decisions are being made across the entire enterprise, incorporating other functions, especially marketing, in the decision-making process. In fact, Gartner predicts that by 2017 the average IT budget of a CMO will be larger than that of the CIO. Read More >>>

IT Briefcase Exclusive Interview: Maximizing the Benefits of Social Business with Rene Schimmer, IBM

October 24, 2012 No Comments

Renee Schimmer, IBM Social softwareIn this interview, Renee Schimmer from IBM discusses some of the recent trends emerging in the world of Social Business, and how mobile applications and document management continue to play a role in this evolution. Read More >>>

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