Inside the Briefcase

IT Briefcase Exclusive Interview with IBM: How Major Snow Storms Effect Shopping Trends

IT Briefcase Exclusive Interview with IBM: How Major Snow Storms Effect Shopping Trends

with Jay Henderson, IBM Commerce
In this interview, Jay Henderson, Director, Product Strategy, IBM Commerce, speaks with IT Briefcase on how trends such as extreme weather and holiday shopping impact online commerce and what it means for retailers.

The Future is Here: Smart Electronics Designed to be Worn

The Future is Here: Smart Electronics Designed to be Worn

In this program, Gartner analyst Angela McIntyre and Dr. Andrea Claussen and Thomas Claussen of ambiotex look at how measuring and combining heart rate variability, respiration, pulse and movement can make a huge difference for athletes and stress workers...

Briefcase Highlights


Killing Misconception: Five Steps to BPM Success

May 15, 2015 No Comments

by Miguel Valdes Faura, BonitasoftThe common thinking has been that developing and implementing a process-based application will be as complicated and disruptive as a custom development. It doesn’t have to be. Here are five steps to ensure success. Read More >>>

The Most Common Mistakes Website Owners Make

May 15, 2015 No Comments

Do you feel uncomfortable when prospective customers say “I’ll have a look at your website and call you later”? Most business owners are experts in their field — not in website design. In all likelihood you’re currently making one or more very common mistakes with your website that can turn customers off or even put you in legal jeopardy. Here’s our list of the errors which crop up most frequently — check your website for them, and you will probably be glad you did.

3 Ways Automation Technology Drives Business Value

May 13, 2015 No Comments

Gone are the days where CIOs are only responsible for managing IT and service request fulfillment. As demands have evolved throughout the enterprise, CIOs are being asked to fill two additional roles: Chief Solutions Officer and Chief Alignment Officer. IT leaders are now increasingly relied on to develop and execute quick fixes for company-wide issues, while connecting the enterprise technologically and culturally. With so much to juggle, many are turning to automation technology to ensure no objective gets dropped.

CIOs: Here’s How You Find the Value in Skype for Business

May 12, 2015 No Comments

With Microsoft and others rebranding their unified communications offerings (UC), and just about everyone calling 2015 the year of UC, it would seem now is the time for CIOs to get on board. True: More organizations are turning to unified communications. True: IDC predicts the market will grow to $38 billion next year. But even after being told so many times about the benefits of UC, many CIOs are still wary of something that hasn’t delivered on its promise for more than a decade.

4 Steps to Making a Smart Transition to the Cloud

May 11, 2015 No Comments

by Chris Unruh, Grant Thornton LLPDuring the past several years, cloud-based business applications and solutions have emerged as the next frontier for the IT function. The cloud has the potential to transform the way companies operate and enable businesses to access world-class software with little upfront cost. Read More >>>

How to Future-Proof Your Contact Center Technology and Find Your Competitive Advantage

May 8, 2015 No Comments

Tim joined NewVoiceMedia in July 2011. He has over 20 years’ experience as a leader in the IT industry. He served as VP and board member of RSA Security’s international business for seven years where he ran marketing in EMEA, Asia Pacific and Japan. He spent two years as Chief Marketing Officer for SaaS/Cloud-based email management provider Mimecast.

Choosing the IT Dream Team: Diverse Personalities Are Key

May 4, 2015 No Comments

by Weston Morris, UnisysIT organizations today often face a quandary. They need to introduce new technology and develop new services to take on the emerging business challenges confronting their clients. At the same time, they need to maintain, without disruption, the technologies and services that have enabled them to capitalize on existing opportunities. Read More >>>

Consumers Need an Education in Online Shopping Security 101

April 30, 2015 No Comments

by Robin Alden, Comodo CA Ltd.You place so much time and effort into the design and content of your website to increase its “stickiness” and turn online browsers into buyers, and with good reason. Consumers are increasingly doing more of their shopping online while doing so on a wide variety of devices with different screen sizes. Read More >>>

Bpm’online receives the highest overall score among Strong Performers for its product for Midmarket CRM

April 24, 2015 No Comments

Bpm’online today announced that it has been named a ‘Strong Performer’ in The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015 evaluation. According to the report, bpm’online received the highest score for the current offering among Strong Performers.

How to Start an IT Career You’ll Love

April 23, 2015 No Comments

Information technology professionals are finding doors wide open to exciting careers that pay very well and may take them anywhere in the world. If you are a certified IT pro with skills using computers and software to manage information, your expertise will be in high demand in careers including…

Why Marketers Need to Put A/B Testing by the Wayside Content

April 20, 2015 No Comments

by Cory Munchbach, BlueConicWhile A/B and multivariate testing has been known to improve the effectiveness of marketing campaigns, newer tools and methodologies that can be implemented today have evolved to become more effective and informative than their predecessors. Read More >>>

7 Service Desk Habits of The Avengers

April 16, 2015 No Comments

with Vinit Tibrewal, ManageEngine“If you are an IT help desk technician, you’re a superhero!” You may have heard this many times from your help desk solution provider, if not from your customers and colleagues. Read More >>>

Using Dropbox? Get Ready for Spring Cleaning!

April 8, 2015 No Comments

by Paul Castiglione, IpswitchApril is finally here and that means IT teams, like everyone else, will be busy with their spring cleaning projects. While spring cleaning your house is a pretty straightforward endeavor, spring cleaning your files can be a lot more complicated. Read More >>> Strengthens Loyalty Among Its 13 Million Members with IBM Commerce

April 8, 2015 No Comments

IBM (NYSE: IBM) today announced its longstanding collaboration with, the world’s largest online destination for finding and managing family daycare. Working with IBM Commerce, increases customer loyalty and engagement via behavior-driven, automated marketing interactions that are personalized and relevant to each individual.

UC EXPO 2015 – April 21 – 22 in Olympia, London

March 31, 2015 No Comments

UC EXPO 2015 held on the 21 – 22 April at Olympia in London is Europe’s largest Unified Communication & Collaboration (UC&C) event encompassing the full range of technologies and services required to enable more efficient connectivity and bring significant cost savings to organisations.

March Madness Should Not Rest Solely on IT’s Shoulders

March 26, 2015 No Comments

by Steve Riley, Riverbed TechnologyThere are several steps companies can take to keep network performance from faltering without ruining employee morale. Some fall under IT’s area of responsibility, but others require other typically non-tech savvy departments and personnel. Read More >>>

How the Experience Web Will Finally Eradicate the Language Barrier

March 25, 2015 No Comments

by Rob Vandenberg, Lingotek Now that our global culture is becoming increasingly digitized, not least with the addition of the Apple Watch and drone delivery, language is going to take on new meaning. The barriers to comprehension will be lower than ever, but the obstacles to effectively marketing your global business will rise. Read More >>>

Gartner Digital Workplace Summit 2015

March 20, 2015 No Comments

Gartner Digital Workplace Summit 2015, May 18-20, Orlando, FL., delivers the strategic insights and actionable advice needed to redesign your organization’s work environment.

Retail: It’s all about gaining consumer confidence

March 18, 2015 No Comments

It’s no secret that the Internet and e-commerce have revolutionized the retail industry in recent years. E-commerce has drastically changed the way in which information about a customer’s journey to purchase is captured. Companies can now determine with relative ease what a specific customer is looking for, how they found the site, products they have purchased previously, and even past purchases they abandoned.

IT Briefcase Exclusive Interview with IBM: How Major Snow Storms Effect Shopping Trends

March 18, 2015 No Comments

with Jay Henderson, IBM CommerceIn this interview, Jay Henderson, Director, Product Strategy, IBM Commerce, speaks with IT Briefcase on how trends such as extreme weather and holiday shopping impact online commerce and what it means for retailers. Read More >>>

How to lower your company`s IT development costs

March 10, 2015 No Comments

Doing business is one of the things that has changed the most with the advent of the modern digital age, along with human communication. Since the 1980s, our entrepreneurial processes have begun integrating computers and information and communications technology solutions in order to provide easier management of a number of business factors – financial analytics, inventory and storage listing, transport and logistics monitoring, ordering and providing post-sales services to the customers, just to name a few.

Five Critical Tips for Growing Your Social Media Fan Base

March 4, 2015 No Comments

Developing a fan base on social media doesn’t happen overnight. There are a number of critical components to getting your company noticed on social media quickly and effectively. Jenny Q. Ta, entrepreneur, social media expert and CEO of​, the first-of-its-kind Social Networthing™ site, offers five critical tips for growing your fan base on social media.

Microsoft Partners With N3 For Innovative Social Media Listening Program

February 25, 2015 No Comments

Leading global demand generation and sales execution firm N3 has been tapped by Microsoft for a multi-year contract to expand use of N3’s social media services. The program monitors mentions of the company and its products on social media channels, opening the door to direct engagement with customers. N3 will employ 50 experts to review user-generated content discussing Microsoft on Twitter and Facebook.

The Future is Here: Smart Electronics Designed to be Worn

February 23, 2015 No Comments

In this program, Gartner analyst Angela McIntyre and Dr. Andrea Claussen and Thomas Claussen of ambiotex look at how measuring and combining heart rate variability, respiration, pulse and movement can make a huge difference for athletes and stress workers and why wearable technologies are impacting the health, fitness and other industries.

Making the most of your Hybrid Cloud Migration

February 20, 2015 No Comments

By Dave Eichorn, Zensar TechnologiesEnterprises understand the value of hybrid cloud models to achieve a variety of benefits, including lower startup costs, simplified management, and flexibility to scale storage on an as-needed basis. In fact, according to Gartner, nearly half of large enterprises will have hybrid cloud deployments by the end of 2017. Read More >>>

The Role of IT Departments in Small Marketing Businesses

February 18, 2015 No Comments

The marketing department has been the priority in most businesses for a long time. In addition, today’s digital world is changing the math and making the technical department. This is because traditional marketing is succumbing to data driven marketing. Digital marketing strategies have become the trend, and any business that needs to remain relevant must embrace the change. The merger between technology and marketing is making companies that want to boost profits or have a competitive edge make the IT department a critical player.

Clarizen Survey Reveals Workers Consider Status Meetings a Productivity-Killing Waste of Time

January 30, 2015 No Comments

On January 22, 2015, San Mateo, California based Clarizen, a leader in enterprise work collaboration software announced survey results that show status meetings undermine worker productivity with lengthy preparation requirements and distracted, multi-tasking participants. Three in five employed adults reported that preparing for a status meeting “takes longer than the meeting itself,” while more than one-third of those who attend status meetings called them a waste of their time.

Recent Insight into Analytics in the Cloud

January 26, 2015 No Comments

by John L. Myers, EMAAs we enter the middle of the second decade of the 21st century, many organizations are recognizing and utilizing cloud infrastructure as a way to implement their analytical and business intelligence requirements. Read More >>>

5 Ways DocOps Will Help You Globalize Your Business

January 23, 2015 No Comments

by Rob Vandenberg, LingotekIn yet another case of “what you don’t know actually can hurt you,” DocOps is the latest process poised to up-end your content-management world. If you haven’t heard of this DevOps adaptation, you need to, especially if you hope compete in the race to globalize. Read More >>>

Office Network Planning: Connect Your Business To The Future!

December 30, 2014 No Comments

Office network planners face many challenges. The Internet is now for merchants a major component of daily business and for consumers an increasingly convenient market for products and services. Telecommuting is on the rise as employers seek to lower costs and workers seek home-based alternatives to traditional commutes that consume so much unproductive time. Network planning for the constantly increasing data traffic driven by these developments should consider wiring hardware and computing software for foreseeable future needs.


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