Inside the Briefcase

Briefcase Highlights


Digital Experience Strategies that Work Around the World

July 21, 2016 No Comments

Many companies never anticipate the implications going global will have on their web presence. The sheer complexity of managing the content for multiple brands, products, digital channels and demands on a website is mind boggling – even before you multiply this complexity by the number of languages the site must be localized into.

The Shift to Freelancers: What IT Managers Need to Know

July 14, 2016 No Comments

IT managers, take note: the need for talent is at an all-time high, and turning to freelance resources can bolster your team without the commitment of a full-time hire. U.S. labor force demographics are undergoing a transition with the number of self-employed Americans currently hovering around 15 million—and is anticipated to grow to over 50 percent of the workforce by 2030. This influx of readily available, and incoming, talent demands a review of the landscape because while there’s great promise for growing organizations, a shift to a freelance work model brings new learnings and challenges.

The Four Stages of Dating (Your Customer)

July 12, 2016 No Comments

In order to create a marketing strategy that builds a loyal relationship with customers, you, as a retailer, need to make personalization a priority. Understanding your customers and how they interact with your business directly and indirectly is critical in driving value, repeat business and, most importantly, longevity of relationships. Customers need to feel valued, respected, understood and treated like they’re more important than others. This goes beyond providing superior customer service, and involves communicating in a much more meaningful and personalized way.

How to Pick the Right Networking Tools

July 7, 2016 No Comments

Networking tools play a vital role in network management. They help you identify glitches in the system, help you make proactive decisions in network administration and help meet compliance requirements among other things. However, before you find that software that will appeal to your needs, you have to do a lot of work understanding your network needs and reviewing different tools. The purpose of this post is to help you find the right networking tools for your organization needs.

5 Mobile Development Pitfalls – and How to Avoid Them

July 6, 2016 No Comments

The mobile web is going through an exciting growth phase as consumers and businesses shift their interests toward the “second screen.” Even the media is taking notice of the trend: Forbes declared 2015 the “Year of the Mobile Web.” If your business is not yet treating mobile web and app development as a priority, now is the time to start. But do not get swept away by the excitement: Your business should not build an app just for the sake of having one.

Recruiting Software: A Game Changer for Small Business

June 28, 2016 No Comments

Finding top talent has become something of a surgical process in the modern tech era. Fortunately, recruitment tools have come of age. With numerous helpful features and putting an organized spin on recruitment efforts, the benefits of operating with recruitment software far outweighs flying blind as an employer. To help you better appreciate why recruitment software is right for your small business hiring needs, here are a few points to consider.

PDF to Excel Converter Online: Choosing the Right Tool for Your Business

June 28, 2016 No Comments

Many applications online allow you to convert an instance of a PDF file into a Word document. What if you wanted to convert a PDF file into Excel format? Maybe you want to run some quick analysis on the report? For business, being able to transform PDF invoices accurately into Excel formats is a necessity. So is being able to convert purchase orders, quality reports, and product price lists into Excel ready formats. By converting these documents into Excel, business is better placed to record the documents and perform all types of analysis on the documents.

How important is The Phone in the Internet Era?

June 23, 2016 No Comments

With the rapid advancement in technology, many businesses are abandoning effective methods of communication such as phones in favor of modern methods such as computers that are mainly used to compose, send and receive emails. The computers are also used to reach out to prospective clients via websites, blogs and social media platforms such as Facebook, Twitter or Google+.

Geofencing as a Marketing Tactic

June 21, 2016 No Comments

In recent years almost all advertising is done online. Digital marketing practices drastically improved promotion techniques, but location-based targeting is still not precise enough to target consumers, who are in close proximity of a certain venue. Before geofencing marketers and entrepreneurs used banners, signs and leaflets for this purpose, but now they can finally move to more subtle and efficient ways of promotion. In this article we are going to demystify geofencing and explain its benefits and disadvantages.

EMV Myths Debunked for the Retail Industry

June 15, 2016 No Comments

On October 1, 2015, a liability shift occurred as it relates to responsibility for paying for chargebacks for counterfeit cards used at a retail store. Between the retail stores, the bank that issued the credit card, and the payment processor, whoever is prepared the least to accept EMV payment cards will now be responsible to pay for the chargebacks. With this still being a relatively new practice it can still be confusing for some users. The folks at Counterpoint POS have put together an infographic below, debunking common myths regarding EMV credit card processing.

Tricks to simplfy the life of a software engineer

June 13, 2016 No Comments

In earlier times when the technology was not so advanced, software used and developed was simple in nature. So, in those times the field of software development didn’t gain much credibility and importance as it has now. But now the technology is changing fast with the generation. The software used earlier have either been discarded or updated to a more advanced and an intelligent version of the older one. Which means the software are more complicated and the software projects have grown larger. A new approach was then adopted to develop a software wherein a team of engineers plan and design the basics of a software, then test its working and then develop an integrated system with user interfaces. This method of developing a software is called software engineering.

Things to Consider While Designing Digital cum Mobility Strategy

June 9, 2016 No Comments

With end-user accessing all the information via digital means, small and mid-sized enterprises are on a move to build their digital presence on web and mobile apps, to make their services accessible for users on digital landscape and generate revenue out of it. Enterprises are also streamlining their day to day tasks and processes to get benefits such as faster service, real-time report, around-the-clock availability, improve productivity and quality check; which indirectly helps to increase business growth and sales.

Internet of Things (IoT) Healthcare Market is Expected to Reach $136.8 Billion, Worldwide, by 2021

June 8, 2016 No Comments

According to a new report published by Allied Market Research titled, “World Internet of Things (IoT) Healthcare Market – Opportunities and Forecasts, 2014-2021″, the world internet of things (IoT) healthcare market is expected to reach $136.8 billion by 2021, registering a CAGR of 12.5% between 2015 and 2021. Services and system & software segments collectively occupies a dominant share in the world IoT healthcare market and is expected to drive the growth over the forecast period. Patient monitoring application segment is expected to maintain its lead position with $72.7 billion by 2021.

IT Briefcase Exclusive Interview: Rethink and Replace VPNs with Workspace-as-a-Service Solutions

June 6, 2016 No Comments

with Jon Senger, VertiscaleIn this interview, Jon Senger, co-founder and CTO of Vertiscale, speaks with IT Briefcase about the weaknesses of VPN-based remote access solutions and describes how new cloud-based Workspace-as-a-Service platforms support much higher levels of data security along with vastly greater convenience for end-users. Read More >>>

Shifting Left: Knowledge Centered Support for Improved Customer Service

June 6, 2016 No Comments

Reaching customers more efficiently. Educating users on the use of product and features. Engaging in conversations time and time again, covering the same ground. How best to bottle these conversations up and provide the best and most relevant information to the right users when they need the most appropriate information.

Use a Knowledge Base to Improve Inter-Departmental Coordination

June 1, 2016 No Comments

The odds are very good you’ve read stories about how a knowledge base can help customers out by getting information on a variety of products and services. It can help them to get answers for all kinds of questions that they hold about anything your business might offer. This can especially save them the trouble of having to call a customer service desk for help.

Optimize IT for Innovation by Shifting to Hybrid IT Outsourcing

May 24, 2016 No Comments

If you’re a CEO or CIO looking to refocus IT assets to empower business growth, this report is for you.

Infographic: How to Protect Kids from the Dangers of Social Media

May 19, 2016 No Comments

There is a dire need to keep kids away from social media because kids are not considered to be safe mentally and physically over such platforms. The teen generation is very much addicted to internet and social media. Not only they are getting negative impacts and facing dangers but destroying their daily routines, studies and lives as well. When a teen will spend most of the time on internet and using social media apps, how would he/she be able to concentrate on the studies?

5 Tips to Ensure a Successful Project Collaboration Experience for Remote Workers

May 19, 2016 No Comments

It can be argued that we’re in the golden age of the remote employee. The evolution of cloud and mobile technologies has eliminated many of the traditional barriers and overhead costs required to operate a business. Perhaps no sector has benefited from this more than professional services, where the only capital you truly need is a computer and a working internet connection.

IT Briefcase Exclusive Interview: Understanding the Evolution of Enterprise Mobility

May 16, 2016 No Comments

with Wes Gyure, IBM SoftwareIn this interview, Wes Gyure, MaaS360 Portfolio Offering Manager, IBM, helps us understand the evolution of enterprise mobility and the challenges organizations are facing as they look to enable their mobile workforce. Read More >>>

Big Data And E-Commerce: Making The Most Of New Insights

May 13, 2016 No Comments

The e-commerce market is growing, averaging a 250-percent increase per year. However, just 8 percent of all product page traffic converts to sales — in other words, it’s still a challenge for retailers to move past the research stage and convince users to “buy now.” One way to improve e-commerce is through the use of big data. Here’s a look at how you can leverage new insights to boost your bottom line.

How to Incorporate Social Media in Events Marketing

May 13, 2016 No Comments

In addition to determining the right type of event to host yourself or attend as a guest in order to promote your business, you also need to know how to actually promote that event and the fact that you will be hosting or attending it. Social media is a key tool that you should be utilizing and incorporating into your events marketing strategy. Continue reading to learn how you can do so effectively and easily.

Connecting with the Next Gen Customer

May 12, 2016 No Comments

This eBook outlines the top 5 trends progressive companies are adopting to transform their old-school contact centers into modern customer engagement centers.

Seizing the Moments: The Insider’s Guide to Perfecting the Customer Journey

May 12, 2016 No Comments

In their report, ICMI Guide to Perfecting the Customer Journey, they offer recommendations to help contact center decision makers

Your SEO Strategies need to be renewed – Why?

May 11, 2016 No Comments

Tweet David Waterman, content specialist and SEO expert Think you have already done your job? Now, that you are done with SEO and it is great that you have successfully optimized your website but sorry to say that you are not done with SEO. The truth is that you will be never done with SEO. […]

Easier Handling of Insurance with Latest Apps

May 11, 2016 No Comments

Managing your finances and handling your insurance is definitely getting easier with a consistently growing range of personal finance, banking and insurance apps that could immensely simplify how you spend or save money and how you handle your auto, health or home insurance plans. A recent survey conducted by Federal Reserve has revealed that around 28 percent of consumers having mobile phones usually track all their monetary habits with the mobile phone.

Webcast: They have all our passwords. It’s time for MFA everywhere.

May 10, 2016 No Comments

Let’s face it. With so many credentials having been compromised and made available to attackers, password-based security is no longer effective. We know that eliminating passwords is the right thing to do, but that takes time, and the bad guys are already inside our networks.

Ridesharing Apps: Saying Goodbye to Taxi Services?

May 9, 2016 No Comments

When we think of ridesharing apps, the very first thing that pops into our minds is the efficiency of popular taxi apps like Lyft and Uber. Before we delve into further details about fleet management systems let’s take a look at the basics of what ridesharing apps are and how they have their positive effects. So how does a taxi mobile app work?

Social Customer Service: The Pivotal Driver of the Social Enterprise

May 9, 2016 No Comments

This white paper outlines the challenges and risks associated with managing social customer service, offering a few examples of brands negatively impacted by negative social media interaction, and outlining a strategy for building a socially enabled modern contact center.

IT Briefcase Exclusive Interview: Steps for Successful VDI Implementation

May 6, 2016 No Comments

with Jeremy Moskowitz, Founder and CEO, PolicyPak SoftwareIn this interview, Jeremy Moskowitz, founder and CEO of PolicyPak, speaks with IT Briefcase on the challenges and opportunities of using a virtual desktop infrastructure (VDI.)Read More >>>


Gartner Catalyst Conference San Diego 2016

American Customer Festival 2016 New York

ITBriefcase Comparison Report

Cyber Security Exchange