Inside the Briefcase


Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of a single user at an Anthem subsidiary clicking on a phishing email. Yet, the breach exposed the sensitive information of approximately 78.8 million members and cost the company more than...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media users. For business owners, social media is a great way to reach both potential and current customers. Still, many people are on the fence about using social media to promote...





Briefcase Highlights


SOCIAL BUSINESS

4 Ways AI is Shaping Real Estate

October 16, 2018 No Comments

According to Adobe’s most recent Digital Trends report, 15% of businesses are currently using artificial intelligence (AI), but 31% stated they planned to do so within the next 12 months. The report also notes that the top-performing organizations were more than twice as likely as their peers to be taking advantage of AI for marketing.

3 Apps for SMBs to Improve Conversion

October 10, 2018 No Comments

Improving the conversion rate presents quite a challenge for a lot of SMBs because many of them mainly focus on quantity over quality. They want to grow their business, so they put a lot of effort into using various marketing techniques to drive more traffic to their website, without getting a good look at the big picture and trying to attract the right kind of traffic.

Work That Matters

October 9, 2018 No Comments

What type of work matters to your organization? Every minute of every day you have talented, experienced professionals working for you – people you are paying well to do their job. What are they doing with that time? Are they inputting data or filling out forms? Are they checking boxes?

Ironclad SaaS Security for Cloud-Forward Enterprises

October 5, 2018 No Comments

The 2015 Anthem data breach was the result of a single user at an Anthem subsidiary clicking on a phishing email. Yet, the breach exposed the sensitive information of approximately 78.8 million members and cost the company more than $100 million. A quick search for “security breach” won’t just deliver news about the biggest scandal from the past few years. Instead, you’ll likely find one from just yesterday or last week. Following the digital transformation, data breaches are happening more often.

How Automation Can Drive Digital Transformation in IT

October 4, 2018 No Comments

Digital Transformation – has come a long way from being a buzzword to a way of defining business. Indeed, it is imperative for companies globally, whether it is a small agency or a big enterprise. Competitive market strategies, boardroom discussions, contents, researches, and study – everything is making digital transformation evident and prominent. When we talk about IT, digital transformation is affected by automation at a larger scale.

How to Stay On Top of Technological Trends as a Graphic Designer

October 3, 2018 No Comments

Technology today develops exponentially. Every day, it gets harder and harder to keep up with all the new and improved. Staying relevant as an artist is vital to one’s survival – artists just don’t get paid enough to risk failure. Graphic designers are limited almost exclusively to digital work, usually in branding and website design, so in this digital age, they need to be staying far ahead of the curve in terms of technological changes. So if you’re falling behind as a graphic designer, follow these tips and tricks to get back on track.

3 Things That Can Help Protect Your Business from Cyber Security Risks

October 1, 2018 No Comments

Companies all over the world are increasingly concerned with cybersecurity after a number of high-profile cyber-attacks devastated companies and governments all over the world in the last few years. Clearly, this is a growing threat that must be addressed by business owners if damages are to be minimised and prevented. No one is safe – from small companies to large corporations – hackers are targeting businesses at all levels because they know that there’s a lot to be gained by stealing data and causing disruption to everyday operations.

Rising Technologies That E-commerce Should Embrace

September 26, 2018 No Comments

We live in the digital era, which means that anything we own or any activity that we conduct nowadays, is somehow tied to technology and digitalisation. The commerce area is no exception for sure, given the fact that digital commerce plays a leading role in the game, dictating how business works in general. As we get busier and busier everyday, we’re developing a habit to do all of our shopping online, whether it involves clothes, food or electronics. And because of this very fact, the digital strategy that a company adopts is crucial when it comes to the customer experience.

IT Briefcase Exclusive Interview: How Smart Availability Can Help Organizations to Reap the Full Benefit of Analytics, When Applied to IT and Business Processes

September 20, 2018 No Comments

The bottom-line value associated from data-driven processes has become increasingly intertwined with analytics. In many instances, analytics has arisen as the key focus of business critical apps, whereas it was once simply regarded as a supplement. Today, we speak with Don Boxley, CEO and Co-Founder of DH2i, about the criticality of analytics and how organizations can put themselves in the best position to plan, deploy and reap its full benefits.

7 Gadgets that Could Improve Your Productivity

September 20, 2018 No Comments

If you’re often busy in the workplace, you might need a bit of help improving how much you can produce each hour. Whether distractions are problems for you, or you just need a bit more general motivation, some of these apps and gadgets could be the solution! We’re going to look at seven convenient gadgets that can improve your productivity in the workplace.

3 Ways Video Marketing Can Build Your Brand Identity

September 20, 2018 No Comments

Having a strong brand identity is crucial to your business’s success. Without one, you won’t build for yourself a foundation that will allow you to stand out from the crowd and project to the world what it is you’re all about. Ultimately, what this lack of reputation will result in is the likelihood of you not drawing any custom, and that will only ever result in a lack of profit coming your way.

Machine Learning for GUI Test Automation

September 19, 2018 No Comments

Automation has become a necessity in today’s agile world where production cycles require more incremental updates that need to be tested quickly. Software testing engineers are looking for ways to speed up test automation in intelligent ways, for example by applying machine learning practices. This blog post will focus specifically on how machine learning is currently improving GUI test automation and describes what challenges need to be solved along the way.

Things You Should Know Before Working with an IT Support Provider

September 19, 2018 No Comments

Information Technology is a complicated realm for the average person to dabble in. You cannot simply take over the IT operations of your company in a fit of money-saving inspiration and expect everything to keep running smoothly. You definitely cannot learn how to manage your own company’s technicals overnight. That’s why it’s necessary to have someone more skilled and more knowledgeable do the work for you.

How Entrepreneurs Can Benefit from Social Media

September 18, 2018 No Comments

This is the era of social media and its impact on business cannot be underestimated. Not only has it set new trends in marketing but also on how business is conducted in general. The fact that it is free makes it a venture worth trying. Richard Dean, CEO at Caffeinated says “As a digital entrepreneur you probably are active in different social media platforms. But are you using them to add value to your business? Do you know how to fully exploit all that they have to offer to increase your profits?”

The Top 5 Software For Managing Oil and Gas Companies

September 17, 2018 No Comments

Managing oil and gas companies of any size or portfolio is always a mammoth task. From the smallest extractor companies to the largest distribution networks, managing these fast-paced and at-times volatile companies will involve keeping tabs on billions of dollars in revenues and outgoings.

10 Reasons You Should Outsource Web Development Instead of DIY

September 7, 2018 No Comments

With the myriad of free website builders available, anyone can build their own website easily and inexpensively. But far fewer people know how to make a successful website. Do you? Do you know the difference between designing for success and merely arranging site content onto a pre-made template? Do you have experience and up-to-date knowledge of web design and SEO? Do you have a proven track record of several sites you’ve built or redesigned that are successful to this day?

Machine Learning: An Intuitive Definition

September 6, 2018 No Comments

‘Machine Learning’ is a buzzword that has been thrown around incessantly in recent years, with a plethora of different implementations across a vast array of industries. Machine Learning algorithms are being used in risk analysis in the insurance sector, in personalized health monitoring in hospitals and doctor’s offices, in predictive market analytics, a service with practical applications prior to selling your home through programs such as a flat fee mls, and even in your favorite online retail outlet, with sites such as Amazon specifically honing the suggested items you see based on previous search history and purchases.

What BI Actually Means For Your Business

September 5, 2018 No Comments

In a recent study, nearly 90 percent of the business owners polled claimed they believe that big data will revolutionize the way the world of business just like the Internet did. Being a part of the big data revolution is only possible when embracing the power of business intelligence (BI). Whether you are using BI to monitor trends or as a tool to make the integration for AWS CloudWatch easier, it can be quite powerful. The main benefit of using BI is that it allows you to utilize the power of knowledge to further the reach and influence your business has.

Why You Should Consider a Degree in IT

August 29, 2018 No Comments

Are you currently deciding which career path to take? Tossing up between a couple of choices but not sure which really speaks out to you? Information technology (IT) is the use of computers to store, send and retrieve information. Not only is the area a stimulating and rewarding environment to work in, but there are also numerous benefits that supplement the degree and its career. Here is why you should consider a degree in IT.

5 Little-Known Factors That Could Affect Your Serverless Application Model

August 27, 2018 No Comments

Have you ever considered delegating the ins and outs of handling an app’s server to a third-party? Serverless architecture is the new craze – it allows you to build your applications while someone else manages the server. Check out this guide to see exactly what goes into a successful serverless application model.

3 Apps That Improve Efficiency in the Workplace

August 22, 2018 No Comments

The greatest efficiency booster in the workplace is a seamless collaboration among the employees. Professional writing service providers refer to it as teamwork. Employers always expect employees to work their way around improving productivity without giving excuses. This means teammates must find effective ways to overcome challenges which are obvious in every team. The strength and efficiency of a team are not defined by the absence of challenges but rather the collective willingness and commitment to make it work.

Augmenting Reality: How Immersive Technologies are Changing our World

August 22, 2018 No Comments

Virtual reality is far from a new concept, and attempts to create complete, immersive simulated environments reach back way beyond the birth of modern computer technology. Primitive VR was already being used in industrial applications such as automobile manufacturing over 40 years ago, and for entertainment purposes since the 1990s.

IT Briefcase Exclusive Interview: How to Optimize IT Operations and End User Productivity with Endpoint Print Management

August 20, 2018 No Comments

In this interview we cover current trends in end-user computing, endpoint management, digital transformation and how they impact IT operations and user experience. Henning Volkmer, CEO of ThinPrint, discusses how printing remains a crucial piece of IT services as the easiest to use human interface to digital applications.

The Key Benefits of Using Social Media for Business

August 20, 2018 No Comments

Worldwide, there are more than 2.6 billion social media users. For business owners, social media is a great way to reach both potential and current customers. Still, many people are on the fence about using social media to promote their company because they’re not sure where to start or if it will be worth it. However, there are some solid benefits proven to make it worth your while. Here are some of the biggest benefits of social media for business. Check them out!

Computer Lagging: 5 Likely Reasons Why It’s Happening

August 16, 2018 No Comments

There’s little more irritating than a laggy computer. Our lives are built into our computers nowadays, making it doubly frustrating when our machines start acting up or getting slow. There is some science behind the phenomenon, so you’re not completely crazy if you feel like your computer’s been slowing down over time. But knowing the science behind the failure doesn’t make it any easier to stomach: you want to be able to fix the problem.

Tablet Buying Guide: 5 Things to Consider Before Investing in a Tablet

August 15, 2018 No Comments

Are you considering buying a tablet? If you’re lost on how to choose one that has the right features to fit your lifestyle, follow our tablet buying guide for assistance. The number of tablet users in the U.S. is expected to surpass 177 million this year. This proves just how popular the mobile device has become since the iPad was introduced in 2010.

Technology and Education – It’s a Love Affair!

August 14, 2018 No Comments

“How do I love thee? Let me count the ways,” wrote Elizabeth Barrett Browning a long time ago. It was a love sonnet. But many of us could say the same about technology. It has disrupted so many parts of our lives, and in so many good ways. And while the education sector is often slow to embrace change, it is definitely embracing technology. The results have changed delivery systems in some pretty amazing and wonderful ways.

Data Integration: AWS Glue Overview

August 14, 2018 No Comments

In the era of technological advancement, companies have resorted to using ETL tools in an effort to integrate their data. AWS glue is a service that entails the complete management of data extraction, loading, and transformation. The technology operates on the basis of the interaction of many elements to establish, manage and operate an individual’s data warehouse. The service aims at categorizing and preparing data for efficient movement from one store to another.

Tech is a Game Changer in Reducing Medical Errors

August 13, 2018 No Comments

Around 250,000 deaths per year occur due to medical errors, making them the third leading cause of mortality in the United States. The physical suffering, as well as the psychological and mental anguish caused by these unintentional acts, cost money and time. Luckily, with the advent of advanced technology, there are several ways that medical errors can be prevented to improve the outcomes of healthcare. By integrating technology in healthcare, on or off the operating table, the likelihood of errors and negligence is reduced substantially.

Voice and Visual Search Technologies on the Rise

August 13, 2018 No Comments

Search engine technology has evolved in just a couple of decades. Google was born in 1997 and quickly dominated the Web — flat screens were not even existing then. Searches were done on big, bulky desktops. Then laptops came, a portable solution to computers. Shortly after emerged the smartphones, and now in one swipe of a finger, people can get info in a split second. The rest is basically history.

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