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5 Ways Technology Can Grow Your Electrical Business

December 8, 2022 No Comments

Featured article by Blaine Johnson

Technology has revolutionized the way businesses operate. It has made the global market connected and easy to trade in as businesses can easily communicate, buy, purchase, and sell to anyone at any time. Businesses that have adopted innovative technology have had an added advantage over their competitors who have not embraced such advancements in their ways of working.

Technology has allowed businesses to become more efficient and productive and this has very much extended to the electrical industry. Considering how competitive this industry is, your business should look at ways to stay on top of the game by adopting smart new ways of working. Here are some ways to do so:

  1. 1. Better customer service

Like in any other business, customers play a vital role in the growth and success of your business. Adopting technology will help you serve your customers better. This is because technology can enable you to understand your customer’s needs and wants better. For example, when you use electrical estimating and managing software from companies such as Jobber, you can more easily carry out daily tasks such as assigning jobs faster and dispatching your team in a more efficient way, tracking quotes, and communicating with clients to ensure they’re happy with the job.

Additionally, you can use a customer relationship management (CRM) system to help keep track of your interactions with customers, understand their purchase history, and predict their future needs. This information will be very helpful in providing them with the best possible experience and encouraging them to come back to you for repeat business.

  1. 2. Track and manage finances

Managing your finances is one of the best ways to ensure your electrical business grows. When you track and manage your finances, you’ll know where your money is going, what’s working, and what’s not. You can also track all the paid and unpaid invoices and get real-time insights into your business’ financial health.

Technology can help you manage your finances in several ways. For example, you can use accounting software to automate tasks such as invoicing and tracking expenses. This will save you time and allow you to focus on other aspects of your business. Additionally, you can use an estimate template to help you create professional and accurate estimates for your projects that’ll impress clients and work harder to win more jobs.

  1. 3. Marketing your business

In the past, marketing your electrical business was a very difficult and costly task. However, with the advent of technology, marketing your business has become much easier and more affordable.

There are some ways to market your business using technology. For example, you can use social media to reach out to potential customers and create a strong online presence for your business. Additionally, you can use email marketing to send out newsletters, special offers, and other information about your business to your customers and prospects.

You can also use search engine optimization (SEO) to ensure that your website appears at the top of the search results when potential customers are looking for businesses like yours. When your website ranks higher, visibility increases, and so does the number of leads and customers as a result.

  1. 4. Improve productivity

Technology can also help you improve your productivity. For example, you can use project management software to plan and manage your projects more effectively. Additionally, you can use time tracking software to track the time your employees spend on each task and identify areas where they’re wasting time.

You can also use employee productivity tracking software to monitor the performance of your employees and identify areas where they need improvement. If employees don’t meet their KPIs, you can more easily determine where they’re struggling or the problems they’re facing. You can then provide the coaching or upskilling they need to improve.

By improving productivity in your business, you can complete projects on time and within budget. This will impress clients and lead to more business.

  1. 5. Analytics and reporting

Your electrical business needs to have insightful data into its performance. Technology can help you get these insights through analytics and reporting. For example, you can track the number of visitors to your website, the average time they spend on your site, the pages they visit, and where they come from. This information will be very helpful in understanding what’s working and what’s not.

You can also track the number of leads and customers you’re getting from your website. This information will be very helpful in understanding the effectiveness of your marketing efforts. By tracking this information, you can make data-driven decisions that’ll help your business grow.


Technology can help your electrical business in many ways. Using technology, you can manage your finances, market your business, improve productivity, and get better insights into your business. By taking advantage of these technologies, you can grow your organisation and succeed in today’s competitive marketplace.

Blaine Johnson

Blaine Johnson is a creative, advertiser, and ad agency CEO. Blaine loves helping entrepreneurs discover their brand image and voice through creative ads, as well as writing blogs for those far from his city. He is a proud husband and father and spends his weekends focused on his family.

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  1. 1. Panel®, Expert. “Council Post: 14 Smart Ways To Improve Your Customer Experience Using Technology”. Forbes, 2022,
  2. 2. Business, Yelp. “7 Electrician Advertising Ideas To Boost Sales”. Yelp For Business, 2022,
  3. 3. White, Danni. “How Technology Increases Productivity In The Workplace”. Techfunnel, 2022,
  4. 4. “What Is Web Analytics?”. Techtarget, 2022,

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