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6 Instagram Marketing Strategies to Grow Your Small Business

May 8, 2019 No Comments

Featured article by Habib Khan, Independent Technology Author

Growing your small business on Instagram requires tact and planning. Instagram has a lot of potential irrespective of the size of your business. You just need to know the tools to use, and how to use them. The key lies in winning as many followers as possible from the more than one billion subscribers, and to get those followers interested in your products. You can opt to buy likes and followers from websites such as, but you will still have to put in some work to enhance these followers’ engagement.

Let’s look at some six strategies you can utilize to grow your small business on this platform.

Start with a Business Account

If you already have a personal account, you will have to convert it into a business account. If you are yet to open an account, then go straight to a business account. You will access more features to boost your business from a business account than you would from a personal account. For instance, you will have access to Instagram analytics, that shows you how your posts are performing, and the behavior of your followers who are your potential clients.

Identify Your Audience and Have a Clear Brand

You need to identify the group of people you want to sell your products to. Once you identify this group, the next step should be to post what these people want to see. If you can get them interested and maintain the interest, then you will be on the right path of growing your business. You can some ideas from other accounts that are already successful in your line of work and steal some ideas. Once you understand what your clients want, you can then work on posting content consistently to keep them engaged.

Post Attractive Content

Now that you know what you are supposed to post, do not just post for the sake of posting. Take advantage of Instagram editing and filter features to create appealing images. Post pictures that your followers can like and even share in their own accounts. The more likes your posts get, the more popular your brand becomes and the more clients you are likely to get. Remember, you do not need high-end expensive equipment to create content. You just need a good phone and then take advantage of Instagram editing features.

Schedule Your Posts

Posting consistently will do good to your growing business, but posting at the right time will do wonders. Instagram, being an image-centric platform requires that you keep posting content to keep your followers interested and to try and win some more. An Instagram business account gives you data on when your followers or your audience is likely to be online and active. It is at this time that you should schedule your best content since your audience is more likely to see and interact with that content. It would be useless if you post stuff when your audience is offline since it would be quickly blurred by other content. That is not to say though that you should not post at other times. Just keep the best for this time, but keep your account active.

Use Hashtags

If you want to really create awareness for your brand, then you cannot ignore this important feature. Hashtags are the tickets towards reaching out to a massive audience by simply pulling their attention to your posts with a simple tag. Users that are not even your followers will see your content and probably share it with others if they like it. Instagram allows you to use as many as 30 hashtags, but you certainly do not need all these. Just take your time to identify the best tags for your particular niche.

Share for Share

This is another effective strategy of exposing your brand to users that are not your followers. You should start by identifying other users in the same field as you, then repost their content and tag them. You get to have their followers see your content, as you also promote theirs on your account. Soon, you will create a rapport with some of them who will also start reposting your content on their feeds. The more your content is reposted, the more exposure you get which is good for your growing business.

About the Author

Habib Khan is the business associates in D.Venture that helps people to get the solid info about money, investment, the stock market and so forth. Instead, He specializes in ghost blogging over certain issues. You can connect with Habib on his website and follow him on Twitter.

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