Instagram Growth Hacking Strategies to Fire Up Your BrandJuly 3, 2019 No Comments
Featured article by Habib Khan, Independent Technology Author
Instagram continues to outshine all other social media sites. It boasts of a large, consistent following of active users. It is invaluable to businesses that have embraced it. You cannot ignore the difference that this platform is causing in the marketing industry. Businesses are obtaining large traffics to their sites through the platform. Customer engagement reaches its greatest while magnifying brand recognition. A strategy such as growth hacking has led to rapid growth to some companies that have implemented it. It allows for astronomical growth when implemented, meeting your company’s goals. This makes the strategy a goldmine for any business or company. Here are IG growth hacking strategies that will fire up your brand:
1. Quality over Quantity
Growth on Instagram involves having a large consistent following. When seeking followers for your brand, most people prefer quality to quantity. Growth hacking’s strength involves numbers. For this reason, all the other elements become obsolete. To achieve sustainable growth, you need genuinely interested followers. They give you the reach to achieve a viral outcome. This means you have to balance the quantity and quality of your followers. You can achieve this by following influencers and brands, commenting and liking accounts in your niche and posting during the optimum times. Using hashtags on your posts makes your content easy to find. You should always use 5-10 hashtags but the most to use is 30 hashtags. Not sure where to get trending hashtags from? Try a hashtag generator.
2. Publishing Content
The content that you publish on your account, determines if interested audiences will follow you and stay. First, it is important to ensure consistent publishing. An active account is likely to have the largest interaction. You then need to find out the most suitable contentment to post for your audience. This requires that you refine your target audience. It has to be clear who they are so you can identify what will be most relatable to them. Using the solutions, your brand can provide published content that is attractive to them. Communicate your narrative in your content. It can always change depending on how your audience engages.
3. Partner with Influencers
Influencers have become invaluable to Instagram and any brand. Collaborating with one or several of influencers guarantees effective growth hacking. Identify those in the same niche as you and approach them. Most influencers pride in having a large following of trusted followers. They can use your accounts to market or talk about your brand. Their followers will most likely visit your account to view, buy, and even follow. Influencers also ensure massive engagement. You can use several of them and run a campaign that will most likely catch attention. This will lead to massive growth for your brand. Compensation for influencers is through money or agreed incentives from your brand.
4. Brand Awareness
Brand awareness is not restricted to only products. You have to talk about your brand so people know that it exists. Awareness of your Instagram account involves investing in content publishing. Your content should focus on building information to your audience. It should cement the relationship that exists with your followers. Encouraging your followers to share your posts helps you reach more people. This can include rewarding incentives to those who share. Avoid frequent promotional content. This is a total turn off for most people and it encourages unfollowing.
5. Branded Hashtags
Instagram encourages the use of hashtags. Hashtags make your post visible and easy to find. They also connect you to a niche. Hashtags have the potential to increase your following. When you use trending hashtags, you boost your visibility. People are willing to click trending hashtags and visit accounts that have posted. You should not use hashtags uncontrollably. Make sure you use relatable hashtags with your brand. You can even start a hashtag campaign for your brand and encourage your audience to use it. It is not shocking if it goes viral and even adopted by other brands.
6. Optimize Your Profile and Content
A great profile wins attention on Instagram. It attracts people to your account and prompts scrolling, liking and following. Instagram is a visual platform and people like to be quality visual content. Your account name should tie to your brand or business name for easy identification. The profile should be relatable to your business. It is best to create your own profile that speaks of your business. Include the business’ website link. Include a profile description that is precise and to the point. You should include your contacts and possible directions to your location. Such information will prove that you are legitimate.
7. Analyze Similar Brands
Learning is an unending process. For this reason, it is important to keep related and similar brands to you closer. Look for influencers, photographers, businesses, other brands and anyone who have similar interests. Follow them and observe their interaction strategy with their customers. Pick up those ideas that are impressive and implement on your side. Following them also puts you up as an ally for future partnerships. In addition, observing will help you identify your shortcomings as a brand and encourage you to work on them.
You do not have to struggle to grow your account. You need to tap into the power of growth hacking to fire up your brand. These hacks will enable you to scale your following to the unimaginable numbers. These ideas will ensure your growth hacking trends are unbeatable and profitable.
About the Author
Habib Khan is the business associates in D.Venture that helps people to get the solid info about money, investment, the stock market and so forth. Instead, He specializes in ghost blogging over certain issues. You can connect with Habib on his website http://habibkhan.net/ and follow him on Twitter. https://twitter.com/hkhanSOCIAL BUSINESS