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Top 3 Ways to Improve Instagram Marketing for Your Business

July 6, 2021 No Comments

Featured article by Shrey Jain, Independent Technology Author

instagramInstagram currently boasts more than 600 million active users who regularly peruse their feeds, like comments, and respond to posts. Having a strong presence on Instagram is a smart decision to boost your strategy, connect with your audience, and grow brand awareness, especially as more customers engage with their favorite companies on social media.

Improving your Instagram marketing as part of your social media plan will almost certainly provide positive outcomes for your overall business goals.

These three strategies can help you properly employ Instagram to enhance follower ship, exposure, engagement, and productivity, regardless of your practise or small business.

1. Run Instagram competitions

Hosting contests is one approach to increase your Instagram marketing and get your followers to connect with your material. This not only creates excitement around your company, but it also portrays a lighter aspect to it.

Instagram contests are simple to set up and run, and they can be held on a weekly basis to increase your following, increase your exposure, and build the anticipation that will keep your audience coming back to you. Taking the assistance of instagram marketing agencies might also be of great help.

However, here are a few suggestions to get you started:

“Like My Post to Win” – Possibly the simplest to do, participants simply double tap your post to enter – and they must, of course, be following you. To get more reactions, encourage your audience to “repost” your material on their social media feeds.

Photo Contest with Vote – Take your selfie contest to the next level by including a voting component. The winning image is the one with the most votes.

Make sure your contest prize is something your audience wants to win; it should be engaging and exciting enough to entice them to enter.

2. Use Hashtags

On Instagram, hashtags are essential because they allow others to locate you, even if they’ve never heard of your company before.

You’ll be able to reach a broader audience, gain more visibility for your material, and make new relationships. If you want more people to see your images, you must use hashtags in your posts. and are two interesting tools to consider for discovering which hashtags are popular in your field. You may learn about the most popular hashtags, how many posts are currently utilising them, and view samples of how they’re being used with these applications.

Examine the hashtags used by your influencers and competitors in their postings as well. Examine the level of engagement they’re producing to see what’s working.

3. Use Instagram Stories to Engage Your Followers On Instagram

People will watch live videos for longer than pre recorded videos, according to a recent study. With that information, utilising social video can be a tremendous benefit to your brand, and it surely provides another way to engage with your fans more deeply.

Instagram Stories is one of the site’s newest features, and marketers can now “go live” on the platform to spread their message via video.

Hosting live Q&A sessions where you answer your followers’ and clients’ queries in real time is a terrific method to do this. This is a terrific method to get feedback on what your customers think of your items, and it can also help you come up with new content ideas for your next blog article. These responses can be utilised to fine-tune and improve your current programme or offerings.

Another strategy to engage your fans is to show them behind-the-scenes footage of how you run your business. Invite them to a company event, a staff meeting, or simply show them around the office on a typical day. These customised statements can help your brand stand out from the competition by creating unforgettable encounters.

Finally, by broadcasting breaking or popular news live on Stories, you can be the first to report it.


These are a few quick, easy, and effective methods to get the most out of your instagram marketing campaign. You can also take the assistance of instagram marketing agencies to ace up your marketing game on the platform.

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