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Why Machine Learning Is Becoming Popular With Businesses

February 4, 2021 No Comments

Featured article by Eugene Villegas, Independent Technology Author

Big data analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract strategical prediction for business, finance, internet of things

Data plays a vital role in driving business development and success. Regardless of the industry that a business belongs to, one must collect, analyze, and utilize data appropriately.

As technology progresses steadily, data processing and parsing have never been easier and faster with machine learning. This emerging technology has gained recent popularity in the business landscape.

What Is Machine Learning?

Machine learning (ML) refers to the practice of curating algorithms to evaluate data, allowing the computer to predict future patterns and observations according to pieces of data fed to them. As its name indicates, the machine learns to think and act like humans. It’s an application of artificial intelligence (AI).

Machine learning is often treated as synonymous with data science. These two disciplines might have similarities, but they’re different from one another, as explained by this article. However, take note that ML and data science both center around data and its interpretation.

Advantages of Using ML in Business

With the rise of ML in different industries, businesses find numerous ways to apply ML in their operations. Here are some of the compelling advantages of integrating ML into companies that made it stand out from other tech innovations:

1. No More Manual Data Entry

Entering data manually gives room for human error, thus generating data inaccuracy and duplication. Gone are the days when you’ll have to hire an employee to accomplish data entry and mining tasks, as ML can also learn data entry automation. ML prevents any potential errors during the entry and processing, thus speeding up the work.

Through data entry automation, businesses can determine patterns in their data and forecast future trends, contributing to making critical decisions towards business growth.

2. Predictive Maintenance

Various industries depend on machinery and equipment to get work done. To ensure that these systems have top-notch performance and minimal failure, you should accurately predict when a failure might happen to enact countermeasures.

Traditional maintenance methods are feasible and reliable, but will you settle for it if better options are available? ML takes predictive maintenance to a higher level with its enhanced efficiency and reliability incurred at lesser operational costs.

Engineer hand using laptop with machine real time monitoring system software. Blur automation robot arm machine in smart factory Industry 4th iot , digital manufacturing operation technology concept.

3. Financial Analysis and Assessment

Financial management is an essential aspect of one’s venture. Since ML is best at analyzing large volumes of data, like financial transactions and statements encountered by businesses daily, applying ML in business finance poses several uses. Many financial services today utilize ML to streamline and optimize financial portfolios.

Check out these specific ways on how ML is utilized in the financial analysis and assessment of business operations:

Fraud detection and prevention– Algorithmic stock trading
– Portfolio management
– Loan underwriting
– Marketing and customer service
– Financial product recommendations

4. Online Security and Privacy

Businesses and organizations leave plenty of digital footprints vulnerable to online attacks. As cybercriminals become more skilled and sophisticated in attacking both individuals and organizations, businesses should also step up their game to achieve better online security and privacy.

Fortunately, security experts see the potentials of ML and AI for cybersecurity. Through comprehensive penetration testing, real-time cybercrime mapping, pattern detection, and other methods, businesses can establish a more reliable security infrastructure inside and outside the company’s premises.


Machine learning is highly customizable depending on a business’s input. Although machine learning opens new business growth opportunities and innovation, companies must understand that integrating ML doesn’t guarantee success. But if trained appropriately with data science expertise, machine learning can bring many benefits to businesses.


Eugene Villegas

Eugene Villegas is a successful blogger who focuses on producing tech-related content on his blog. Eugene loves to create high-quality content about artificial intelligence, deep learning, robotics, and cryptocurrency on his blog.

Eugene also works with other influences in the industry by submitting guest posts to their blogs and websites.

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