Inside the Briefcase

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

3 CRM Traits Shared by Good People and Great Companies

May 4, 2012 No Comments

SOURCE: TechNewsWorld

Is it fun to work at your company? If it is, it’s likely that employees will be more inclined to enjoy talking to your customers. Encourage them to seek out customers and find ways to learn about them. CRM in the social era needs to be less about someone in sales and marketing collecting data and interpreting who customers are, and more about real knowledge based on genuine interaction and engagement.

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