3 Painfully Common Misuses of CRM

February 7, 2012 No Comments

SOURCE: ECommerce Times

CRM is a discipline, and CRM software is the tool you use to scale that discipline up and automate its data management aspects. When there’s a problem, the CRM application is generally not the source — it’s those pesky humans, who have remarkably unfettered imaginations when it comes to finding ways to misuse or underutilize their CRM applications.

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