Inside the Briefcase

How to Best Utilise Analytics in all its Forms

How to Best Utilise Analytics in all its Forms

Analytics is one of the most indispensable tools any...

2016 APM Reference Guide: Application Performance Monitoring

2016 APM Reference Guide: Application Performance Monitoring

IT Briefcase Analyst Report
This product guide allows you to...

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

with Mike Martin, nfrastructure
In this interview, Mike Martin,...

Unleash the Power of Global Content

Unleash the Power of Global Content

globeYour business depends on pushing accurate and dynamic content...

Clicking Away Your Right to Privacy

Clicking Away Your Right to Privacy

Before using any standard Internet service provider for e-mail...

3 Painfully Common Misuses of CRM

February 7, 2012 No Comments

SOURCE: ECommerce Times

CRM is a discipline, and CRM software is the tool you use to scale that discipline up and automate its data management aspects. When there’s a problem, the CRM application is generally not the source — it’s those pesky humans, who have remarkably unfettered imaginations when it comes to finding ways to misuse or underutilize their CRM applications.

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