Best Practices for Enterprise Social Media Management

October 4, 2012 No Comments

Despite their (often) vast resources, it’s sometimes nearly as difficult for large brands to develop a coherent social media strategy as it is for a small mom-and-pop company.

Making social scale can be difficult, with different divisions owning different pieces of the pie and having different ideas of the role of social media in the enterprise.

With that in mind, Sprinklr reached out to about 30 people with different social media backgrounds and asked our thoughts on what #SocialAtScale actually means and what it takes to get there.

For me, the answer was simple: You have to care.

I said it was simple, not easy.

As I read other chapters in the ebook, I was impressed with all the different aspects the writers addressed.

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