Bidirectional Business Intelligence: What You Need to Know

Historically, business intelligence (BI) has always been about presenting information to users by way of reports, dashboards, and other types of data visualizations. Over the years, this presentation has become increasingly sophisticated through such advances as visual analytics, embedded BI, ad hoc analysis, and other features. But despite these advances, reports and other data visualizations have remained limited in their basic nature insofar as their primary purpose – to deliver information – has not changed. That is, BI technologies move information in one direction.

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