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How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Big Data Analytics: Not Just for Big Business Anymore

January 14, 2013 No Comments

by Seshu Edala

So much data and so little business intelligence. That’s the irony of the information age, which is adding another 2.5 quintillion bytes to the data universe each day. Companies can either get buried by this avalanche of big data or use technology tools to mine its riches. This ability to access and analyze endless sources and types of structured and unstructured data – such as social media chatter, commercial transactions, financial market data, GPS trails, genomics – is revolutionizing marketing and transforming entire industries.

Because of its scope, big data has largely been the province of big businesses with big data centers. Large corporations have invested armies of data specialists and fantastic sums of money in big data. Those that harness big data can make highly data-driven business decisions, and respond and adapt to changing market conditions more quickly than their competitors. Marketing departments and ad agencies use big data to target customers with increasing granularity and accuracy.

Read Full Story on Forbes.com

DATA and ANALYTICS 

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