Build your content marketing campaign from the bottom up

Featured article by Derek Iwasiuk, Independent Technology Author

The rate at which content marketing is increasing in popularity is alarming. People from across the globe are making use of this marketing strategy intensely. This is probably because internet access has been made available to a good number of people all over the world. Studies show that at least 90 percent business-to-consumer and 93 percent of business-to-business marketers are using content marketing for their world. With humongous numbers like these, it is hard to comprehend what the remaining 10 and 7 percent are waiting for.

Content marketing is not as difficult as some people will make it seem. However, it is not all that simple either. If you are a website or business owner and you want to get the attention of your public, then definitely you will find this marketing stunt to be such a great option for you. To set up a successful content marketing campaign, you will need a good foundation of how it works, prepare for the task and execute the project effectively. If you fail to achieve this, then you will end up wasting your efforts, company and human resources as well as boring your readers.

Starting your campaign from the bottom

The first thing that you have to do in order to set up a success content marketing campaign is to understand the targets of content marketing. The next steps will follow automatically- developing a corporate identity, establishing a process for creating optimized content and others. There is no way you can achieve success without having goals. This is probably because you will not even know where success is. As such, the first thing that you need to do is to identify what you are designing your campaign to accomplish. There are no two businesses that will ever be in the same market position.

Generally, each business has its own specific needs and preferences. As such, marketing campaigns, whether content marketing or any other method, can never be the same. Start by asking yourself what you would like to improve concerning your business. This will help you to construct the goals that you are seeking to create. At the end of it all, the goals should be: specific, measureable, achievable, realistic and limited to a certain time.

The next thing that you need to try to achieve is your ‘unique value proposition’. This is just another way of saying the uniqueness of your business. There is something that you can provide to the market that your competitors are not able to provide. Once you have this, then you can proceed to develop your content marketing campaign around it.

Hire a content marketing expert

The problem with content marketing is that it can be quite time consuming. Essentially, this means that if you are working alone, then you are going to be overwhelmed with the tons of work that you will need to get done. This is why there are companies that are providing these services. In a bid to capture the attention of prospective clients, many companies are hiring the services of a content marketing agencyto do the work for them.

When you are done with conceptualizing the goals and the unique value proposition of your company, then you can proceed to hire the company to provide you with the services. You simply need to communicate to them these details and they will do the rest of the work. Content marketing will always involve creation of content, distribution of this content and monitoring of the progress that the content is returning.

Creation of the content

People value content that is of premium content. They also want a lot of content that will keep them busy when they are stuck in traffic on their way to work and something that they can read before they fall asleep at night. This means that the content you create should not only be for the benefit of the company’s growth, but also for the user to benefit from. People use the internet to get solutions to just about all their problems. It is not uncommon to find people asking Google random questions like where they can get money. If you can provide this information while at the same time promoting your business, then you are good to go.

This is usually the biggest task to conduct; mainly because it is labor intensive and the volume of content that you will need to write is great. Two articles and four blog posts just will not do for your campaign. When you hear of content marketing campaign, you should think of hundreds of articles that are going to be distributed to various sites on the internet. It is not just any random article but one that is relevant to your business and one that is of benefit to your business. This is why you need to get in touch with a content creation expert to do the work for you. The benefits of hiring a professional in content creation are many:

High quality work

Grammar will be good, the sentence construction will be flawless and the flow of ideas will not be missing in any way. Creating content that does not have a single typo is very difficult. If big companies like CNN can make mistakes in their writing, individuals can do worse. Let experts do that work for you.

Focused campaign

An expert in content marketing will be able to give your campaign more direction. As you create content that is going to benefit the reader, you are bound to forget the main goal of your business.

Saves you time

Content marketing agencies have armies of writers available to get work done for their clients. This means that you can have your campaign up and running in a matter of days and within weeks, you start witnessing awesome returns.

These are just three of the most important benefits of hiring a content marketing agency to create the campaign for you. You can never go wrong with content marketing generally, but if you want to reap the most from your efforts get it done properly.

Author bio

Derek Iwasiuk run’s national digital search engine optimization firm headquarted in Minneapolis. Also spends a lot of his free time educating the minds of thousands of young SEO’s and top agencies. You can also follow him on twitter @Diwasiuk