Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Business apps on the iPhone: Dos and Don’ts

August 15, 2011 No Comments

A retail manufacturer wanted to replace a 3-ring, 4-inch thick binder carried by field sales reps with an iPhone app, recalls Quinton Alsbury, co-founder of Mellmo, maker of mobile BI app Roambi. But the manufacturer fell into a common trap: Creating a monster app that is virtually impossible for users to navigate on the iPhone’s 3.5-inch touchscreen.

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DATA and ANALYTICS , MOBILE

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