Can IBM Compete With Facebook In Social Media?

A recent article by Drew Neisser titled Why IBM Could be Bigger Than Facebook in Social Media got my attention. It wasn’t the fact that Neisser mentioned IBM and Facebook in the same sentence that got me, nor the fact that IBM recently announced the IBM Customer Experience Suite.

It was the quote from Jeffrey Schick, IBM’s VP of Social Software, that got my attention. Schick told Neisser, “At IBM 15 years ago, we had a way to look up people to create a globally connected enterprise. Today we have approximately 500,000 people within IBM and we do about 6 million look ups a day on pages that look strikingly similar to other social network profile pages with features like blogging and photo posting.”

Read More of Colette Martin’s Blog Post Featured on Forbes.com