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The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Gartner IT Sourcing, Procurement, Vendor and Asset Management Summit 2018, September 5 – 7, in Orlando, FL

Register with code GARTITB and save $350 off the...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

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FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

Computing Research: The future of CRM is social and mobile

April 27, 2011 No Comments

CRM is now a thoroughly mainstream application, with up to 80 per cent of medium and large UK organisations either using the software or planning to in the near future, according to a recent survey by Computing.

One-fifth are running a formal CRM, integrated with all back-office functions (finance, marketing, manufacturing, HR, order entry, warehousing and transportation) through their ERP system, while 25 per cent have a CRM that integrates with marketing and finance functions.

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