Inside the Briefcase

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

Computing Research: The future of CRM is social and mobile

April 27, 2011 No Comments

CRM is now a thoroughly mainstream application, with up to 80 per cent of medium and large UK organisations either using the software or planning to in the near future, according to a recent survey by Computing.

One-fifth are running a formal CRM, integrated with all back-office functions (finance, marketing, manufacturing, HR, order entry, warehousing and transportation) through their ERP system, while 25 per cent have a CRM that integrates with marketing and finance functions.

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